'소셜음악' 뮤즈어라이브 회사 소개

The Social Ecosystem for Musician 1

: 2011 6 3

/ : 21bloter.net : 5

1 : music entertainment network2 : social entertainment network 6

Social Data = ALIVE RANK Data-Mining Set:facebook, twitter & YouTube 8

www.muzrang.com Music Video Sharing Platform based on Realtime Social Musician Chartnew K-Pop Base for the global market 9

www.TValive.tv realtime Social Guidefor TV Dramas & TV Shows based on ALIVE RANK 11

www.muzstage.comLive Streaming Service: Social Broadcasting new paradigmfor the Social Experience 12

muzstage Webcam Video social stage / 13

facebook app series muz YouTube ( )http://www.facebook.com/apps/application.php? api_key=248795675138652 1000 muz Vimeo ( )http://www.facebook.com/apps/application.php? api_key=156719807739153 400 14

ALIVE RANK15

musical behavior buying recommendationvisible sharing listening direct/indirect watchinginvisible singing dancing 16

data w.r.t musical behaviorvisible behavior invisible behavior Black Box Web Evolution BIG DATA 17

ALIVE RANKSocial Media Behavior Analytics 18

3 musical behavior Active Sharing Passive Sharing Veiled Consumption 19

Active Sharing One-Click-Gesture such as “Like”Recommendation via email, post, tweet Buying with tweet/Like 20

Passive Sharing Buying Listening Watching 21

Veiled ConsumptionMessage-Reach & -Range Indirect Listening Indirect Watching 22

A-Matrix 20 Parameters P-Matrix 8 Parameters V-Matrix 2 ParametersDamping-Coefficients 11 Parameters 23

ALIVE RANK =AL(t) = vt ⋅ log ∏ ⎡ dt −1 A ⎤ ⋅ ⎡ dt −1Pt ⎤ ⋅ ⎡ dt −1Vt ⎤ ⎣ ⎦ ⎣ α t β ⎦ ⎣ γ ⎦ dt−1 := damping factor vt := velocity coefﬁcients 24

The Music-Market is moving!

2010년 미국 스트리밍 사업자 without Pandora & YouTube> 무료 스트리밍 사업자 성장 (초록색)> VEVO (Sony, Universal, EMI): 전통 음반/음원기획사 스트리밍 시장 진출

2010년 미국 스트리밍 사업자 with Pandora & YouTube> 새로운 강자: YouTube (music) > 전체 스트리밍 시장의 약 31% (전년대비 94% 성장) > YouTube 전체 트래픽 중 music 비율: 약 47%> myspace의 몰락

New Big Players

TValive.tv31

The TV-Market is moving! 32

Eric Schmidt (Google Chairman),“TV is getting more social and more mobile.” 34

Nielsen, Yahoo (2011 1 )“ 86% TV ” 35

YouGov (2011 10 ), Social TV Trends Report 2011“ TV 75% Second Screen ” 37

2011 114 4 Drama Overload Social Guide: inevitable! 39

How do we valuethe opportunity? 40

business model? 41

2011 (est.) TV: 2500 :4 5400 : 5100 43

TV +TV 44

ʻ ʼ 45

www.TValive.tv 46

TV + 48

ON +OFF 52

'소셜음악' 뮤즈어라이브 회사 소개

by sungkyu Lee on Nov 13, 2011

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’소셜음악’ 뮤즈어라이브 회사 소개 — Presentation Transcript