How can social media help you to stand out from the crowd?
Discover how you build on your strengths, values and passions to build positive digital footprints towards your personal brand that opens you up opportunities to new careers, clients, business partners and experiences.
A presentation from the Get The Edge Conference by VietnamWorks on 25th Nov, 2015.
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Why should you care
Awareness of you
Showcase your strengths
Make a difference
Build trust
Credibility
Influence
Publicity
Career Development
Engagement Internal & External
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1. Choose an expertise
Photography
Beautiful and effective
photogaphy for advertising
and editorial
Wildlife photography in Africa
Wedding photography
specialising in destination
weddings
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Consistency
Keeping a consistent profile helps others find you easily, and it helps
cement a picture of you in the minds of others.
The fewer variations you have, the easier it is to be memorable.
Imagery Tone of voice Design/imagery
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Finding connections
1.Start with immediate colleagues / friends
2.Past colleagues / friends
3.Widen your connections
Personalise your invitation to connect with a message
Once connected to someone, look at their connections
for additional outreach
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Join Groups, Follow people
1.Related to your personal brand (strengths, values,
passions)
2.Brands, People, Companies, Community forums
3.Sign up to receive updates (Pulse)
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Top 8 tips!
1.Follow up with new connections you make promptly, stay in touch,
and always follow-through on your promises.
2.Connect the people in your network to each other.
3.Surround yourself with top-notch people.
4.Study the network of successful friends and leaders in your niche
and follow their lead.
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5. Find mentors. Do as they do.
6.Give as much as you can.
7.Ask a lot of questions and listen.
8.Make yourself available to your peers and organizations.
Because if a brand doesn’t talk to their customers, a competitor will
People are always talking about a brand – it’s better to be part of the conversation than to be unaware
A brand’s greatest asset is their reputation. Brands should protect and nurture it
We have the tools now to listen to customers and understand what they want