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Industry Report

Agent Repatriation: Social Myth or
Boardroom Reality?
Introduction


Customers want their calls answered quickly; they want a
clear connection; they want their concerns addressed in a
timely, accurate, professional manner and they want it
24/7/365.
                                                 Social Media
                                                 The last few years have seen
If the First Call Resolution rate is high and    companies such as Delta Airlines,
Customer Satisfaction is acceptable, should it   United Airlines, AT&T, Dell,
make a difference where the call is handled,     Priceline.com, Expedia and HP
for the caller or the company?                   repatriating offshore Call Centers,
                                                 cutting across all product lines.
Aren’t customers merely data on a switch and
                                                 These companies believe they will be
companies just a bottom line? Apparently,
                                                 delivering a higher degree of overall
things aren’t so simple and we took some         customer satisfaction by opting to
time to find out why.                            'come home' with their call center
                                                 employees.
We asked business leaders inhabiting call
center discussion boards about their position                           ~David Filwood
                                                                   Principal Consultant
on off-shoring customer service and then we
                                                                      TeleSoft Systems
asked about repatriation in polls and formal
surveys.

This report encapsulates what we heard from
around the globe.

For those of you considering repatriation, we       Does repatriation make
have included an ROI and Cost Comparison            sense for companies
Model for the Offshore and Home Agent               wanting to enhance
Model so you know the bottom line.                  service levels and
                                                    brand reputation?
                                  When is the
                                  right time for
                                  your company
                                  to repatriate
                                  domestic
                                  agents?
S oc ial Media
To start conversations around the offshore phenomenon, we first turned to social
media and delved into the subject matter on industry discussion boards. We
asked:

                  “Do you think it matters if an agent is located
              offshore? If the quality of service is the same, does
               it matter if the CSR is in the same country as you
                                       are?”

These questions sparked interest and comments from
hundreds of companies and individuals around the
world and engendered a variety of responses far
wider than we expected.

It doesn’t seem to matter if you approach the              Even though our
question as a customer or provider, there are              question does not
strong opinions about off-shore call centers that          mention repatriation,
serve to raise temperatures and immediately                the conversation
invoke lively debates on the pros and cons of              quickly went there.
repatriating jobs.

Even though our question does not mention
repatriation, the conversation quickly went there.
                                                                              We were our
We were told that variances in geography, sector and company                  better social
size made a great deal of difference in defining the parameters of            and political
our question. We were told that “Quality”, to Quality Assurance               selves on
teams, equals scoring on First Call Resolution, Average Speed of              social media.
Answer, data and empathy and it means ticking boxes on a
scorecard and to the Call Center Manager, “Quality” means the
aggregate of those tick marks, which is something altogether different.

One commenter rightly asked, “Where does the quality of ‘intensity’ reside?” and
another, “How does one measure the dynamism of passion for a product and its
centrality to the relationship shared by the agent and the customer?”

Some customers it seems, possess a passion that is arguably an important part
of the relationship they have with a product or company and on the support end,
a matched intensity provides a sense of security within the transaction.

Many of the comments asked, “What of company values and marketing as it
invokes locality, neighborliness, family, patriotism and loyalty? Is it OK, to say
you are a “family company” then suggest your family includes an overseas call
center of contract agents?

Differences between a service call and sales or up sell call mattered a great deal
to customer-types on the boards when appreciating where the call originated
from and executive-types thought the same held true for commercial or
consumer goods and for Tier 1 and Tier 2 technical support. Gold customers
expect and receive preferential treatment is what we were told.

Contributors told us that dialect, inflection, pacing and tone varied widely within
the boundaries of their own national boundaries and that lead to problems of
misunderstanding as great as any experienced from an overseas agent. Our
overseas friends came to the defense of offshore practices with examples of
excellent training, accent education, First Call Resolution and technically
advanced agents. Others, clearly looking at a high-level executive view,
suggested that six zones were too many for a director to travel and for them that
made all the difference.

The fact is that the difference between our better social and political selves, as
expressed on social media versus the impact of business realities came into high
relief when we compared social media comments with formal survey results.
People spoke through the discussion boards, business spoke through the survey.

The clear conclusion is that while there are compelling arguments both for and
against off-shoring and repatriating; personal, social and political ideals need to
be set aside for a rationalized decision making process that gives primacy to the
bottom line..

The data suggests that out that inward looking, in-house and North American call
centers are less likely to be motivated by social forces and need bottom-line
reasons to have any discussion about repatriating.

That is not to say repatriation is a non-starter, not by a long shot. But to get the
interest of these corporate leaders, a cost
benefit analysis will get the conversation
started before any talk of corporate
citizenship will take hold.

Third Party Service providers
and companies outside North
America, experiencing a
more fragmented reality of
cross national clients and
cultures, are more
sensitive to the social
aspects of off-shoring
and repatriation. That
isn’t to say the
arguments will sway any
of them, but personal
and social and political
viewpoints are more
likely to be reflected in
the official corporate
models and policies of
those groups.
F ormal S urvey: P artic ipant P rofile

Questions of fair trade, legislating change and corporate responsibility were
initially considered for our survey based on comments made on industry
discussion boards as outlined above. Survey responses along with all the
questions touched on are detailed in the following Industry Report along with
input from the social media discussion boards

S urvey P ool S ize

We contacted 2029 individuals in 1860 companies in order to obtain a
trustworthy sample pool. Our focus for the survey report is the call center industry
5 key business verticals:

   •   Financial Services
   •   Retail
   •   Technology
   •   Telecommunications
   •   Consumer Goods and Services

We had a response rate of +10% with 197 unique company representatives
participating in the survey.

J ob T itles

Survey respondents consisted of management as well as executive team
members, the bulk of which (89%) were from the operations side and the
remaining from Sales (7%), and IT (4%).

Directors and above made up 59% of those polled followed by Managers at 41%.

K nown vs . Anonymous

Our method of reaching out to anonymous individuals for polling was by way of
social media (LinkedIn et al), word of mouth, website notices and email forwards.
Additionally, we reached out by personal invitations to the subscribers of our
quarterly newsletter. In all, 71% of respondents came from our subscriber list and
29% were anonymous.

G eographic L oc ation

Responses came from every Continent (save Antarctica) with North America
most represented at 68% followed by Asia at 13%, Europe 10% and Australia
6%.
Overview of S urvey F indings

Our survey data places Australia at the top of the list with an over 80%
willingness to go offshore and North America follows behind that at about 50%.
When compared with how much propensity each geographical area has toward
repatriating those agents, all locations report in at around 25%. If we compare
the two, about half of the North American pool looks favorably on repatriating
agents compared to about a third of Australians.

The European pool, which had the least interest in off-shoring at 28%, had the
greatest desire to bring those jobs back at 71%.

