0
June 6, 2014
Google Hummingbird:
What do you know?
Vincci Kwong
Indiana University South Bend
2014 Librarians’ Day
#iulibd...
How Google search works?
June 6, 20142014 Librarian's Day
Crawling
Indexing
Algorithms
Ranking
Results
• Spelling
• Synony...
Google’s algorithm
June 6, 20142014 Librarian's Day
PageRank
• Google’s 1st
algorithm
Panda
• Feb. 2012
Penguin
• Apr. 201...
June 6, 20142014 Librarian's Day
Knowledge graph
• http://youtu.be/mg91_trV4hY
June 6, 20142014 Librarian's Day
Google Hummingbird
1. Targeted at answering informational
search queries more efficiently
2. Focus on intent of search que...
What does Hummingbird help?
June 6, 20142014 Librarian's Day
• Conversational search!
Information Card
June 6, 20142014 Librarian's Day
Before & after
Search phrase examples
1. “acid reflux prescription”
2. “pay your bills through citizens bank and
trust ban...
Equip your site for Hummingbird
1.Content
• High quality
• Original
• Write for your intended
audience/reader
• Link conte...
Google Authorship
June 6, 20142014 Librarian's Day
Why Google authorship?
• As an author:
 see analytics for your content in search
Distinguish and validate your content i...
Equip your site for Hummingbird
2. Links
• Link to relevant sites only
• Avoid paid links, spam links or link-
building sc...
Equip your site for Hummingbird
3. Keywords
• Provide a few keywords, don’t over
kill it
• Use synonyms or related words
J...
Other handy tips
i. Review search log/data
June 6, 20142014 Librarian's Day
ii. Checkout Google Suggest
June 6, 20142014 Librarian's Day
Other handy tips
iii. Up keep content at your site
• Create and maintain an inventory of
webpages
 Webpage title
 Folder the webpage belo...
iv. Identify and combat comment spam
June 6, 20142014 Librarian's Day
Other handy tips
v. Think like a Hummingbird!
June 6, 20142014 Librarian's Day
Other handy tips
Hummingbird funnel
June 6, 20142014 Librarian's Day
Browsing
Exploring
Writing
•How do I find sources for my research
pape...
Question
• Now that you are
aware of Google
Hummingbird, how do
you see Hummingbird
affecting you in your
work at the libr...
June 6, 20142014 Librarian's Day
Questions?
Feel free to contact me at
• Vincci Kwong
• Email: vkwong@iusb.edu
• Phone: 57...
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Google Hummingbird: What do you know?

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Most of us know hummingbirds are New World birds, they are small and make humming sounds as they rapidly beat their wings. But did you know about Google Hummingbird? How does Google’s Hummingbird differ from the Hummingbirds we know? Take a look at this presentation to learn about Google’s Hummingbird algorithm and its impact on content creators of websites.

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Transcript of "Google Hummingbird: What do you know?"

  1. 1. June 6, 2014 Google Hummingbird: What do you know? Vincci Kwong Indiana University South Bend 2014 Librarians’ Day #iulibday
  2. 2. How Google search works? June 6, 20142014 Librarian's Day Crawling Indexing Algorithms Ranking Results • Spelling • Synonyms • Autocomplete •Search Methods •Query understanding •Google Instant Source: http://www.google.com/insidesearch/howsearchworks/thestory/
  3. 3. Google’s algorithm June 6, 20142014 Librarian's Day PageRank • Google’s 1st algorithm Panda • Feb. 2012 Penguin • Apr. 2012 Hummingbird • Sept. 2013
  4. 4. June 6, 20142014 Librarian's Day
  5. 5. Knowledge graph • http://youtu.be/mg91_trV4hY June 6, 20142014 Librarian's Day
  6. 6. Google Hummingbird 1. Targeted at answering informational search queries more efficiently 2. Focus on intent of search query, not keywords used in search query 3. Long-tail keywords 4. High quality, original, creative, dynamic content 5. Better results for voice/conversation searches June 6, 20142014 Librarian's Day
  7. 7. What does Hummingbird help? June 6, 20142014 Librarian's Day • Conversational search!
  8. 8. Information Card June 6, 20142014 Librarian's Day
  9. 9. Before & after Search phrase examples 1. “acid reflux prescription” 2. “pay your bills through citizens bank and trust bank” 3. “pizza hut calories per slice” June 6, 20142014 Librarian's Day
  10. 10. Equip your site for Hummingbird 1.Content • High quality • Original • Write for your intended audience/reader • Link content to Google Authorship June 6, 20142014 Librarian's Day
  11. 11. Google Authorship June 6, 20142014 Librarian's Day
  12. 12. Why Google authorship? • As an author:  see analytics for your content in search Distinguish and validate your content in search results Get more followers on Google+ Help readers discover your other content on the web • As for the web: • Help users find high quality content on the web • Empower users to engage with content author through Google+ June 6, 20142014 Librarian's Day
  13. 13. Equip your site for Hummingbird 2. Links • Link to relevant sites only • Avoid paid links, spam links or link- building schemes • Link to other Google products • YouTube, Google News, Google Maps, Google docs etc. June 6, 20142014 Librarian's Day
  14. 14. Equip your site for Hummingbird 3. Keywords • Provide a few keywords, don’t over kill it • Use synonyms or related words June 6, 20142014 Librarian's Day
  15. 15. Other handy tips i. Review search log/data June 6, 20142014 Librarian's Day
  16. 16. ii. Checkout Google Suggest June 6, 20142014 Librarian's Day Other handy tips
  17. 17. iii. Up keep content at your site • Create and maintain an inventory of webpages  Webpage title  Folder the webpage belongs to  Name of content contributor  Date last modified  Date last reviewed June 6, 20142014 Librarian's Day Other handy tips
  18. 18. iv. Identify and combat comment spam June 6, 20142014 Librarian's Day Other handy tips
  19. 19. v. Think like a Hummingbird! June 6, 20142014 Librarian's Day Other handy tips
  20. 20. Hummingbird funnel June 6, 20142014 Librarian's Day Browsing Exploring Writing •How do I find sources for my research paper? •How do I know whether a source is reliable and authoritative? •What are the library hours? •What is peer-reviewed journal article? •How many books can I checkout? •How much does it cost to print an article? •How to find an appropriate journal database? •What are the benefits of using library subscription databases? •How to get access to full-text articles? •How long does it take to get a book via Interlibrary Loan? •How do I cite in MLA format? •Where can I get help for proving reading my paper? •How do I add running header? •How do I indent my citation? •How do I print my paper?
  21. 21. Question • Now that you are aware of Google Hummingbird, how do you see Hummingbird affecting you in your work at the library? June 6, 20142014 Librarian's Day
  22. 22. June 6, 20142014 Librarian's Day Questions? Feel free to contact me at • Vincci Kwong • Email: vkwong@iusb.edu • Phone: 574-520-4444
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