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Sorry,
The Next Big Thing
Is NotYou.
Daniel Goh
Founder & Chief Editor,
Young Upstarts
Some rights reserved.
Saturday, Nov...
Looking back…1997 to 2006.
2001 2002 2003 2004 2005 20062000199919981997
dot com crash
Saturday, November 13, 2010
Time Magazine declaredYou as the “Person of theYear”.
And in 2006…
Saturday, November 13, 2010
What happened next
from 2007 to 2010?
Saturday, November 13, 2010
Phones became smart(er than us).
Rise of the smartphone.
2007 2007
Saturday, November 13, 2010
We broadcasted our life.
Micro-blogging services.
2008
2008
2007 2007
2008
2008
Saturday, November 13, 2010
We gave away our location.
Location-based services.2008
2010
2007
2010
2009
2008
2010
Saturday, November 13, 2010
We found more ways to waste time.
Sticky casual gaming.
2009
2009
2009
2009
2009
Saturday, November 13, 2010
We spent (and encouraged others too).
Social group-buying.
2008
2010
2009
2009
2010
2010
… and many, many more.
2007
2009
...
So what’s after 2010?
… I’m making a guess here.
Saturday, November 13, 2010
Even more mash-ups.
Group-buying on your mobile phone?
Group-buying within casual
games?
Casual games that
broadcast your ...
Connection curation.
More discriminate online
connections; less friends for friends
sake.
Online connections become
offline...
Collaborative creation.
Different kinds of digital
content.
Content that exist on
different platforms.
Creators collaborat...
Increased activism.
A gathering of like minds.Tribes.
Support for causes on the
other side of the world.
Supporting a wide...
Power to the people.
Group-buying extended to other
products and services. B2B?
Brand terrorism. Scary.
Swarm badges.
Mob ...
Gamification.
More online “services” will
incorporate game mechanics.
Life actions affecting
games, and game actions
affect...
An overview.
Gamification.
Power to
the People.
Increased
activism.
Collaborative
creation.
Connection
curation.
More
mash-...
2007 to 2016 is a new decade.
Saturday, November 13, 2010
The next big thing is US.
It’s no longer about ME.
It’s going to be about WE.
Saturday, November 13, 2010
Email | daniel@youngupstarts.com
Twitter | @danielgoh
LinkedIn | www.linkedin.com/in/danielgoh
The End.ThankYou.
Saturday,...
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The Next Big Thing Is Not You.

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“Sorry, The Next Big Thing Is Not You” – In 2006, TIME Magazine declared that their “Person Of The Year” is you – the millions of anonymous users and contributors of user-generated content to sites like Facebook, MySpace, Second Life and many others. At the onset of 2011, does this still hold true?

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Transcript of "The Next Big Thing Is Not You. "

  1. 1. Sorry, The Next Big Thing Is NotYou. Daniel Goh Founder & Chief Editor, Young Upstarts Some rights reserved. Saturday, November 13, 2010
  2. 2. Looking back…1997 to 2006. 2001 2002 2003 2004 2005 20062000199919981997 dot com crash Saturday, November 13, 2010
  3. 3. Time Magazine declaredYou as the “Person of theYear”. And in 2006… Saturday, November 13, 2010
  4. 4. What happened next from 2007 to 2010? Saturday, November 13, 2010
  5. 5. Phones became smart(er than us). Rise of the smartphone. 2007 2007 Saturday, November 13, 2010
  6. 6. We broadcasted our life. Micro-blogging services. 2008 2008 2007 2007 2008 2008 Saturday, November 13, 2010
  7. 7. We gave away our location. Location-based services.2008 2010 2007 2010 2009 2008 2010 Saturday, November 13, 2010
  8. 8. We found more ways to waste time. Sticky casual gaming. 2009 2009 2009 2009 2009 Saturday, November 13, 2010
  9. 9. We spent (and encouraged others too). Social group-buying. 2008 2010 2009 2009 2010 2010 … and many, many more. 2007 2009 Saturday, November 13, 2010
  10. 10. So what’s after 2010? … I’m making a guess here. Saturday, November 13, 2010
  11. 11. Even more mash-ups. Group-buying on your mobile phone? Group-buying within casual games? Casual games that broadcast your location? Casual games that incorporate micro-blogging? Saturday, November 13, 2010
  12. 12. Connection curation. More discriminate online connections; less friends for friends sake. Online connections become offline ones as well. Better connections, better engagement. Connection overload. Saturday, November 13, 2010
  13. 13. Collaborative creation. Different kinds of digital content. Content that exist on different platforms. Creators collaborating across the globe. Content localized according to cultures, languages and geography. Saturday, November 13, 2010
  14. 14. Increased activism. A gathering of like minds.Tribes. Support for causes on the other side of the world. Supporting a wide variety of causes e.g. charity, politics etc. A wide manner of support, e.g. funding, voting etc. Saturday, November 13, 2010
  15. 15. Power to the people. Group-buying extended to other products and services. B2B? Brand terrorism. Scary. Swarm badges. Mob rule? Following the herd? Saturday, November 13, 2010
  16. 16. Gamification. More online “services” will incorporate game mechanics. Life actions affecting games, and game actions affecting life. Rewards and “punishment” schemes. Saturday, November 13, 2010
  17. 17. An overview. Gamification. Power to the People. Increased activism. Collaborative creation. Connection curation. More mash-ups. Saturday, November 13, 2010
  18. 18. 2007 to 2016 is a new decade. Saturday, November 13, 2010
  19. 19. The next big thing is US. It’s no longer about ME. It’s going to be about WE. Saturday, November 13, 2010
  20. 20. Email | daniel@youngupstarts.com Twitter | @danielgoh LinkedIn | www.linkedin.com/in/danielgoh The End.ThankYou. Saturday, November 13, 2010
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