We surveyed according to call center size and found that departments that had
between 200 to 500 agents were the least interested in shipping those jobs
offshore and nearly all of them would repatriate jobs if they were able to.
Somewhat expectedly, the call centers with over 1000 agents were the most
inclined to offshore.

Retailers and financiers were most amicable toward off-shoring at 80% and 75%
respectively, with the technology, telecom and
consumer goods sectors all reporting about
the same at between 50% and 60%.

It is the technology group that
would repatriate most willingly
with over 50% reporting that
they have or will bring jobs
back to home soil. Retailers
and financiers were less
likely to change offshore
decisions at about 25%
each willing to do so
and telecom and
consumer goods, when
decisions were made,
were least likely to
change at about 15%
each.

For in-house call
centers 62% say that
the differences between
Financial Services,
Human Resources and
Information Technology
should not make any impact
upon decisions regarding off-
shoring and repatriation of
agent. That figure is turned on its
head when we ask the same
question to 3rd party service providers where 59% disagree. In North America, it
matters less where 42% told us it makes a difference, but outside North America
Call Centers are more likely to take those differences in to account with 63%
reporting that the question of off-shoring/repatriation depends on the differences
in Financial Services, Human Resources or Information Technology.

Capacity seems evenly split for 3rd party service providers when compared with
in-house call centers. For each about 60% say that they would have the facilities
available to simply turn off the tap and bring any jobs back should it be decided
upon. There are marked differences however between North America and the
other regions where North America has the capacity reporting almost 70% able
to do so compared with 40% elsewhere.

Considering that off-shored call center work usually means transactional level
calls, the answers across the board were surprising when we asked if most
customer interaction demanded regional agents because you simply can not train
for the consistency of delivery at a distance. In-house call centers said no by
about 60% and 3rd party centers said yes by about the same amount. North
Americans reported by a margin of 55% that yes, regional call centers are
important compared with 45% elsewhere.
Indus try R eport

                  Offs hore P henomenon:
                  T he R epatriation of Domes tic Agents

                  S ample C os t B enefit Analys is
                  ROI and Cost Comparisons Model: Offshore vs. North America Home Agents



                                                                               At Home




                                                      C os t
      P erformanc e




                                                                              Off S hore




                          Off S hore      At Home
                                                                                T ime



                      Off-Shore vs. Work@Home: Cost Savings Summary
      Business Case                                            Off-Shore              Work@Home
Annual Base Cost                                                $2,184,000.00               $3,696,000.00


Effective/Adjusted Direct Program Cost                          $2,184,000.00               $2,585,744.00


    Base cost adjusted for direct cost
                                                                                                 -18%
              savings only


Effective/Adjusted Total Program Cost                           $2,184,000.00               $1,502,774.00


    Base cost adjusted for direct cost                                                           +31%
        savings and sales uplift

  *This Cost-Benefit analysis is included as a guide. It contains data derived from external consulting sources,
        internal Transcom results and recent survey results from 20 organizations in several key sectors.
Analysis Assumptions
      Business Case                                Off-Shore         Work@Home
Hourly Productive Bill Rate                             $13.00             $22.00
Standard bill rates per productive hour

Annual Base Cost                                     $2,184,000.00      $3,696,000.00
100 FTE; 140 hours per month; 12 months

Average Handle Time
In-language efficiency, domestic (experienced)            240               230
agent interaction**
Calls Handled per Hour per Agent
75% agent utilization ; 92% agent efficiency             10.35              10.80

Calls Handled per Year
100 FTE; 140 hours per month; 12 months               1,738,800.00      1,814,400.00

Retention Percentage (Saves)
Domestic US agents familiar with US products as           9%                14%
well as market and cultural imperatives**



                        Cost Savings Return on Investment
      Business Case                                Off-Shore         Work@Home
Average Handle Time Reduction Cost
Savings                                                  $0.00           $154,000.00
Incremental calls handled X At-Home rate

First Call Resolution Uplift - 11%
11% reduction in overall escalations and repeat          $0.00           $406,560.00
call volume
Program Support Cost Reduction - 3%
Decreased internal vendor support costs (travel,         $0.00           $110,880.00
inefficiency etc) valued at 3% of contract
Revenue Preservation from Retention
$25 recurring income opportunity; 8% saved               $0.00           $254,016.00
(disconnect/cancellation calls etc.)
Customer Satisfaction/Retention Cost
Savings - 5%                                             $0.00           $184,800.00
Reduced customer churn and increased
satisfaction valued at 5% of contract

At-Home Direct Cost Savings                                            $1,110,256.00
Sales Return on Investment
      Business Case                              Off-Shore         Work@Home
Sales Conversions
Based on standard inbound sales up-sells/cross         23%                30%
sells
Revenue per Hour based on $30 sale
Calls per hour x 25% sales calls x sales              $17.85             $24.30
conversion % x $30 sale
Revenue per Year based on $30 sale                 $2,999,430.00      $4,082,400.00
100 FTE; 140 hours per month; 12 months


At-Home Sales Uplift                                                $1,082,970.00
Survey Results

Offshore Phenomenon:
Repatriation of Domestic Agents
Social Media

 G eographic L oc ation                          Most of the consumer requirements will not be
                                                 very complex.
                                                 Commercial users are a different matter. You
                2%       1%                      have constraints that are beyond the context of
                                                 simply solving a problem. You add complexity
                          13%                    of the problem into the mix, which will affect the
                                      6%
                                                 number of people available overseas.
                                        10%
                68%                                         ~ Aun Mohammad Deputy Director,
                                                                   Supply Chain Management
                                                                                 NJVC, LLC


                                                                        B us ines s C ategory
      Afric a
                                                                  19%           17%
      As ia                                                                                 7%
                                                      16%
      Aus tralia                                                          41%

      E urope

      North Americ a

      S outh Americ a                                   F inanc ial

                                                        R etail
 FAST FACTS:
                                                        T ec hnology
 Our largest representation comes from
 North America with 68%. South American                 T elec om
 and African numbers are omitted due to
 sample size.                                           G oods and S ervic es



Social Media
                                                   FAST FACTS:
My philosophy is “one company, one sound”.        Businesses with an interest in Technology
There are many corporations that have             were well represented with 41% of our
customer service/experience down to a science.    survey pool. See our survey, “Agent
Whether you are experiencing their                Adoption in the North American Call Center”
product/service here in US or overseas… it’s      to see how these 5 categories view the use
the same.                                         of at-home agents.

