1. Creating an eTeam
Presented by:
Aman Daro
McGuire Real Estate
July 13, 2010, Real Estate Connect SF

2. Who We Are
San Francisco Bay Area
250 agents, 8 offices
Focus on the luxury market
www.mcguire.com

3. Challenge
How do we provide
value to jaded
agents?
Not enough quantity!
Not enough quality!
Not scrubbed enough!
Too scrubbed!
Too much handholding!
Not enough handholding!
Referral fee is unfair!

4. Research
• Demand accountability
– Matthew Ferrara & Company
www.matthewferrara.com/seminars/fivemyths/
• Focus on speed and persistence
– MIT Lead Response Study
www.leadresponsemanagement.org
• Learn from others: vendors and their clients
– LeadTrax
www.leadtrax.com
• Baseline conversion expectations
– 3% unscrubbed
– 15% scrubbed

5. Solution
Create a committed
relationship
– We give you leads
and training
– You give us a
commitment to grow
and share

6. Results
• Launched 11/09
• 80 agents joined team
– 33% buy-in
• Most web traffic among Bay Area brokerages*
– Web traffic up 130%**; Google traffic up 200%**
• 400% increase in converted leads***
• An ongoing process
– Brokerage: Listen, adjust and optimize
– Agents: Learn and perform – or else…
* Source: Compete.com, 5/10. Combines mcguire.com, ubayp.com and loftsunlimited.com.
** Source: Google Analytics. mcguire.com traffic ; 6/10 vs.12/09.
*** Year to date vs. 2009

7. Thank You
Aman Daro
VP, Integrated Marketing
adaro@mcguire.com
@Aman_Daro
Let’s keep the dialogue going…