Google Hummingbird: What do you know?
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Google Hummingbird: What do you know?

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Most of us know hummingbirds are New World birds, they are small and make humming sounds as they rapidly beat their wings. But did you know about Google Hummingbird? How does Google’s Hummingbird ...

Most of us know hummingbirds are New World birds, they are small and make humming sounds as they rapidly beat their wings. But did you know about Google Hummingbird? How does Google’s Hummingbird differ from the Hummingbirds we know? Take a look at this presentation to learn about Google’s Hummingbird algorithm and its impact on content creators of websites.

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Google Hummingbird: What do you know? Google Hummingbird: What do you know? Presentation Transcript

  • June 6, 2014 Google Hummingbird: What do you know? Vincci Kwong Indiana University South Bend 2014 Librarians’ Day #iulibday
  • How Google search works? June 6, 20142014 Librarian's Day Crawling Indexing Algorithms Ranking Results • Spelling • Synonyms • Autocomplete •Search Methods •Query understanding •Google Instant Source: http://www.google.com/insidesearch/howsearchworks/thestory/
  • Google’s algorithm June 6, 20142014 Librarian's Day PageRank • Google’s 1st algorithm Panda • Feb. 2012 Penguin • Apr. 2012 Hummingbird • Sept. 2013
  • June 6, 20142014 Librarian's Day
  • Knowledge graph • http://youtu.be/mg91_trV4hY June 6, 20142014 Librarian's Day
  • Google Hummingbird 1. Targeted at answering informational search queries more efficiently 2. Focus on intent of search query, not keywords used in search query 3. Long-tail keywords 4. High quality, original, creative, dynamic content 5. Better results for voice/conversation searches June 6, 20142014 Librarian's Day
  • What does Hummingbird help? June 6, 20142014 Librarian's Day • Conversational search!
  • Information Card June 6, 20142014 Librarian's Day
  • Before & after Search phrase examples 1. “acid reflux prescription” 2. “pay your bills through citizens bank and trust bank” 3. “pizza hut calories per slice” June 6, 20142014 Librarian's Day
  • Equip your site for Hummingbird 1.Content • High quality • Original • Write for your intended audience/reader • Link content to Google Authorship June 6, 20142014 Librarian's Day
  • Google Authorship June 6, 20142014 Librarian's Day
  • Why Google authorship? • As an author:  see analytics for your content in search Distinguish and validate your content in search results Get more followers on Google+ Help readers discover your other content on the web • As for the web: • Help users find high quality content on the web • Empower users to engage with content author through Google+ June 6, 20142014 Librarian's Day
  • Equip your site for Hummingbird 2. Links • Link to relevant sites only • Avoid paid links, spam links or link- building schemes • Link to other Google products • YouTube, Google News, Google Maps, Google docs etc. June 6, 20142014 Librarian's Day
  • Equip your site for Hummingbird 3. Keywords • Provide a few keywords, don’t over kill it • Use synonyms or related words June 6, 20142014 Librarian's Day
  • Other handy tips i. Review search log/data June 6, 20142014 Librarian's Day
  • ii. Checkout Google Suggest June 6, 20142014 Librarian's Day Other handy tips
  • iii. Up keep content at your site • Create and maintain an inventory of webpages  Webpage title  Folder the webpage belongs to  Name of content contributor  Date last modified  Date last reviewed June 6, 20142014 Librarian's Day Other handy tips
  • iv. Identify and combat comment spam June 6, 20142014 Librarian's Day Other handy tips
  • v. Think like a Hummingbird! June 6, 20142014 Librarian's Day Other handy tips
  • Hummingbird funnel June 6, 20142014 Librarian's Day Browsing Exploring Writing •How do I find sources for my research paper? •How do I know whether a source is reliable and authoritative? •What are the library hours? •What is peer-reviewed journal article? •How many books can I checkout? •How much does it cost to print an article? •How to find an appropriate journal database? •What are the benefits of using library subscription databases? •How to get access to full-text articles? •How long does it take to get a book via Interlibrary Loan? •How do I cite in MLA format? •Where can I get help for proving reading my paper? •How do I add running header? •How do I indent my citation? •How do I print my paper?
  • Question • Now that you are aware of Google Hummingbird, how do you see Hummingbird affecting you in your work at the library? June 6, 20142014 Librarian's Day
  • June 6, 20142014 Librarian's Day Questions? Feel free to contact me at • Vincci Kwong • Email: vkwong@iusb.edu • Phone: 574-520-4444