                ~Brandon Schofield Manager,
                      Tuxedo Support Center
              The Men's Wearhouse Corporate
Social Media

Agent L oc ale for all C all C enters               Consumers want lower prices and the way to
                                                    achieve that is out source manufacturing and
                                                    packaging of consumer goods.
                15%                                 Why are businesses any different?
     14%                         49%
                                                    The cost of healthcare, insurance premiums
               22%                                  and generally the cost of business sky rockets
                                                    year after year. For some small companies it
                                                    could be the choice between staying in
                                                    business and outsourcing.
                                                    Ideally we would be self sufficient, but people
       Domes tic                                    and business are not willing to pay the price.
                                                            ~ Raymond Heiland Director of Sales
       Off-S hore                                                     Ambit Software Pvt. Ltd.

       Near S hore

       Home S hore                                  In-Hous e C all C enters vs . T hird P arty
                                                                                    P roviders
FAST FACTS:
49% of call centers reported that agents were
                                                                36%
located in fixed facilities, 22% were offshore.                                       64%

 For our survey it was important to understand
opinions as they differed between In-house call
centers and Third party service providers. 36% of
respondents were BPO providers and 64% were
company held call centers.                                 In-hous e C all C enter

                                                           T hird P arty S ervic e P rovider

Social Media
Customer service is not about where, but about
how.
Clear, courteous, prompt service, is the key.           FAST FACTS:
Two out of three won't do.
                                                       Number of Individuals Polled: 2029
               ~ Mike Ross President at 4PSA
                              - Cloud Calling
                                                       Number of Companies Polled: 1860

                                                       Number of Participating Companies: 197
Social Media

 P ropens ity to Offs hore by L oc ation              Our customers work in a fast-paced
                                                      environment. The offshore agents we had did a
                                                      great job learning the technical aspects of the
100%                                                  project, had great command of the English
                                                      language, but could not match the intensity of
 80%
                                                      our customers.
 60%
                                                                                         ~ Matthew Wallis
 40%                                                                       Director, Information Services
 20%                                                                                       Domino's Pizza

                                                      P ropens ity to R epatriate by L oc ation
           As ia
                                                     100%

           Aus tralia                                80%

                                                     60%
           E urope
                                                     40%
           North Americ a                            20%



FAST FACTS:
                                                                   As ia
Willingness to offshore, in our survey, includes
third party service providers, company run call
                                                                   Aus tralia
centers, those that have off-shored and those
that will off-shore in the future.
                                                                   E urope

                                                                   North Americ a

Social Media
In house call centers often implement things in             FAST FACTS:
a rush, influenced by internal management and
without a change control process. So I don't                At-home agents are a real alternative to off-
think its about overseas at all, its about how you          shoring. A recent Transcom survey showed
define and execute your training, standards,                that organizations are embracing at-Home
processes and deliver expectations, whether                 agents and are realizing benefits far beyond
your contact centre is downstairs or 4000 miles             what they had originally planned for. Of the
away. .                                                     companies that had adopted, 90% found the
                                                            program successful.
                           ~ Simon Priestley
       Independent Contact Centre Consultant                (Survey available on request)
                            Interim Manager
P ropens ity to Offs hore by
                                                      Social Media
 Department S ize
                                                      If an HR call center takes, say, 200 calls per
                                                      day, handled by 4 to 5 reps, what's the value
100%
                                                      proposition of off shoring those activities,
80%                                                   especially since some of that work will not be
                                                      suitable for off shoring at all?
60%

40%                                                                         ~ Jim Scully President
                                                                     Shared Services Institute, LLC
20%



                                                                 P ropens ity to R epatriate by
          Under 50                                                           Department S ize
          51 - 100
                                                    100%

          101 - 200                                 80%

                                                    60%
          201 - 500
                                                    40%
          501 - 1000                                20%

          Over 1000

                                                                Under 50
 FAST FACTS:
                                                                51 - 100
 The significant drop in the 200 – 500 range is
 reflective of optimum call center sizing in many               101 - 200
 call center markets.
                                                                201 - 500

                                                                501 - 1000
 Social Media
                                                                Over 1000
 [Philippe (and others)] are coming at this
 question from the perspective of an outsourced
 solution where presumably tens if not hundreds
 of clients' activities are aggregated.

 The fixed overhead and effort of setting up,
 maintaining and managing an off-shore
 presence is more feasible in this business
 model than a single-instance in-house model.

                       ~ Jim Scully President
                Shared Services Institute, LLC
Social Media
 P ropens ity to Offs hore by C ategory                  I find that, along with technology enablers,
                                                         processes get more defined and repeatable by
100%
                                                         simply going through the act of off-shoring.

80%                                                      Of the 23 different processes I off-shored, we
                                                         brought one back and outsourced it within the
60%                                                      US for good reason. It was the process with the
40%                                                      most customer interaction and we simply could
                                                         not train for the consistency of delivery we
20%
                                                         wanted within that particular
                                                         offshore/outsourced provider.
                                                                          ~ Stephen Hosley Principal
          F inanc ial                                                 Finance Transformation Practice
                                                                                   The Hackett Group
          R etail
                                                        P ropens ity to R epatriate by C ategory
          T ec hnology
                                                        100%

          T elec om                                     80%

                                                        60%
          G oods and S ervic es
                                                        40%

                                                        20%




                                                                  F inanc ial

                                                                  R etail

                                                                  T ec hnology
 Social Media
                                                                  T elec om
 Contracted agencies and staff are already at a
 disadvantage compared to company-hired
 employees.                                                       G oods and S ervic es

 A 'passion for the product' rather than contact
 metrics is paramount to a satisfying customer
 experience, and is more difficult to instill in non-
 employee agents.
                    ~ Griff Williams Sr. Manager
                             Technical Services
                             Guidance Software
In-hous e vs . 3 rd P arty P rovider
                                                          I s c o r p o r a te s o c i a l
100%                                                      r e s p o n s i b i l i ty c o n s i d e r e d
80%                                                       a n i m p o r ta n t f a c to r i n
60%                                                       r e p a tr i a ti o n ?
40%
20%
 0%
         Company Call          Third Party                     North Americ a vs . E ls ewhere
           Center            Service Provider

                                                   100%
        Y es
                                                   80%
        No                                         60%
                                                   40%

                                                   20%
                                                    0%
                                                                  Outside             North America
  Social Media
                                                               North America
  Considerations need to be made with respect to
  audience, agent function, and company
  marketing/culture/message.                                  Y es
  If their statement is "your neighbor" or
                                                              No
  "completely local", it's going to be tough to
  explain going offshore, even to Canada, given
  the current environment.
                               ~John Bertoni
                                                    FAST FACTS:
           Managing Director Mava Consulting
                                                   Companies that have concrete plans to repatriate
                                                   jobs in the future are notably more likely to
                                                   consider corporate social responsibility an
                                                   important factor in repatriating domestic agents.
In-hous e vs . 3 rd P arty P rovider
                                                       D o e s m o s t c u s to m e r
100%                                                   i n te r a c ti o n d e m a n d
 80%                                                   r e g i o n a l a g e n ts b e c a u s e
                                                       y o u s i m p l y c a n n o t tr a i n f o r
 60%
                                                       th e c o n s i s te n c y o f d e l i v e r y
 40%
                                                       a t a d i s ta n c e ?
 20%

