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The Next Big Thing Is Not You.

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“Sorry, The Next Big Thing Is Not You” – In 2006, TIME Magazine declared that their “Person Of The Year” is you – the millions of anonymous users and contributors of user-generated content ...

“Sorry, The Next Big Thing Is Not You” – In 2006, TIME Magazine declared that their “Person Of The Year” is you – the millions of anonymous users and contributors of user-generated content to sites like Facebook, MySpace, Second Life and many others. At the onset of 2011, does this still hold true?

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The Next Big Thing Is Not You. The Next Big Thing Is Not You. Presentation Transcript

  • Sorry, The Next Big Thing Is Not You. Daniel Goh Founder & Chief Editor, Young Upstarts Some rights reserved. Saturday, November 13, 2010
  • Looking back…1997 to 2006. 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 dot com crash Saturday, November 13, 2010
  • And in 2006… Time Magazine declared You as the “Person of the Year”. Saturday, November 13, 2010
  • What happened next from 2007 to 2010? Saturday, November 13, 2010
  • Phones became smart(er than us). Rise of the smartphone. 2007 2007 Saturday, November 13, 2010
  • We broadcasted our life. 2007 2007 Micro-blogging services. 2008 2008 2008 2008 Saturday, November 13, 2010
  • We gave away our location. 2007 2008 2008 Location-based services. 2010 2009 2010 2010 Saturday, November 13, 2010
  • We found more ways to waste time. 2009 2009 2009 Sticky casual gaming. 2009 2009 Saturday, November 13, 2010
  • We spent (and encouraged others too). 2007 2008 2010 2009 Social group-buying. 2010 2009 2009 2010 … and many, many more. Saturday, November 13, 2010
  • So what’s after 2010? … I’m making a guess here. Saturday, November 13, 2010
  • Even more mash-ups. Group-buying on your mobile phone? Casual games that broadcast your location? Group-buying within casual games? Casual games that incorporate micro-blogging? Saturday, November 13, 2010
  • Connection curation. Connection overload. More discriminate online connections; less friends for friends sake. Better connections, better engagement. Online connections become offline ones as well. Saturday, November 13, 2010
  • Collaborative creation. Different kinds of digital content. Creators collaborating across the globe. Content that exist on different platforms. Content localized according to cultures, languages and geography. Saturday, November 13, 2010
  • Increased activism. A gathering of like minds. Tribes. Supporting a wide variety of causes e.g. charity, politics etc. Support for causes on the other side of the world. A wide manner of support, e.g. funding, voting etc. Saturday, November 13, 2010
  • Power to the people. Group-buying extended to other products and services. B2B? Swarm badges. Brand terrorism. Scary. Mob rule? Following the herd? Saturday, November 13, 2010
  • Gamification. More online “services” will incorporate game mechanics. Rewards and “punishment” schemes. Life actions affecting games, and game actions affecting life. Saturday, November 13, 2010
  • An overview. More Collaborative Power to mash-ups. creation. the People. Connection Increased curation. Gamification. activism. Saturday, November 13, 2010
  • 2007 to 2016 is a new decade. Saturday, November 13, 2010
  • The next big thing is US. It’s no longer about ME. It’s going to be about WE. Saturday, November 13, 2010
  • The End. Thank You. Email | daniel@youngupstarts.com Twitter | @danielgoh LinkedIn | www.linkedin.com/in/danielgoh Saturday, November 13, 2010