2. Elevator Pitch
Discover, share and play music in realtime with friends
and anybody nearby, from the largest music catalogue for
internet radio in the world (22M tracks)
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
3. Key features
• Social listening and discovery. Discover, share and listen
with friends and anybody nearby together in real time.
• Hyperlocal listening. Search for and tune into nearby stations
created by other users. Check-in at venues with music.
• Mobile anywhere. Available on iOS, Android, Nokia, Windows
Phone, Samsung Bada, Blackberry and HTML5 Mobile Web.
• The largest fully licensed music catalog (22 tracks) for
personal and social internet radio globally.
• The power of HMTL5 for music. High performance, low
power, built for Mobile, Tablet and Internet TV: Android Tablet, iPad,
Windows 7/8, Samsung TV, Google TV, Playbook & Chrome Store
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012 3
4. Competitive Analysis
Apps Pandora Slacker Last.fm Soundtracker
Facebook, Twitter,
limited to last.fm
Social x x users
realtime listening,
chat, comments, etc.
Foursquare check-
Location x x x ins, concerts, hot
nearby music, etc.
North America,
Presence outside UK, Germany
USA x Canada
Subscription only
South America, Asia,
Europe
En, Fr, De, Es, Pt, It,
Localization x x x Ru. Jp, Zn. Kr.
Devices 400 150 100 450
Tracks catalog 800K 500K 5M 22M
Music genome Highly scalable,
Basic play listing
Rec. Engine (Labor intensive, Crowd-sourced crowd-sourced, +
(manual process,
(playlisting tool) not scalable, (audioscrobbler) analysis of track’s
not scalable)
highly costly) data & track’s sales
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
5. Partner’s Ecosystem
• Multi year development and marketing partnerships with
Telecom operators, handset manufacturers and mobile OS
makers
• Nokia: Windows Phone, S40, Symbian, Meego and Project M
• Microsoft: Windows Phone, Windows 8 and Xbox
• AT&T & Telefonica/O2: HTML5 & Carrier APIs
• Samsung: Android, Smart TV & Bada
• Partnerships generated USD240K in revenues and over
USD2M in kind (Engineering, Design, QA, BD Marketing & PR)
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
6. Soundtracker & Microsoft
http://sndtrc.kr/VideoMSFT
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
7. Soundtracker & Nokia
http://sndtrc.kr/NokiaVideo
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
8. Engagement metrics
January 2011 - June 2012
Unique
visitors
-‐
Cumulative Visits - Cumulative
4,000,000 6,000,000
3,230,000 4,840,000
2,460,000 3,680,000
1,690,000 2,520,000
920,000 1,360,000
150,000 200,000
Jan Mar May Jul Sep Nov Jan Mar May Jan Mar May Jul Sep Nov Jan Mar May
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012 8
9. Revenue Model
65% Location based Data analytics for:
• Carriers (Location, traffic volume, traffic throughput, and type of data
streamed)
• Media Companies (User profiles based on location and music listening
habits)
• Music Labels (location, type of music, frequency)
20% Location based geo-targeted music campaigns for labels and artists
10% A blend of location-based audio and visual advertising, music subscription,
and tracks downloads
5% Development and Rev Share agreements with telecom operators, handset
manufacturers, mobile OS makers and car manufactures
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
10. Contacts
Daniele Calabrese +1 (202) 460-2183
Founder and CEO @soundtracker
Soundtracker Facebook Page
daniele@soundtracker.fm
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012 10