  0%
           Company           Third Party                    North Americ a vs . E ls ewhere
          Call Center      Service Provider

                                                    100%
        No
                                                    80%

        Y es                                        60%

                                                    40%

                                                    20%

                                                     0%
Social Media
                                                                Outside         North America
In a sales environment, on or near shore almost              North America
always seems to outperform.
And, when you think about what really matters,
isn't conversion of a sales prospect into a                No
paying customer what it is really all about
versus a lower cost per minute?                            Y es
             ~ Errol Davis Senior Associate;
   Contact Center Outsourcing & Consulting
                   Errol Davis & Associates
                                                    Social Media

Social Media                                        For agents who provide solutions with a heavy
                                                    accent (regardless of the language) customer
If your decision to offshore is purely financial,   satisfaction surveys rate them the same as
then it makes sense if the service is the same…     those without an accent.
… but if empowering the offshore agent isn't        When a solution is not provided, those with an
feasible, your overall operating costs may          accent receive lower customer satisfaction
negate any labor savings.                           scores, often with a reference to language
                                                    skills.
       ~ Tom Buiel Enterprise Sales Manager
                                  Cicero Inc                       ~ Ronnie Jones Senior Manager
                                                                                Customer Service
                                                                                   GSI Commerce
In-hous e vs . 3 rd P arty P rovider
                                                     Do es y o u r c o mpa n y h a v e
100%                                                 e n o u g h f a c i l i ti e s to j u s t
80%                                                  tu r n o f f th e ta p a n d b r i n g
60%                                                  th e n e e d e d n u m b e r o f j o b s
40%
                                                     ba c k ?
20%
 0%
         Company Call          Third Party                  North Americ a vs . E ls ewhere
           Center            Service Provider

       No                                          100%
                                                   80%
       Y es
                                                   60%

                                                   40%
                                                   20%
                                                    0%
Social Media
                                                                Outside             North America
According to ComputerWorld:                                  North America
Governor of the US State of Ohio, Ted
Strickland has recently issued an order                    No
prohibiting state agencies from hiring any
company that sends Call Center work overseas.              Y es
The order to the state agencies says that the
purchase of offshore services "has
unacceptable business consequences." The
order further added: "There are pervasive          Social Media
service delivery problems with offshore            From an operational perspective, I do not
providers, including caller dissatisfaction with   believe you can have support centers covering
the quality of their services and with the fact    widely different time zones (i.e. with more than
that the services are being provided offshore to   6 hours difference).
begin with."
                                                   It obviously works right now but on the long
       ~ David Filwood Principal Consultant,       term and in certain industries I don’t think it is
                           TeleSoft Systems        sustainable and many companies are now
                                                   trying to rethink their global sourcing strategy
                                                   taking this into account.
                                                                                ~ David Perrault
                                                              Senior Technical Support Manager
                                                                                           EMC
In-hous e vs . 3 rd P arty P rovider
                                                          D o e s th e q u e s ti o n o f o f f -
100%                                                      s h o r i n g /r e p a tr i a ti o n
80%                                                       d e p e n d o n th e d i f f e r e n c e s
60%                                                       in F ina nc ia l S er vic es ,
40%                                                       H uma n R es ou rc es or
20%                                                       I n f o r m a ti o n T e c h n o l o g y ?
 0%
           Company Call           Third Party
                                                                  North Americ a vs . E ls ewhere
             Center             Service Provider


         No                                              100%
                                                         80%
         Y es
                                                         60%
                                                         40%
                                                         20%
                                                          0%
 Social Media                                                       Outside            North America
 Here at HR Access, we have domestic Services                    North America
 Centers for Payroll but all the back office is off
 shored.
                                                                 No
 I think that for business areas that are
 "National" sensitive, the quality will suffer of                Y es
 Offshore services center. The fact is if the agent
 is not sensitive to the culture of the country, it is
 harder to have a good answer.

 ~ Philippe Guinaud Global Product Manager
                       HR Access Solutions
In-hous e vs . 3 rd P arty P rovider
                                                    I s l e g i s l a ti o n i n c e n ti v i z i n g
100%                                                r e p a tr i a ti o n o f C a l l C e n te r
80%                                                 j o b s b y ta x i n g a l l o f f s h o r e
60%                                                 C a l l C e n te r c a l l s a t $ 0 . 2 5
40%                                                 per c a ll r equ ir ed?
20%
 0%
                                                             North Americ a vs . E ls ewhere
               Company            Third Party
               Call Center      Service Provider
        No                                         100%
                                                   80%
        Y es
                                                   60%
                                                   40%
                                                   20%
                                                    0%
 Social Media                                                   Outside               North America
 The trend to legislate the repatriation of Call             North America
 Center jobs is growing in the UK/Euro
 Zone/Australia/New Zealand as well.                       No

 In the past two years a few of the companies
                                                           Y es
 that have moved offshore Call Centers
 OnShore/NearShore cut across all product lines
 and include Delta Airlines, United Airlines,
 AT&T, Dell, Priceline.com, Expedia and HP.
 Opting to ‘come home’ for their Call Center
 employees is making sense for more
 companies seeking to enhance their Service
 Levels & Brand Reputation while delivering a
 higher degree of overall Customer Satisfaction.
         ~ David Filwood Principal Consultant,
                             TeleSoft Systems
In-hous e vs . 3 rd P arty P rovider
                                                      I s i t p a s t ti m e to b r i n g th e
100%                                                  pr in c iples o f " F a ir T r a de"
80%
                                                      i n to a d i s c u s s i o n a b o u t
60%
                                                      C a l l C e n te r r e p a tr i a ti o n s ?
40%                                                             North Americ a vs . E ls ewhere
20%
 0%                                                 100%
            Company Call        Third Party
                                                    80%
              Center          Service Provider
                                                    60%
       No                                                                                      7%
                                                    40%

       Y es                                         20%
                                                     0%
                                                                 Outside            North America
                                                              North America

 Social Media                                              No
 We cannot overlook the centers who, getting
 business from organizations who have                      Y es
 outsourced their operations (to India), adapt
 their accent, work style, work timings, holidays
 according to the country whom they are
 providing service to.
                                                     Social Media
  Associates/ team leads/ managers don’t get         Its past time to bring the principles of “Fair
 even on biggest festivals off in India; however     Trade” into a discussion about Call Centers
 they get US/UK festivals like thanks giving,
 Independence and labors day.                         “Fair Trade” is based on ideas of human rights
                                                     & economic justice. “Fair Trade” is about
 Centers have adapted themselves to a great          improving the social & ethical well-being of
 extent in order to provide services to another      people in both developing & developed nations.
 country.                                            It is about the Pursuit of Happiness rather than
       ~Vivek Sahni Director at Jacaranda Call       just the pursuit of wealth. And the Pursuit of
                            Center Private Ltd       Happiness has always been about improving
                                                     social relationships among people
                                                             ~ David Filwood Principal Consultant,
                                                                                 TeleSoft Systems
About the Author:
Daniel G Willis is Business Development Manager - Marketing for Transcom WorldWide (North America)
Inc., where he publishes industry documents, webinars and newsletters for over 20,000 readers.

