소셜음악차트 'muzrang' 1단계 서비스를 내놓은 muzalive의 회사 소개서입니다.

1. The Social Ecosystem for Musician
1

2. 2

3. : 2011 6
3

4. tnm
4

5. /
:
21
bloter.net
:
5

6. 1 : music entertainment network
2 : social entertainment network
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7. 7

8. Social Data =
ALIVE RANK
Data-Mining Set:
facebook, twitter & YouTube
8

9. www.muzrang.com
Music Video Sharing Platform
based on
Realtime Social Musician Chart
new K-Pop Base for the global market
9

10. 10

11. www.TValive.tv
realtime Social Guide
for TV Dramas & TV Shows
based on ALIVE RANK
11

12. www.muzstage.com
Live Streaming Service:
Social Broadcasting
new paradigm
for the Social Experience
12

13. muzstage
Webcam
Video
social stage
/
13

14. facebook app series
muz YouTube ( )
http://www.facebook.com/apps/application.php?
api_key=248795675138652
1000
muz Vimeo ( )
http://www.facebook.com/apps/application.php?
api_key=156719807739153
400
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15. ALIVE RANK
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16. musical behavior
buying
recommendation
visible sharing
listening
direct/indirect
watching
invisible
singing
dancing
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17. data w.r.t musical behavior
visible behavior
invisible
behavior
Black Box
Web Evolution
BIG DATA
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18. ALIVE RANK
Social Media Behavior Analytics
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19. 3 musical behavior
Active Sharing
Passive Sharing
Veiled Consumption
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20. Active Sharing
One-Click-Gesture such as “Like”
Recommendation via email, post, tweet
Buying with tweet/Like
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21. Passive Sharing
Buying
Listening
Watching
21

22. Veiled Consumption
Message-Reach & -Range
Indirect Listening
Indirect Watching
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23. A-Matrix
20 Parameters
P-Matrix
8 Parameters
V-Matrix
2 Parameters
Damping-Coefficients
11 Parameters
23

24. ALIVE RANK
=
AL(t) = vt ⋅ log ∏ ⎡ dt −1 A ⎤ ⋅ ⎡ dt −1Pt ⎤ ⋅ ⎡ dt −1Vt ⎤
⎣ ⎦ ⎣
α
t
β
⎦ ⎣
γ
⎦
dt−1 := damping factor
vt := velocity coefficients
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25. 25

26. The Music-Market is moving!

27. 27

28. 2010년 미국 스트리밍 사업자
without Pandora & YouTube
> 무료 스트리밍 사업자 성장 (초록색)
> VEVO (Sony, Universal, EMI): 전통 음반/음
원기획사 스트리밍 시장 진출

29. 2010년 미국 스트리밍 사업자
with Pandora & YouTube
> 새로운 강자: YouTube (music)
> 전체 스트리밍 시장의 약 31% (전년대비 94% 성장)
> YouTube 전체 트래픽 중 music 비율: 약 47%
> myspace의 몰락

30. New Big Players

31. TValive.tv
31

32. The TV-Market is moving!
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33. 33

34. Eric Schmidt (Google Chairman),
“TV is getting more social
and more mobile.”
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35. Nielsen, Yahoo (2011 1 )
“ 86% TV
”
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36. 36

37. YouGov (2011 10 ),
Social TV Trends Report 2011
“ TV 75%
Second Screen ”
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38. 38

39. 2011 11
4
4
Drama Overload
Social Guide: inevitable!
39

40. How do we value
the opportunity?
40

41. business model?
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42. 42

43. 2011 (est.)
TV: 2500
:4 5400
: 5100
43

44. TV
+
TV
44

45. ʻ ʼ
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46. www.TValive.tv
46

47. ?
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48. TV
+
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49. 49

50. 50

51. 51

52. ON
+
OFF
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53. 53

54. !
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