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Global Online Luxury Goods Market: Trends and 
Opportunities (2014-2019) 
November 2014
Global Online Luxury Goods Market 
Scope of the Report 
The report “Global Online Luxury Goods Market: Trends and Opportunities (2014-2019)” analyzes the 
online luxury goods market, its development, market segments and penetration of the online channel 
in the sales of luxury goods. The mature markets of America and Europe along with emerging 
markets of China, Japan are discussed in the report. The major trends, drivers facilitating growth of 
the online luxury goods market as well as the issues being faced by the industry are presented in 
this report. The three major players in the online luxury goods industry - YOOX, ASOS and Zalando 
are profiled and their key financials and strategies for growth analyzed in the report. 
Country Coverage 
 Americas 
 Europe 
 China 
 India 
 Japan 
Company Coverage 
 YOOX Group 
 ASOS Plc Holdings 
 Zalando
Executive Summary 
The e-commerce channel in luxury goods sector is gaining importance and has recorded 
consistent growth over the past few years. With technological innovations, more luxury 
shopping websites are emerging that is allowing luxury fashion brands to reach more customers 
through online platforms. Factors contributing to the growth of online luxury goods sector 
include wider selection of products offered on the web, growing perception of web as a safe 
place to make purchases and the search for convenience. 
While online luxury spending accounts for a small percentage of total luxury spending, the trend 
towards an increase in the number of internet users and people completing orders online 
together with the higher average annual expenditure per user will boost market growth in 
future years. In addition, the shift towards emerging markets becoming big spenders on luxury 
is assumed to have great impact on online luxury goods sector. 
A growing number of fashion, design and luxury companies are considering it as a platform for 
brand building. Furthermore, the possibilities of social networking platforms like Facebook allow 
for more personalized and individualized communication with consumers. By category, 
accessories constitute the largest portion of luxury goods that are sold online followed by 
apparel, beauty products and hard luxury. YOOX, Zalando, ASOS, Blue Nile, Amazon are main 
players operating in online luxury goods sector.
Global Online Luxury Goods Market: An Overview 
The online retail channel for the sales of luxury goods has been recording a notable growth, 
chiefly with the rising dominance of the Internet as a one stop-shop solution for the buyers. In 
2013, the online revenues of the global luxury goods segment reached US$.... billion or 
EUR….billion, which was around ….% higher than US$.... billion or EUR….. billion in 2012. 
Global Online Luxury Goods Market in US$ 
Billion, 2004-2013 
Share Online Luxury Goods Market by Category 
in %, 2013 
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
Accessories 
Apparel 
Beauty 
Hard Luxury 
Others 
• By category, accessories constitute the largest portion of luxury goods that are sold online i.e 
….%. Apparel is the second largest segment with a share of around ….% in 2013 followed by 
beauty products and hard luxury goods at ….% and ….% respectively.
Regional Analysis – Online Luxury Goods 
The overall personal luxury goods market in American region increased from US$... billion in 2011 
to US$.... billion in 2013. The market is projected to grow further by ..%-…% over the coming 
years. The US is the largest market within this region with a market size of US$... billion in 2013. 
Americas – Online Luxury Goods Market Size in 
US$ Billion, 2011-2013 
Europe– Online Luxury Goods Market Size in 
US$ Billion, 2011-2013 
2011 2012 2013 2011 2012 2013 
• Europe is the core market for luxury goods and accounts for …% of the global luxury goods 
sales as of 2013. The rising number of tourists visiting Europe is a key factor to drive the 
regional luxury market. During 2013, Europe recorded US$.... billion worth of luxury sales.
