Leadership lesson - tribes & etribes
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Leadership lesson - tribes & etribes

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Leadership lesson - tribes & etribes Leadership lesson - tribes & etribes Presentation Transcript

  • CONSUMER TRIBES & ETRIBES
    • Presented by: Darren Tam
  • What is a consumer tribe?
  • Examples
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  • Why do we need consumer tribes?
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  • What is an etribe?
  • Development of etribes
  • Examples
  • How does this relate to the course?
  • Questions for you!
    • 1. With the rise of social media, do you see tribes communicating solely online? Is it only a supplement?
    • 2. What tribes or etribes are you a part of?
    • 3. Seeing how tribes do not like being marketed through market segmenting methods, how would you go about getting through to this group?