Most of us know hummingbirds are New World birds, they are small and make humming sounds as they rapidly beat their wings. But did you know about Google Hummingbird? How does Google’s Hummingbird differ from the Hummingbirds we know? Take a look at this presentation to learn about Google’s Hummingbird algorithm and its impact on content creators of websites.

1. June 6, 2014
Google Hummingbird:
What do you know?
Vincci Kwong
Indiana University South Bend
2014 Librarians’ Day
#iulibday

2. How Google search works?
June 6, 20142014 Librarian's Day
Crawling
Indexing
Algorithms
Ranking
Results
• Spelling
• Synonyms
• Autocomplete
•Search Methods
•Query understanding
•Google Instant
Source: http://www.google.com/insidesearch/howsearchworks/thestory/

3. Google’s algorithm
June 6, 20142014 Librarian's Day
PageRank
• Google’s 1st
algorithm
Panda
• Feb. 2012
Penguin
• Apr. 2012
Hummingbird
• Sept. 2013

4. June 6, 20142014 Librarian's Day

5. Knowledge graph
• http://youtu.be/mg91_trV4hY
June 6, 20142014 Librarian's Day

6. Google Hummingbird
1. Targeted at answering informational
search queries more efficiently
2. Focus on intent of search query, not
keywords used in search query
3. Long-tail keywords
4. High quality, original, creative, dynamic
content
5. Better results for voice/conversation
searches
June 6, 20142014 Librarian's Day

7. What does Hummingbird help?
June 6, 20142014 Librarian's Day
• Conversational search!

8. Information Card
June 6, 20142014 Librarian's Day

9. Before & after
Search phrase examples
1. “acid reflux prescription”
2. “pay your bills through citizens bank and
trust bank”
3. “pizza hut calories per slice”
June 6, 20142014 Librarian's Day

10. Equip your site for Hummingbird
1.Content
• High quality
• Original
• Write for your intended
audience/reader
• Link content to Google Authorship
June 6, 20142014 Librarian's Day

11. Google Authorship
June 6, 20142014 Librarian's Day

12. Why Google authorship?
• As an author:
 see analytics for your content in search
Distinguish and validate your content in search
results
Get more followers on Google+
Help readers discover your other content on the
web
• As for the web:
• Help users find high quality content on the web
• Empower users to engage with content author
through Google+
June 6, 20142014 Librarian's Day

13. Equip your site for Hummingbird
2. Links
• Link to relevant sites only
• Avoid paid links, spam links or link-
building schemes
• Link to other Google products
• YouTube, Google News, Google Maps,
Google docs etc.
June 6, 20142014 Librarian's Day

14. Equip your site for Hummingbird
3. Keywords
• Provide a few keywords, don’t over
kill it
• Use synonyms or related words
June 6, 20142014 Librarian's Day

15. Other handy tips
i. Review search log/data
June 6, 20142014 Librarian's Day

16. ii. Checkout Google Suggest
June 6, 20142014 Librarian's Day
Other handy tips

17. iii. Up keep content at your site
• Create and maintain an inventory of
webpages
 Webpage title
 Folder the webpage belongs to
 Name of content contributor
 Date last modified
 Date last reviewed
June 6, 20142014 Librarian's Day
Other handy tips

18. iv. Identify and combat comment spam
June 6, 20142014 Librarian's Day
Other handy tips

19. v. Think like a Hummingbird!
June 6, 20142014 Librarian's Day
Other handy tips

20. Hummingbird funnel
June 6, 20142014 Librarian's Day
Browsing
Exploring
Writing
•How do I find sources for my research
paper?
•How do I know whether a source is
reliable and authoritative?
•What are the library hours?
•What is peer-reviewed journal article?
•How many books can I checkout?
•How much does it cost to print an article?
•How to find an appropriate journal database?
•What are the benefits of using library
subscription databases?
•How to get access to full-text articles?
•How long does it take to get a book via
Interlibrary Loan?
•How do I cite in MLA format?
•Where can I get help for proving reading my
paper?
•How do I add running header?
•How do I indent my citation?
•How do I print my paper?

21. Question
• Now that you are
aware of Google
Hummingbird, how do
you see Hummingbird
affecting you in your
work at the library?
June 6, 20142014 Librarian's Day

22. June 6, 20142014 Librarian's Day
Questions?
Feel free to contact me at
• Vincci Kwong
• Email: vkwong@iusb.edu
• Phone: 574-520-4444