These days, ordering food online has become a normal thing. Some might say they even favor it compared to ordering food on the phone. Either way, it's something every restaurant owner should consider.
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Convenience is everything when ordering food online
1. Convenience is Everything When Ordering
Food Online
According to a report filed by the National Restaurant Association (NRA) in
2012, a significant number of consumers aged 45 years and younger
reported that they would use mobile apps to order meals and make
reservations. In the 2-plus years following that study, it's become more and
more of a "norm" to order food with a few clicks and swipes. Some people,
such as myself, even prefer ordering food online over calling it in. Why?
Because convenience is everything.
And since customers are looking for convenience, convenience is something
every restaurant owner should be striving to achieve. The easier the
customer feels the experience is, the more likely they'll come back for more.
In this regard, offering your customers a convenient and easy way to order
the food they want from their tablet or mobile device is always a good idea.
2. Whether you're a franchise owner, a single-location restaurant owner, or a
"soon-to-be" restaurant owner, implementing an Online ordering sites can
mean higher margins and the better utilization of in-house resources.
Employees who would normally be tasked as "order takers" can be re-directed
as hosts, cooks, servers, greeters, or food runners. Which means
higher productivity for your restaurant, and more than likely, happier
customers both in-house and out.
Besides convenience, integrating an online ordering system in to your
customer experience can mean, in some cases, more sales, more ways to
interact with your customers, and better ways to extend your marketing
reach. With many online ordering systems such as teburu.com, offering the
ability to custom brand your online ordering interface, integrating such a
capability in to your existing website or app can now be done more easily
than ever. This ensures your customers are staying "in-app" while making
their purchases. From the perspective of the restaurant owner, this means
keeping the customer hungry up until the very point they select "place my
order". This can also mean increasing the customer's order total before the
end of their checkout.
Online ordering apps also offer ways for "the little guys" to compete with
the big chains. Many online ordering systems offer "per location" discounts
based on the size and total revenue of a specific location. What this means
for smaller or one-location restaurants is that they now have the same
ability that their much larger -and presumably more profitable -counterparts
have. While this sort of software may have been somewhat expensive and
difficult to integrate in the earlier years, there are now plenty of options to
consider as a smaller restaurant which are much more affordable and easy
to implement.
3. Regardless of the reason, integrating an online ordering system, and
offering your customers more convenient ways to order food online, is now
an essential aspect of doing business. Considering your options is
important. Procrastinating is the enemy. If you're looking for some answers,
hop on over to teburu.com, where you can easily compare the benefits and
find the convenience you're looking for.
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If you would like to know more about Online ordering sites and how they
can help your restaurant connect with customers, contact a Teburu team
member by visiting our website at http://www.teburu.com/.