“Sorry, The Next Big Thing Is Not You” – In 2006, TIME Magazine declared that their “Person Of The Year” is you – the millions of anonymous users and contributors of user-generated content to sites like Facebook, MySpace, Second Life and many others. At the onset of 2011, does this still hold true?

1. Sorry,
The Next Big Thing
Is NotYou.
Daniel Goh
Founder & Chief Editor,
Young Upstarts
Some rights reserved.
Saturday, November 13, 2010

2. Looking back…1997 to 2006.
2001 2002 2003 2004 2005 20062000199919981997
dot com crash
Saturday, November 13, 2010

3. Time Magazine declaredYou as the “Person of theYear”.
And in 2006…
Saturday, November 13, 2010

4. What happened next
from 2007 to 2010?
Saturday, November 13, 2010

5. Phones became smart(er than us).
Rise of the smartphone.
2007 2007
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6. We broadcasted our life.
Micro-blogging services.
2008
2008
2007 2007
2008
2008
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7. We gave away our location.
Location-based services.2008
2010
2007
2010
2009
2008
2010
Saturday, November 13, 2010

8. We found more ways to waste time.
Sticky casual gaming.
2009
2009
2009
2009
2009
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9. We spent (and encouraged others too).
Social group-buying.
2008
2010
2009
2009
2010
2010
… and many, many more.
2007
2009
Saturday, November 13, 2010

10. So what’s after 2010?
… I’m making a guess here.
Saturday, November 13, 2010

11. Even more mash-ups.
Group-buying on your mobile phone?
Group-buying within casual
games?
Casual games that
broadcast your location?
Casual games that incorporate
micro-blogging?
Saturday, November 13, 2010

12. Connection curation.
More discriminate online
connections; less friends for friends
sake.
Online connections become
offline ones as well.
Better connections, better
engagement.
Connection overload.
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13. Collaborative creation.
Different kinds of digital
content.
Content that exist on
different platforms.
Creators collaborating
across the globe.
Content localized according to
cultures, languages and geography.
Saturday, November 13, 2010

14. Increased activism.
A gathering of like minds.Tribes.
Support for causes on the
other side of the world.
Supporting a wide variety
of causes e.g. charity,
politics etc.
A wide manner of support, e.g.
funding, voting etc.
Saturday, November 13, 2010

15. Power to the people.
Group-buying extended to other
products and services. B2B?
Brand terrorism. Scary.
Swarm badges.
Mob rule? Following the herd?
Saturday, November 13, 2010

16. Gamification.
More online “services” will
incorporate game mechanics.
Life actions affecting
games, and game actions
affecting life.
Rewards and “punishment”
schemes.
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17. An overview.
Gamification.
Power to
the People.
Increased
activism.
Collaborative
creation.
Connection
curation.
More
mash-ups.
Saturday, November 13, 2010

18. 2007 to 2016 is a new decade.
Saturday, November 13, 2010

19. The next big thing is US.
It’s no longer about ME.
It’s going to be about WE.
Saturday, November 13, 2010

20. Email | daniel@youngupstarts.com
Twitter | @danielgoh
LinkedIn | www.linkedin.com/in/danielgoh
The End.ThankYou.
Saturday, November 13, 2010