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  • 1. Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
  • 2. Elevator Pitch Discover, share and play music in realtime with friendsand anybody nearby, from the largest music catalogue for internet radio in the world (22M tracks) Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
  • 3. Key features• Social listening and discovery.  Discover, share and listen with friends and anybody nearby together in real time.• Hyperlocal listening. Search for and tune into nearby stations created by other users. Check-in at venues with music.• Mobile anywhere. Available on iOS, Android, Nokia, Windows Phone, Samsung Bada, Blackberry and HTML5 Mobile Web.• The largest fully licensed music catalog (22 tracks) for personal and social internet radio globally.• The power of HMTL5 for music. High performance, low power, built for Mobile, Tablet and Internet TV: Android Tablet, iPad, Windows 7/8, Samsung TV, Google TV, Playbook & Chrome Store Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012 3
  • 4. Competitive Analysis Apps Pandora Slacker Last.fm Soundtracker Facebook, Twitter, limited to last.fm Social x x users realtime listening, chat, comments, etc. Foursquare check- Location x x x ins, concerts, hot nearby music, etc. North America,Presence outside UK, Germany USA x Canada Subscription only South America, Asia, Europe En, Fr, De, Es, Pt, It, Localization x x x Ru. Jp, Zn. Kr. Devices 400 150 100 450 Tracks catalog 800K 500K 5M 22M Music genome Highly scalable, Basic play listing  Rec. Engine (Labor intensive, Crowd-sourced crowd-sourced, +  (manual process,    (playlisting tool) not scalable, (audioscrobbler) analysis of track’s not scalable) highly costly) data & track’s sales Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
  • 5. Partner’s Ecosystem• Multi year development and marketing partnerships with Telecom operators, handset manufacturers and mobile OS makers• Nokia: Windows Phone, S40, Symbian, Meego and Project M• Microsoft: Windows Phone, Windows 8 and Xbox• AT&T & Telefonica/O2: HTML5 & Carrier APIs• Samsung: Android, Smart TV & Bada• Partnerships generated USD240K in revenues and over USD2M in kind (Engineering, Design, QA, BD Marketing & PR) Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
  • 6. Soundtracker & Microsoft http://sndtrc.kr/VideoMSFT Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
  • 7. Soundtracker & Nokia http://sndtrc.kr/NokiaVideo Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
  • 8. Engagement metrics January 2011 - June 2012 Unique  visitors  -­‐  Cumulative Visits - Cumulative4,000,000 6,000,0003,230,000 4,840,0002,460,000 3,680,0001,690,000 2,520,000 920,000 1,360,000 150,000 200,000 Jan Mar May Jul Sep Nov Jan Mar May Jan Mar May Jul Sep Nov Jan Mar May Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012 8
  • 9. Revenue Model65% Location based Data analytics for: • Carriers (Location, traffic volume, traffic throughput, and type of data streamed) • Media Companies (User profiles based on location and music listening habits) • Music Labels (location, type of music, frequency)20% Location based geo-targeted music campaigns for labels and artists10% A blend of location-based audio and visual advertising, music subscription,and tracks downloads5% Development and Rev Share agreements with telecom operators, handsetmanufacturers, mobile OS makers and car manufactures Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
  • 10. ContactsDaniele Calabrese +1 (202) 460-2183Founder and CEO @soundtrackerSoundtracker Facebook Pagedaniele@soundtracker.fm Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012 10