Table of Contents 
1. Executive Summary 
2. Global Luxury Goods Market: An Analysis 
2.1 Overview of Luxury Goods 
2.2 Market Size – Global Luxury Goods 
2.3 Segmentation by Category 
2.4 Region-Wise Segmentation 
3. Global Online Luxury Goods Market 
3.1 Market Size 
3.2 Online Penetration of Luxury Goods 
3.3 Sales by Geography 
3.4 Sales by Category 
3.5 Porter Analysis 
4. Regional Analysis: Online Luxury Goods Market 
4.1 Americas 
4.2 Europe 
4.3 Asia 
4.3.1 China 
4.3.2 Japan 
4.3.3 India 
5. Market Dynamics: Global Online Luxury Goods 
Market 
5.1 Growth Drivers 
5.1.1 Increasing Number of High Net Worth Individuals 
(HNIs) 
5.1.2 Rising Usage of Smartphones and Tablets 
5.1.3 Global Economic Growth 
5.2 Market trends 
5.2.1 Social Media Marketing 
5.2.2 Industry Consolidation 
5.2.3 Dynamic Gender Preferences 
5.3 Key Issues 
5.3.1 Counterfeiting Of Luxury Goods 
5.3.2 Lack of Technology and Logistical Infrastructure 
5.3.3 Hesitant Shoppers 
5.3.4 Problematic Home Deliveries
Table of Contents 
6. Competitive Landscape 
7. Company Profiles 
7.1 YOOX Group 
7.1.1 Business Description 
7.1.2 Financial Overview 
7.1.3 Business Strategies 
7.2 ASOS PLC Holdings 
7.2.1 Business Description 
7.2.2 Financial Overview 
7.2.3 Business Strategies 
7.3 Zalando GmbH 
7.3.1 Business Description 
7.3.2 Financial Overview 
7.3.3 Business Strategies 
8. About Us
List of Charts 
Table 1: Difference Between Regular and Luxury Goods 
Table 2: Types of Luxury Segment 
Table 3: Classification of Luxury Goods Industry 
Figure 1: Global Luxury Goods Market Size in US$ Billion, 2007-2013 
Figure 2: Global Luxury Good Market: Retail vs. Wholesale in %, 2013 
Figure 3: Global Luxury Market Breakdown by Segment in %, 2013 
Figure 4: Global Luxury Good Market Segmentation by Region in %, 2013 
Figure 5: Online Luxury Goods Sales as % Total Luxury Sales, 2013 
Figure 6: Global Online Luxury Goods Market in US$ Billion, 2004-2013 
Figure 7: Forecast - Global Online Luxury Goods Market in US$ Billion, 2014-2019 
Figure 8: Online Penetration Rates of Luxury Goods Market in %, 2007-2013 
Figure 9: Geographical Segmentation of Online Luxury Goods Market in %, 2013 
Figure 10: Share Online Luxury Goods Market by Category in %, 2013 
Figure 11: Porter Analysis of Online Luxury Goods Industry 
Figure 12: Americas – Personal Luxury Goods Market Size in US$ Billion, 2011- 2013 
Figure 13: Americas – Online Luxury Goods Market Size in US$ Billion, 2011-2013 
Figure 14: North America – Online Fashion Sales Growth Rates in %, 2010-2013 
Figure 15: Europe – Personal Luxury Goods Market Size in US$ Billion, 2011-2013 
Figure 16: Europe– Online Luxury Goods Market Size in US$ Billion, 2011-2013 
Figure 17: Western Europe – Online Fashion Sales Growth Rates in %, 2010-2013 
Figure 18: China Luxury Goods Market Size in US$ Billion, 2011-2013
List of Charts 
Figure 19: China- Online Purchase of Luxury Goods in US$ Billion, 2011-2013 
Figure 20: China – Online Fashion Sales Growth Rates in %, 2010-2013 
Figure 21: Japan Luxury Goods Market Size in US$ Billion, 2011-2013 
Figure 22: Japan – Online Fashion Sales Growth Rates in %, 2010-2013 
Figure 23: India Online Retail Market Size, (In US$ Billion), 2009-2013 
Figure 24: India - Distribution of Purchase across Categories, 2013 
Figure 25: Growth of HNIs’ Population in Million, 2008-2013 
Figure 26: Smartphones Penetration (Base: Total Population) in %, 2011-2013 
Figure 27: Online Buyers as % of Internet Users by Country, 2013 
Figure 28: Growth of World GDP in %, 2007-2016F 
Table 4: Number of Likes of Online Luxury Goods Companies in Social Media, 2014 
Table 5: Recent M&As in Luxury and Fashion E-Tailing Industry 
Table 6: Competitive Landscape of Online Luxury Goods Companies 
Figure 29: YOOX Group –Revenues Breakup by Segments in %, 2013 
Table 7: YOOX Group- Key Indicators, 2012-2013 
Figure 30: YOOX Group – Geographical Segmentation in %, 2013 
Figure 31: YOOX Group – Net Revenues in US$ Million, 2009-2013 
Figure 32: ASOS Pls Holdings – Group Revenue in US$ Million, 2010-2014 
Table: Zalando – Key Performance Indicators, 2011-2013 
Figure 33: Zalando – Net Revenue in US$ Million, 2010-2013
Title: Global Online Luxury Goods Market: Trends & Opportunities (2014-2019) 
Published: November 2014 
Pages: 60 
Price: US$ 800 (Single-User License) 
: US$ 1600 (Corporate License) 
For placing an order of the Report, please press the following link: 
http://www.daedal-research.com/global-online-luxury-goods-market-trends-and-opportunities-2014-2019 
For more details please contact Mr. Rajeev Kumar: 
Tel: +91-120-4553017 (9.30 am - 6.30 pm) IST 
Mobile: +91-8743975789 (24 X7) 
Enquiries: info@daedal-research.com 
Daedal Research 
Daedal Research is a research and consulting firm specialized in providing research reports and 
customized business research and analysis. The research firm offers a blend of the best strategic 
consulting and market research solutions, which promise data rich, cost effective, and highly 
insightful analysis to help its clients with perfect answers to their important business queries.