About Transom:

Transcom is a global outsourced service provider entirely focused on customers, the service they
experience and the revenue they generate.

Our customer and credit management services are designed to strengthen our clients’ customer
relationships and secure their revenue streams.

Our broad service portfolio supports every stage of the customer lifecycle, from acquisition, through service,
retention, cross and up sell, then on through early and contingent collections to legal recovery. Expert at
managing both customers and debt, we make a positive contribution to our clients’ profitability by helping
them win customers, grow business and secure their payments.

And, while our services are designed to maximize revenue, our delivery operations are built to drive
efficiency. Through our global network we can provide service in any country where our clients have
customers, accessing the most appropriate skills and deploying the best communication channels in the
most cost-effective locations.

Every day we handle over 600,000 customer contacts in 33 languages for more than 350 clients, including
brand leaders in some of today’s most challenging and competitive industry sectors. The experience we
gain is used to constantly refine our service portfolio and processes and delivery, allowing us to respond
quickly to changing market conditions and client requirements.

Thanks:
Informing our survey and polls were
comments made by some of the
hundreds of experts we reached out
to in advance. Their insights and
comments added a depth of inquiry
that would not have been possible
otherwise and for that I thank them.

Special thanks to David Filwood
Principal Consultant, TeleSoft
Systems in Vancouver, Canada.
David’s contributions in the many
public discussions around the
Offshore Phenomenon helped spark
the lively debate reflected in these
pages. TeleSoft Systems is the
Publisher of the SPAS Call Center
Agent Pre-Employment Screening
Software.
www.telesoftsystems.ca/64201.html

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Industry Report: When Offshoring Agents, Repatriation May Boost Service & Brand

