'소셜음악' 뮤즈어라이브 회사 소개
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'소셜음악' 뮤즈어라이브 회사 소개

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소셜음악차트 'muzrang' 1단계 서비스를 내놓은 muzalive의 회사 소개서입니다.

소셜음악차트 'muzrang' 1단계 서비스를 내놓은 muzalive의 회사 소개서입니다.

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'소셜음악' 뮤즈어라이브 회사 소개 '소셜음악' 뮤즈어라이브 회사 소개 Presentation Transcript

  • The Social Ecosystem for Musician 1
  • 2
  • : 2011 6 3
  • tnm4
  • / : 21bloter.net : 5
  • 1 : music entertainment network2 : social entertainment network 6
  • 7
  • Social Data = ALIVE RANK Data-Mining Set:facebook, twitter & YouTube 8
  • www.muzrang.com Music Video Sharing Platform based on Realtime Social Musician Chartnew K-Pop Base for the global market 9
  • 10
  • www.TValive.tv realtime Social Guidefor TV Dramas & TV Shows based on ALIVE RANK 11
  • www.muzstage.comLive Streaming Service: Social Broadcasting new paradigmfor the Social Experience 12
  • muzstage Webcam Video social stage / 13
  • facebook app series muz YouTube ( )http://www.facebook.com/apps/application.php? api_key=248795675138652 1000 muz Vimeo ( )http://www.facebook.com/apps/application.php? api_key=156719807739153 400 14
  • ALIVE RANK15
  • musical behavior buying recommendationvisible sharing listening direct/indirect watchinginvisible singing dancing 16
  • data w.r.t musical behaviorvisible behavior invisible behavior Black Box Web Evolution BIG DATA 17
  • ALIVE RANKSocial Media Behavior Analytics 18
  • 3 musical behavior Active Sharing Passive Sharing Veiled Consumption 19
  • Active Sharing One-Click-Gesture such as “Like”Recommendation via email, post, tweet Buying with tweet/Like 20
  • Passive Sharing Buying Listening Watching 21
  • Veiled ConsumptionMessage-Reach & -Range Indirect Listening Indirect Watching 22
  • A-Matrix 20 Parameters P-Matrix 8 Parameters V-Matrix 2 ParametersDamping-Coefficients 11 Parameters 23
  • ALIVE RANK =AL(t) = vt ⋅ log ∏ ⎡ dt −1 A ⎤ ⋅ ⎡ dt −1Pt ⎤ ⋅ ⎡ dt −1Vt ⎤ ⎣ ⎦ ⎣ α t β ⎦ ⎣ γ ⎦ dt−1 := damping factor vt := velocity coefficients 24
  • 25
  • The Music-Market is moving!
  • 27
  • 2010년 미국 스트리밍 사업자 without Pandora & YouTube> 무료 스트리밍 사업자 성장 (초록색)> VEVO (Sony, Universal, EMI): 전통 음반/음원기획사 스트리밍 시장 진출
  • 2010년 미국 스트리밍 사업자 with Pandora & YouTube> 새로운 강자: YouTube (music) > 전체 스트리밍 시장의 약 31% (전년대비 94% 성장) > YouTube 전체 트래픽 중 music 비율: 약 47%> myspace의 몰락
  • New Big Players
  • TValive.tv31
  • The TV-Market is moving! 32
  • 33
  • Eric Schmidt (Google Chairman),“TV is getting more social and more mobile.” 34
  • Nielsen, Yahoo (2011 1 )“ 86% TV ” 35
  • 36
  • YouGov (2011 10 ), Social TV Trends Report 2011“ TV 75% Second Screen ” 37
  • 38
  • 2011 114 4 Drama Overload Social Guide: inevitable! 39
  • How do we valuethe opportunity? 40
  • business model? 41
  • 42
  • 2011 (est.) TV: 2500 :4 5400 : 5100 43
  • TV +TV 44
  • ʻ ʼ 45
  • www.TValive.tv 46
  • ?47
  • TV + 48
  • 49
  • 50
  • 51
  • ON +OFF 52
  • 53
  • !54