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Global Online Luxury Goods Market: Trends and Opportunities (2014-2019) - New Report by Daedal Research

  • 1. Global Online Luxury Goods Market: Trends and Opportunities (2014-2019) November 2014
  • 2. Global Online Luxury Goods Market Scope of the Report The report “Global Online Luxury Goods Market: Trends and Opportunities (2014-2019)” analyzes the online luxury goods market, its development, market segments and penetration of the online channel in the sales of luxury goods. The mature markets of America and Europe along with emerging markets of China, Japan are discussed in the report. The major trends, drivers facilitating growth of the online luxury goods market as well as the issues being faced by the industry are presented in this report. The three major players in the online luxury goods industry - YOOX, ASOS and Zalando are profiled and their key financials and strategies for growth analyzed in the report. Country Coverage  Americas  Europe  China  India  Japan Company Coverage  YOOX Group  ASOS Plc Holdings  Zalando
  • 3. Executive Summary The e-commerce channel in luxury goods sector is gaining importance and has recorded consistent growth over the past few years. With technological innovations, more luxury shopping websites are emerging that is allowing luxury fashion brands to reach more customers through online platforms. Factors contributing to the growth of online luxury goods sector include wider selection of products offered on the web, growing perception of web as a safe place to make purchases and the search for convenience. While online luxury spending accounts for a small percentage of total luxury spending, the trend towards an increase in the number of internet users and people completing orders online together with the higher average annual expenditure per user will boost market growth in future years. In addition, the shift towards emerging markets becoming big spenders on luxury is assumed to have great impact on online luxury goods sector. A growing number of fashion, design and luxury companies are considering it as a platform for brand building. Furthermore, the possibilities of social networking platforms like Facebook allow for more personalized and individualized communication with consumers. By category, accessories constitute the largest portion of luxury goods that are sold online followed by apparel, beauty products and hard luxury. YOOX, Zalando, ASOS, Blue Nile, Amazon are main players operating in online luxury goods sector.
  • 4. Global Online Luxury Goods Market: An Overview The online retail channel for the sales of luxury goods has been recording a notable growth, chiefly with the rising dominance of the Internet as a one stop-shop solution for the buyers. In 2013, the online revenues of the global luxury goods segment reached US$.... billion or EUR….billion, which was around ….% higher than US$.... billion or EUR….. billion in 2012. Global Online Luxury Goods Market in US$ Billion, 2004-2013 Share Online Luxury Goods Market by Category in %, 2013 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Accessories Apparel Beauty Hard Luxury Others • By category, accessories constitute the largest portion of luxury goods that are sold online i.e ….%. Apparel is the second largest segment with a share of around ….% in 2013 followed by beauty products and hard luxury goods at ….% and ….% respectively.
  • 5. Regional Analysis – Online Luxury Goods The overall personal luxury goods market in American region increased from US$... billion in 2011 to US$.... billion in 2013. The market is projected to grow further by ..%-…% over the coming years. The US is the largest market within this region with a market size of US$... billion in 2013. Americas – Online Luxury Goods Market Size in US$ Billion, 2011-2013 Europe– Online Luxury Goods Market Size in US$ Billion, 2011-2013 2011 2012 2013 2011 2012 2013 • Europe is the core market for luxury goods and accounts for …% of the global luxury goods sales as of 2013. The rising number of tourists visiting Europe is a key factor to drive the regional luxury market. During 2013, Europe recorded US$.... billion worth of luxury sales.