  • 1. Industry Report Agent Repatriation: Social Myth or Boardroom Reality?
  • 2. Introduction Customers want their calls answered quickly; they want a clear connection; they want their concerns addressed in a timely, accurate, professional manner and they want it 24/7/365. Social Media The last few years have seen If the First Call Resolution rate is high and companies such as Delta Airlines, Customer Satisfaction is acceptable, should it United Airlines, AT&T, Dell, make a difference where the call is handled, Priceline.com, Expedia and HP for the caller or the company? repatriating offshore Call Centers, cutting across all product lines. Aren’t customers merely data on a switch and These companies believe they will be companies just a bottom line? Apparently, delivering a higher degree of overall things aren’t so simple and we took some customer satisfaction by opting to time to find out why. 'come home' with their call center employees. We asked business leaders inhabiting call center discussion boards about their position ~David Filwood Principal Consultant on off-shoring customer service and then we TeleSoft Systems asked about repatriation in polls and formal surveys. This report encapsulates what we heard from around the globe. For those of you considering repatriation, we Does repatriation make have included an ROI and Cost Comparison sense for companies Model for the Offshore and Home Agent wanting to enhance Model so you know the bottom line. service levels and brand reputation? When is the right time for your company to repatriate domestic agents?
  • 3. S oc ial Media To start conversations around the offshore phenomenon, we first turned to social media and delved into the subject matter on industry discussion boards. We asked: “Do you think it matters if an agent is located offshore? If the quality of service is the same, does it matter if the CSR is in the same country as you are?” These questions sparked interest and comments from hundreds of companies and individuals around the world and engendered a variety of responses far wider than we expected. It doesn’t seem to matter if you approach the Even though our question as a customer or provider, there are question does not strong opinions about off-shore call centers that mention repatriation, serve to raise temperatures and immediately the conversation invoke lively debates on the pros and cons of quickly went there. repatriating jobs. Even though our question does not mention repatriation, the conversation quickly went there. We were our We were told that variances in geography, sector and company better social size made a great deal of difference in defining the parameters of and political our question. We were told that “Quality”, to Quality Assurance selves on teams, equals scoring on First Call Resolution, Average Speed of social media. Answer, data and empathy and it means ticking boxes on a scorecard and to the Call Center Manager, “Quality” means the aggregate of those tick marks, which is something altogether different. One commenter rightly asked, “Where does the quality of ‘intensity’ reside?” and another, “How does one measure the dynamism of passion for a product and its centrality to the relationship shared by the agent and the customer?” Some customers it seems, possess a passion that is arguably an important part of the relationship they have with a product or company and on the support end, a matched intensity provides a sense of security within the transaction. Many of the comments asked, “What of company values and marketing as it invokes locality, neighborliness, family, patriotism and loyalty? Is it OK, to say you are a “family company” then suggest your family includes an overseas call center of contract agents? Differences between a service call and sales or up sell call mattered a great deal to customer-types on the boards when appreciating where the call originated from and executive-types thought the same held true for commercial or
  • 4. consumer goods and for Tier 1 and Tier 2 technical support. Gold customers expect and receive preferential treatment is what we were told. Contributors told us that dialect, inflection, pacing and tone varied widely within the boundaries of their own national boundaries and that lead to problems of misunderstanding as great as any experienced from an overseas agent. Our overseas friends came to the defense of offshore practices with examples of excellent training, accent education, First Call Resolution and technically advanced agents. Others, clearly looking at a high-level executive view, suggested that six zones were too many for a director to travel and for them that made all the difference. The fact is that the difference between our better social and political selves, as expressed on social media versus the impact of business realities came into high relief when we compared social media comments with formal survey results. People spoke through the discussion boards, business spoke through the survey. The clear conclusion is that while there are compelling arguments both for and against off-shoring and repatriating; personal, social and political ideals need to be set aside for a rationalized decision making process that gives primacy to the bottom line.. The data suggests that out that inward looking, in-house and North American call centers are less likely to be motivated by social forces and need bottom-line reasons to have any discussion about repatriating. That is not to say repatriation is a non-starter, not by a long shot. But to get the interest of these corporate leaders, a cost benefit analysis will get the conversation started before any talk of corporate citizenship will take hold. Third Party Service providers and companies outside North America, experiencing a more fragmented reality of cross national clients and cultures, are more sensitive to the social aspects of off-shoring and repatriation. That isn’t to say the arguments will sway any of them, but personal and social and political viewpoints are more likely to be reflected in the official corporate models and policies of those groups.
  • 5. F ormal S urvey: P artic ipant P rofile Questions of fair trade, legislating change and corporate responsibility were initially considered for our survey based on comments made on industry discussion boards as outlined above. Survey responses along with all the questions touched on are detailed in the following Industry Report along with input from the social media discussion boards S urvey P ool S ize We contacted 2029 individuals in 1860 companies in order to obtain a trustworthy sample pool. Our focus for the survey report is the call center industry 5 key business verticals: • Financial Services • Retail • Technology • Telecommunications • Consumer Goods and Services We had a response rate of +10% with 197 unique company representatives participating in the survey. J ob T itles Survey respondents consisted of management as well as executive team members, the bulk of which (89%) were from the operations side and the remaining from Sales (7%), and IT (4%). Directors and above made up 59% of those polled followed by Managers at 41%. K nown vs . Anonymous Our method of reaching out to anonymous individuals for polling was by way of social media (LinkedIn et al), word of mouth, website notices and email forwards. Additionally, we reached out by personal invitations to the subscribers of our quarterly newsletter. In all, 71% of respondents came from our subscriber list and 29% were anonymous. G eographic L oc ation Responses came from every Continent (save Antarctica) with North America most represented at 68% followed by Asia at 13%, Europe 10% and Australia 6%.
  • 6. Overview of S urvey F indings Our survey data places Australia at the top of the list with an over 80% willingness to go offshore and North America follows behind that at about 50%. When compared with how much propensity each geographical area has toward repatriating those agents, all locations report in at around 25%. If we compare the two, about half of the North American pool looks favorably on repatriating agents compared to about a third of Australians. The European pool, which had the least interest in off-shoring at 28%, had the greatest desire to bring those jobs back at 71%. We surveyed according to call center size and found that departments that had between 200 to 500 agents were the least interested in shipping those jobs offshore and nearly all of them would repatriate jobs if they were able to. Somewhat expectedly, the call centers with over 1000 agents were the most inclined to offshore. Retailers and financiers were most amicable toward off-shoring at 80% and 75% respectively, with the technology, telecom and consumer goods sectors all reporting about the same at between 50% and 60%. It is the technology group that would repatriate most willingly with over 50% reporting that they have or will bring jobs back to home soil. Retailers and financiers were less likely to change offshore decisions at about 25% each willing to do so and telecom and consumer goods, when decisions were made, were least likely to change at about 15% each. For in-house call centers 62% say that the differences between Financial Services, Human Resources and Information Technology should not make any impact upon decisions regarding off- shoring and repatriation of agent. That figure is turned on its head when we ask the same
