0
The Social Ecosystem for Musician                                1
2
: 2011   6   3
tnm4
/        :            21bloter.net       :    5
1   : music entertainment network2   : social entertainment network              6
7
Social Data =     ALIVE RANK     Data-Mining Set:facebook, twitter & YouTube             8
www.muzrang.com   Music Video Sharing Platform             based on   Realtime Social Musician Chartnew K-Pop Base for the...
10
www.TValive.tv   realtime Social Guidefor TV Dramas & TV Shows  based on ALIVE RANK           11
www.muzstage.comLive Streaming Service:  Social Broadcasting      new paradigmfor the Social Experience            12
muzstage           Webcam                             Video              social stage                         /           ...
facebook app series           muz YouTube (            )http://www.facebook.com/apps/application.php?          api_key=248...
ALIVE RANK15
musical behavior                   buying               recommendationvisible           sharing                  listening...
data w.r.t musical behaviorvisible behavior                           invisible                           behavior        ...
ALIVE RANKSocial Media Behavior Analytics               18
3 musical behavior   Active Sharing   Passive Sharing Veiled Consumption          19
Active Sharing  One-Click-Gesture such as “Like”Recommendation via email, post, tweet       Buying with tweet/Like        ...
Passive Sharing     Buying    Listening    Watching        21
Veiled ConsumptionMessage-Reach & -Range   Indirect Listening   Indirect Watching           22
A-Matrix               20 Parameters      P-Matrix               8 Parameters      V-Matrix               2 ParametersDamp...
ALIVE RANK                            =AL(t) = vt ⋅ log ∏ ⎡ dt −1 A ⎤ ⋅ ⎡ dt −1Pt ⎤ ⋅ ⎡ dt −1Vt ⎤                   ⎣     ...
25
The Music-Market is moving!
27
2010년 미국 스트리밍 사업자  without Pandora & YouTube> 무료 스트리밍 사업자 성장 (초록색)> VEVO (Sony, Universal, EMI): 전통 음반/음원기획사 스트리밍 시장 진출
2010년 미국 스트리밍 사업자                with Pandora & YouTube> 새로운 강자: YouTube (music)   > 전체 스트리밍 시장의 약 31% (전년대비 94% 성장)   > Y...
New Big Players
TValive.tv31
The TV-Market is moving!           32
33
Eric Schmidt (Google Chairman),“TV is getting more social    and more mobile.”                34
Nielsen, Yahoo (2011   1   )“                     86%           TV                                   ”                35
36
YouGov (2011    10   ),    Social TV Trends Report 2011“     TV          75%    Second Screen   ”                 37
38
2011         114                      4        Drama Overload    Social Guide: inevitable!                39
How do we valuethe opportunity?       40
business model?       41
42
2011        (est.)  TV: 2500   :4       5400   : 5100       43
TV +TV     44
ʻ        ʼ    45
www.TValive.tv      46
?47
TV + 48
49
50
51
ON +OFF 52
53
!54
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'소셜음악' 뮤즈어라이브 회사 소개

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소셜음악차트 'muzrang' 1단계 서비스를 내놓은 muzalive의 회사 소개서입니다.

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Transcript of "'소셜음악' 뮤즈어라이브 회사 소개"

  1. 1. The Social Ecosystem for Musician 1
  2. 2. 2
  3. 3. : 2011 6 3
  4. 4. tnm4
  5. 5. / : 21bloter.net : 5
  6. 6. 1 : music entertainment network2 : social entertainment network 6
  7. 7. 7
  8. 8. Social Data = ALIVE RANK Data-Mining Set:facebook, twitter & YouTube 8
  9. 9. www.muzrang.com Music Video Sharing Platform based on Realtime Social Musician Chartnew K-Pop Base for the global market 9
  10. 10. 10
  11. 11. www.TValive.tv realtime Social Guidefor TV Dramas & TV Shows based on ALIVE RANK 11
  12. 12. www.muzstage.comLive Streaming Service: Social Broadcasting new paradigmfor the Social Experience 12
  13. 13. muzstage Webcam Video social stage / 13
  14. 14. facebook app series muz YouTube ( )http://www.facebook.com/apps/application.php? api_key=248795675138652 1000 muz Vimeo ( )http://www.facebook.com/apps/application.php? api_key=156719807739153 400 14
  15. 15. ALIVE RANK15
  16. 16. musical behavior buying recommendationvisible sharing listening direct/indirect watchinginvisible singing dancing 16
  17. 17. data w.r.t musical behaviorvisible behavior invisible behavior Black Box Web Evolution BIG DATA 17
  18. 18. ALIVE RANKSocial Media Behavior Analytics 18
  19. 19. 3 musical behavior Active Sharing Passive Sharing Veiled Consumption 19
  20. 20. Active Sharing One-Click-Gesture such as “Like”Recommendation via email, post, tweet Buying with tweet/Like 20
  21. 21. Passive Sharing Buying Listening Watching 21
  22. 22. Veiled ConsumptionMessage-Reach & -Range Indirect Listening Indirect Watching 22
  23. 23. A-Matrix 20 Parameters P-Matrix 8 Parameters V-Matrix 2 ParametersDamping-Coefficients 11 Parameters 23
  24. 24. ALIVE RANK =AL(t) = vt ⋅ log ∏ ⎡ dt −1 A ⎤ ⋅ ⎡ dt −1Pt ⎤ ⋅ ⎡ dt −1Vt ⎤ ⎣ ⎦ ⎣ α t β ⎦ ⎣ γ ⎦ dt−1 := damping factor vt := velocity coefficients 24
  25. 25. 25
  26. 26. The Music-Market is moving!
  27. 27. 27
  28. 28. 2010년 미국 스트리밍 사업자 without Pandora & YouTube> 무료 스트리밍 사업자 성장 (초록색)> VEVO (Sony, Universal, EMI): 전통 음반/음원기획사 스트리밍 시장 진출
  29. 29. 2010년 미국 스트리밍 사업자 with Pandora & YouTube> 새로운 강자: YouTube (music) > 전체 스트리밍 시장의 약 31% (전년대비 94% 성장) > YouTube 전체 트래픽 중 music 비율: 약 47%> myspace의 몰락
  30. 30. New Big Players
  31. 31. TValive.tv31
  32. 32. The TV-Market is moving! 32
  33. 33. 33
  34. 34. Eric Schmidt (Google Chairman),“TV is getting more social and more mobile.” 34
  35. 35. Nielsen, Yahoo (2011 1 )“ 86% TV ” 35
  36. 36. 36
  37. 37. YouGov (2011 10 ), Social TV Trends Report 2011“ TV 75% Second Screen ” 37
  38. 38. 38
  39. 39. 2011 114 4 Drama Overload Social Guide: inevitable! 39
  40. 40. How do we valuethe opportunity? 40
  41. 41. business model? 41
  42. 42. 42
  43. 43. 2011 (est.) TV: 2500 :4 5400 : 5100 43
  44. 44. TV +TV 44
  45. 45. ʻ ʼ 45
  46. 46. www.TValive.tv 46
  47. 47. ?47
  48. 48. TV + 48
  49. 49. 49
  50. 50. 50
  51. 51. 51
  52. 52. ON +OFF 52
  53. 53. 53
  54. 54. !54
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