  • 6. Table of Contents 1. Executive Summary 2. Global Luxury Goods Market: An Analysis 2.1 Overview of Luxury Goods 2.2 Market Size – Global Luxury Goods 2.3 Segmentation by Category 2.4 Region-Wise Segmentation 3. Global Online Luxury Goods Market 3.1 Market Size 3.2 Online Penetration of Luxury Goods 3.3 Sales by Geography 3.4 Sales by Category 3.5 Porter Analysis 4. Regional Analysis: Online Luxury Goods Market 4.1 Americas 4.2 Europe 4.3 Asia 4.3.1 China 4.3.2 Japan 4.3.3 India 5. Market Dynamics: Global Online Luxury Goods Market 5.1 Growth Drivers 5.1.1 Increasing Number of High Net Worth Individuals (HNIs) 5.1.2 Rising Usage of Smartphones and Tablets 5.1.3 Global Economic Growth 5.2 Market trends 5.2.1 Social Media Marketing 5.2.2 Industry Consolidation 5.2.3 Dynamic Gender Preferences 5.3 Key Issues 5.3.1 Counterfeiting Of Luxury Goods 5.3.2 Lack of Technology and Logistical Infrastructure 5.3.3 Hesitant Shoppers 5.3.4 Problematic Home Deliveries
  • 7. Table of Contents 6. Competitive Landscape 7. Company Profiles 7.1 YOOX Group 7.1.1 Business Description 7.1.2 Financial Overview 7.1.3 Business Strategies 7.2 ASOS PLC Holdings 7.2.1 Business Description 7.2.2 Financial Overview 7.2.3 Business Strategies 7.3 Zalando GmbH 7.3.1 Business Description 7.3.2 Financial Overview 7.3.3 Business Strategies 8. About Us
  • 8. List of Charts Table 1: Difference Between Regular and Luxury Goods Table 2: Types of Luxury Segment Table 3: Classification of Luxury Goods Industry Figure 1: Global Luxury Goods Market Size in US$ Billion, 2007-2013 Figure 2: Global Luxury Good Market: Retail vs. Wholesale in %, 2013 Figure 3: Global Luxury Market Breakdown by Segment in %, 2013 Figure 4: Global Luxury Good Market Segmentation by Region in %, 2013 Figure 5: Online Luxury Goods Sales as % Total Luxury Sales, 2013 Figure 6: Global Online Luxury Goods Market in US$ Billion, 2004-2013 Figure 7: Forecast - Global Online Luxury Goods Market in US$ Billion, 2014-2019 Figure 8: Online Penetration Rates of Luxury Goods Market in %, 2007-2013 Figure 9: Geographical Segmentation of Online Luxury Goods Market in %, 2013 Figure 10: Share Online Luxury Goods Market by Category in %, 2013 Figure 11: Porter Analysis of Online Luxury Goods Industry Figure 12: Americas – Personal Luxury Goods Market Size in US$ Billion, 2011- 2013 Figure 13: Americas – Online Luxury Goods Market Size in US$ Billion, 2011-2013 Figure 14: North America – Online Fashion Sales Growth Rates in %, 2010-2013 Figure 15: Europe – Personal Luxury Goods Market Size in US$ Billion, 2011-2013 Figure 16: Europe– Online Luxury Goods Market Size in US$ Billion, 2011-2013 Figure 17: Western Europe – Online Fashion Sales Growth Rates in %, 2010-2013 Figure 18: China Luxury Goods Market Size in US$ Billion, 2011-2013
  • 9. List of Charts Figure 19: China- Online Purchase of Luxury Goods in US$ Billion, 2011-2013 Figure 20: China – Online Fashion Sales Growth Rates in %, 2010-2013 Figure 21: Japan Luxury Goods Market Size in US$ Billion, 2011-2013 Figure 22: Japan – Online Fashion Sales Growth Rates in %, 2010-2013 Figure 23: India Online Retail Market Size, (In US$ Billion), 2009-2013 Figure 24: India - Distribution of Purchase across Categories, 2013 Figure 25: Growth of HNIs’ Population in Million, 2008-2013 Figure 26: Smartphones Penetration (Base: Total Population) in %, 2011-2013 Figure 27: Online Buyers as % of Internet Users by Country, 2013 Figure 28: Growth of World GDP in %, 2007-2016F Table 4: Number of Likes of Online Luxury Goods Companies in Social Media, 2014 Table 5: Recent M&As in Luxury and Fashion E-Tailing Industry Table 6: Competitive Landscape of Online Luxury Goods Companies Figure 29: YOOX Group –Revenues Breakup by Segments in %, 2013 Table 7: YOOX Group- Key Indicators, 2012-2013 Figure 30: YOOX Group – Geographical Segmentation in %, 2013 Figure 31: YOOX Group – Net Revenues in US$ Million, 2009-2013 Figure 32: ASOS Pls Holdings – Group Revenue in US$ Million, 2010-2014 Table: Zalando – Key Performance Indicators, 2011-2013 Figure 33: Zalando – Net Revenue in US$ Million, 2010-2013
  • 10. Title: Global Online Luxury Goods Market: Trends & Opportunities (2014-2019) Published: November 2014 Pages: 60 Price: US$ 800 (Single-User License) : US$ 1600 (Corporate License) For placing an order of the Report, please press the following link: http://www.daedal-research.com/global-online-luxury-goods-market-trends-and-opportunities-2014-2019 For more details please contact Mr. Rajeev Kumar: Tel: +91-120-4553017 (9.30 am - 6.30 pm) IST Mobile: +91-8743975789 (24 X7) Enquiries: info@daedal-research.com Daedal Research Daedal Research is a research and consulting firm specialized in providing research reports and customized business research and analysis. The research firm offers a blend of the best strategic consulting and market research solutions, which promise data rich, cost effective, and highly insightful analysis to help its clients with perfect answers to their important business queries.