  • 7. question to 3rd party service providers where 59% disagree. In North America, it matters less where 42% told us it makes a difference, but outside North America Call Centers are more likely to take those differences in to account with 63% reporting that the question of off-shoring/repatriation depends on the differences in Financial Services, Human Resources or Information Technology. Capacity seems evenly split for 3rd party service providers when compared with in-house call centers. For each about 60% say that they would have the facilities available to simply turn off the tap and bring any jobs back should it be decided upon. There are marked differences however between North America and the other regions where North America has the capacity reporting almost 70% able to do so compared with 40% elsewhere. Considering that off-shored call center work usually means transactional level calls, the answers across the board were surprising when we asked if most customer interaction demanded regional agents because you simply can not train for the consistency of delivery at a distance. In-house call centers said no by about 60% and 3rd party centers said yes by about the same amount. North Americans reported by a margin of 55% that yes, regional call centers are important compared with 45% elsewhere.
  • 8. Indus try R eport Offs hore P henomenon: T he R epatriation of Domes tic Agents S ample C os t B enefit Analys is ROI and Cost Comparisons Model: Offshore vs. North America Home Agents At Home C os t P erformanc e Off S hore Off S hore At Home T ime Off-Shore vs. Work@Home: Cost Savings Summary Business Case Off-Shore Work@Home Annual Base Cost $2,184,000.00 $3,696,000.00 Effective/Adjusted Direct Program Cost $2,184,000.00 $2,585,744.00 Base cost adjusted for direct cost -18% savings only Effective/Adjusted Total Program Cost $2,184,000.00 $1,502,774.00 Base cost adjusted for direct cost +31% savings and sales uplift *This Cost-Benefit analysis is included as a guide. It contains data derived from external consulting sources, internal Transcom results and recent survey results from 20 organizations in several key sectors.
  • 9. Analysis Assumptions Business Case Off-Shore Work@Home Hourly Productive Bill Rate $13.00 $22.00 Standard bill rates per productive hour Annual Base Cost $2,184,000.00 $3,696,000.00 100 FTE; 140 hours per month; 12 months Average Handle Time In-language efficiency, domestic (experienced) 240 230 agent interaction** Calls Handled per Hour per Agent 75% agent utilization ; 92% agent efficiency 10.35 10.80 Calls Handled per Year 100 FTE; 140 hours per month; 12 months 1,738,800.00 1,814,400.00 Retention Percentage (Saves) Domestic US agents familiar with US products as 9% 14% well as market and cultural imperatives** Cost Savings Return on Investment Business Case Off-Shore Work@Home Average Handle Time Reduction Cost Savings $0.00 $154,000.00 Incremental calls handled X At-Home rate First Call Resolution Uplift - 11% 11% reduction in overall escalations and repeat $0.00 $406,560.00 call volume Program Support Cost Reduction - 3% Decreased internal vendor support costs (travel, $0.00 $110,880.00 inefficiency etc) valued at 3% of contract Revenue Preservation from Retention $25 recurring income opportunity; 8% saved $0.00 $254,016.00 (disconnect/cancellation calls etc.) Customer Satisfaction/Retention Cost Savings - 5% $0.00 $184,800.00 Reduced customer churn and increased satisfaction valued at 5% of contract At-Home Direct Cost Savings $1,110,256.00
  • 10. Sales Return on Investment Business Case Off-Shore Work@Home Sales Conversions Based on standard inbound sales up-sells/cross 23% 30% sells Revenue per Hour based on $30 sale Calls per hour x 25% sales calls x sales $17.85 $24.30 conversion % x $30 sale Revenue per Year based on $30 sale $2,999,430.00 $4,082,400.00 100 FTE; 140 hours per month; 12 months At-Home Sales Uplift $1,082,970.00
  • 12. Social Media G eographic L oc ation Most of the consumer requirements will not be very complex. Commercial users are a different matter. You 2% 1% have constraints that are beyond the context of simply solving a problem. You add complexity 13% of the problem into the mix, which will affect the 6% number of people available overseas. 10% 68% ~ Aun Mohammad Deputy Director, Supply Chain Management NJVC, LLC B us ines s C ategory Afric a 19% 17% As ia 7% 16% Aus tralia 41% E urope North Americ a S outh Americ a F inanc ial R etail FAST FACTS: T ec hnology Our largest representation comes from North America with 68%. South American T elec om and African numbers are omitted due to sample size. G oods and S ervic es Social Media FAST FACTS: My philosophy is “one company, one sound”. Businesses with an interest in Technology There are many corporations that have were well represented with 41% of our customer service/experience down to a science. survey pool. See our survey, “Agent Whether you are experiencing their Adoption in the North American Call Center” product/service here in US or overseas… it’s to see how these 5 categories view the use the same. of at-home agents. ~Brandon Schofield Manager, Tuxedo Support Center The Men's Wearhouse Corporate
  • 13. Social Media Agent L oc ale for all C all C enters Consumers want lower prices and the way to achieve that is out source manufacturing and packaging of consumer goods. 15% Why are businesses any different? 14% 49% The cost of healthcare, insurance premiums 22% and generally the cost of business sky rockets year after year. For some small companies it could be the choice between staying in business and outsourcing. Ideally we would be self sufficient, but people Domes tic and business are not willing to pay the price. ~ Raymond Heiland Director of Sales Off-S hore Ambit Software Pvt. Ltd. Near S hore Home S hore In-Hous e C all C enters vs . T hird P arty P roviders FAST FACTS: 49% of call centers reported that agents were 36% located in fixed facilities, 22% were offshore. 64% For our survey it was important to understand opinions as they differed between In-house call centers and Third party service providers. 36% of respondents were BPO providers and 64% were company held call centers. In-hous e C all C enter T hird P arty S ervic e P rovider Social Media Customer service is not about where, but about how. Clear, courteous, prompt service, is the key. FAST FACTS: Two out of three won't do. Number of Individuals Polled: 2029 ~ Mike Ross President at 4PSA - Cloud Calling Number of Companies Polled: 1860 Number of Participating Companies: 197
  • 14. Social Media P ropens ity to Offs hore by L oc ation Our customers work in a fast-paced environment. The offshore agents we had did a great job learning the technical aspects of the 100% project, had great command of the English language, but could not match the intensity of 80% our customers. 60% ~ Matthew Wallis 40% Director, Information Services 20% Domino's Pizza P ropens ity to R epatriate by L oc ation As ia 100% Aus tralia 80% 60% E urope 40% North Americ a 20% FAST FACTS: As ia Willingness to offshore, in our survey, includes third party service providers, company run call Aus tralia centers, those that have off-shored and those that will off-shore in the future. E urope North Americ a Social Media In house call centers often implement things in FAST FACTS: a rush, influenced by internal management and without a change control process. So I don't At-home agents are a real alternative to off- think its about overseas at all, its about how you shoring. A recent Transcom survey showed define and execute your training, standards, that organizations are embracing at-Home processes and deliver expectations, whether agents and are realizing benefits far beyond your contact centre is downstairs or 4000 miles what they had originally planned for. Of the away. . companies that had adopted, 90% found the program successful. ~ Simon Priestley Independent Contact Centre Consultant (Survey available on request) Interim Manager
  • 15. P ropens ity to Offs hore by Social Media Department S ize If an HR call center takes, say, 200 calls per day, handled by 4 to 5 reps, what's the value 100% proposition of off shoring those activities, 80% especially since some of that work will not be suitable for off shoring at all? 60% 40% ~ Jim Scully President Shared Services Institute, LLC 20% P ropens ity to R epatriate by Under 50 Department S ize 51 - 100 100% 101 - 200 80% 60% 201 - 500 40% 501 - 1000 20% Over 1000 Under 50 FAST FACTS: 51 - 100 The significant drop in the 200 – 500 range is reflective of optimum call center sizing in many 101 - 200 call center markets. 201 - 500 501 - 1000 Social Media Over 1000 [Philippe (and others)] are coming at this question from the perspective of an outsourced solution where presumably tens if not hundreds of clients' activities are aggregated. The fixed overhead and effort of setting up, maintaining and managing an off-shore presence is more feasible in this business model than a single-instance in-house model. ~ Jim Scully President Shared Services Institute, LLC
  • 16. Social Media P ropens ity to Offs hore by C ategory I find that, along with technology enablers, processes get more defined and repeatable by 100% simply going through the act of off-shoring. 80% Of the 23 different processes I off-shored, we brought one back and outsourced it within the 60% US for good reason. It was the process with the 40% most customer interaction and we simply could not train for the consistency of delivery we 20% wanted within that particular offshore/outsourced provider. ~ Stephen Hosley Principal F inanc ial Finance Transformation Practice The Hackett Group R etail P ropens ity to R epatriate by C ategory T ec hnology 100% T elec om 80% 60% G oods and S ervic es 40% 20% F inanc ial R etail T ec hnology Social Media T elec om Contracted agencies and staff are already at a disadvantage compared to company-hired employees. G oods and S ervic es A 'passion for the product' rather than contact metrics is paramount to a satisfying customer experience, and is more difficult to instill in non- employee agents. ~ Griff Williams Sr. Manager Technical Services Guidance Software
  • 17. In-hous e vs . 3 rd P arty P rovider I s c o r p o r a te s o c i a l 100% r e s p o n s i b i l i ty c o n s i d e r e d 80% a n i m p o r ta n t f a c to r i n 60% r e p a tr i a ti o n ? 40% 20% 0% Company Call Third Party North Americ a vs . E ls ewhere Center Service Provider 100% Y es 80% No 60% 40% 20% 0% Outside North America Social Media North America Considerations need to be made with respect to audience, agent function, and company marketing/culture/message. Y es If their statement is "your neighbor" or No "completely local", it's going to be tough to explain going offshore, even to Canada, given the current environment. ~John Bertoni FAST FACTS: Managing Director Mava Consulting Companies that have concrete plans to repatriate jobs in the future are notably more likely to consider corporate social responsibility an important factor in repatriating domestic agents.
  • 18. In-hous e vs . 3 rd P arty P rovider D o e s m o s t c u s to m e r 100% i n te r a c ti o n d e m a n d 80% r e g i o n a l a g e n ts b e c a u s e y o u s i m p l y c a n n o t tr a i n f o r 60% th e c o n s i s te n c y o f d e l i v e r y 40% a t a d i s ta n c e ? 20% 0% Company Third Party North Americ a vs . E ls ewhere Call Center Service Provider 100% No 80% Y es 60% 40% 20% 0% Social Media Outside North America In a sales environment, on or near shore almost North America always seems to outperform. And, when you think about what really matters, isn't conversion of a sales prospect into a No paying customer what it is really all about versus a lower cost per minute? Y es ~ Errol Davis Senior Associate; Contact Center Outsourcing & Consulting Errol Davis & Associates Social Media Social Media For agents who provide solutions with a heavy accent (regardless of the language) customer If your decision to offshore is purely financial, satisfaction surveys rate them the same as then it makes sense if the service is the same… those without an accent. … but if empowering the offshore agent isn't When a solution is not provided, those with an feasible, your overall operating costs may accent receive lower customer satisfaction negate any labor savings. scores, often with a reference to language skills. ~ Tom Buiel Enterprise Sales Manager Cicero Inc ~ Ronnie Jones Senior Manager Customer Service GSI Commerce
  • 19. In-hous e vs . 3 rd P arty P rovider Do es y o u r c o mpa n y h a v e 100% e n o u g h f a c i l i ti e s to j u s t 80% tu r n o f f th e ta p a n d b r i n g 60% th e n e e d e d n u m b e r o f j o b s 40% ba c k ? 20% 0% Company Call Third Party North Americ a vs . E ls ewhere Center Service Provider No 100% 80% Y es 60% 40% 20% 0% Social Media Outside North America According to ComputerWorld: North America Governor of the US State of Ohio, Ted Strickland has recently issued an order No prohibiting state agencies from hiring any company that sends Call Center work overseas. Y es The order to the state agencies says that the purchase of offshore services "has unacceptable business consequences." The order further added: "There are pervasive Social Media service delivery problems with offshore From an operational perspective, I do not providers, including caller dissatisfaction with believe you can have support centers covering the quality of their services and with the fact widely different time zones (i.e. with more than that the services are being provided offshore to 6 hours difference). begin with." It obviously works right now but on the long ~ David Filwood Principal Consultant, term and in certain industries I don’t think it is TeleSoft Systems sustainable and many companies are now trying to rethink their global sourcing strategy taking this into account. ~ David Perrault Senior Technical Support Manager EMC
  • 20. In-hous e vs . 3 rd P arty P rovider D o e s th e q u e s ti o n o f o f f - 100% s h o r i n g /r e p a tr i a ti o n 80% d e p e n d o n th e d i f f e r e n c e s 60% in F ina nc ia l S er vic es , 40% H uma n R es ou rc es or 20% I n f o r m a ti o n T e c h n o l o g y ? 0% Company Call Third Party North Americ a vs . E ls ewhere Center Service Provider No 100% 80% Y es 60% 40% 20% 0% Social Media Outside North America Here at HR Access, we have domestic Services North America Centers for Payroll but all the back office is off shored. No I think that for business areas that are "National" sensitive, the quality will suffer of Y es Offshore services center. The fact is if the agent is not sensitive to the culture of the country, it is harder to have a good answer. ~ Philippe Guinaud Global Product Manager HR Access Solutions
  • 21. In-hous e vs . 3 rd P arty P rovider I s l e g i s l a ti o n i n c e n ti v i z i n g 100% r e p a tr i a ti o n o f C a l l C e n te r 80% j o b s b y ta x i n g a l l o f f s h o r e 60% C a l l C e n te r c a l l s a t $ 0 . 2 5 40% per c a ll r equ ir ed? 20% 0% North Americ a vs . E ls ewhere Company Third Party Call Center Service Provider No 100% 80% Y es 60% 40% 20% 0% Social Media Outside North America The trend to legislate the repatriation of Call North America Center jobs is growing in the UK/Euro Zone/Australia/New Zealand as well. No In the past two years a few of the companies Y es that have moved offshore Call Centers OnShore/NearShore cut across all product lines and include Delta Airlines, United Airlines, AT&T, Dell, Priceline.com, Expedia and HP. Opting to ‘come home’ for their Call Center employees is making sense for more companies seeking to enhance their Service Levels & Brand Reputation while delivering a higher degree of overall Customer Satisfaction. ~ David Filwood Principal Consultant, TeleSoft Systems
  • 22. In-hous e vs . 3 rd P arty P rovider I s i t p a s t ti m e to b r i n g th e 100% pr in c iples o f " F a ir T r a de" 80% i n to a d i s c u s s i o n a b o u t 60% C a l l C e n te r r e p a tr i a ti o n s ? 40% North Americ a vs . E ls ewhere 20% 0% 100% Company Call Third Party 80% Center Service Provider 60% No 7% 40% Y es 20% 0% Outside North America North America Social Media No We cannot overlook the centers who, getting business from organizations who have Y es outsourced their operations (to India), adapt their accent, work style, work timings, holidays according to the country whom they are providing service to. Social Media Associates/ team leads/ managers don’t get Its past time to bring the principles of “Fair even on biggest festivals off in India; however Trade” into a discussion about Call Centers they get US/UK festivals like thanks giving, Independence and labors day. “Fair Trade” is based on ideas of human rights & economic justice. “Fair Trade” is about Centers have adapted themselves to a great improving the social & ethical well-being of extent in order to provide services to another people in both developing & developed nations. country. It is about the Pursuit of Happiness rather than ~Vivek Sahni Director at Jacaranda Call just the pursuit of wealth. And the Pursuit of Center Private Ltd Happiness has always been about improving social relationships among people ~ David Filwood Principal Consultant, TeleSoft Systems
  • 23. About the Author: Daniel G Willis is Business Development Manager - Marketing for Transcom WorldWide (North America) Inc., where he publishes industry documents, webinars and newsletters for over 20,000 readers. About Transom: Transcom is a global outsourced service provider entirely focused on customers, the service they experience and the revenue they generate. Our customer and credit management services are designed to strengthen our clients’ customer relationships and secure their revenue streams. Our broad service portfolio supports every stage of the customer lifecycle, from acquisition, through service, retention, cross and up sell, then on through early and contingent collections to legal recovery. Expert at managing both customers and debt, we make a positive contribution to our clients’ profitability by helping them win customers, grow business and secure their payments. And, while our services are designed to maximize revenue, our delivery operations are built to drive efficiency. Through our global network we can provide service in any country where our clients have customers, accessing the most appropriate skills and deploying the best communication channels in the most cost-effective locations. Every day we handle over 600,000 customer contacts in 33 languages for more than 350 clients, including brand leaders in some of today’s most challenging and competitive industry sectors. The experience we gain is used to constantly refine our service portfolio and processes and delivery, allowing us to respond quickly to changing market conditions and client requirements. Thanks: Informing our survey and polls were comments made by some of the hundreds of experts we reached out to in advance. Their insights and comments added a depth of inquiry that would not have been possible otherwise and for that I thank them. Special thanks to David Filwood Principal Consultant, TeleSoft Systems in Vancouver, Canada. David’s contributions in the many public discussions around the Offshore Phenomenon helped spark the lively debate reflected in these pages. TeleSoft Systems is the Publisher of the SPAS Call Center Agent Pre-Employment Screening Software. www.telesoftsystems.ca/64201.html