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About Incrementa

About Incrementa



Customer Loyalty Solutions

Customer Loyalty Solutions



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    About Incrementa About Incrementa Presentation Transcript

    • CRMC CALA 2007 Customers Forever May 10, 2007
    • Doug Kershner Sr. V.P and Strategist
    • Introduction
      • The Keys to Success … long-term relationships with
      • an actively engaged and expanding customer base!
      • It’s our business at SHC Direct and Incrementa … to help our clients identify and secure the long-term loyalty and profitability of the customers who contribute most significantly to the well-being of their business.
      • For our clients, this means providing…
      • Technical management and operational services relating to marketing database programs, inclusive of extensive customer segmentation and analysis and campaign management support;
      • • Strategic direction relating to the use of customer data to maintain and
      • build strong customer relationships.
    • What We Do
      • We provide custom solutions that help our
      • clients acquire and keep profitable customers
      • For Retailers
      • Turn Key Customer Relationship Management Programs
      • Decision Support Data Analysis
      • Promotional Campaign Management
      • Seasonal or Holiday Initiatives
      • 529 College Savings Opportunity Based Programs
      • Merchant Branded Credit Card Activation Solutions
      • For Financial Service Institutions
      • Credit Card Usage Based Reward Programs
      • Card Activation / Retention Initiatives
      • Retail Partnership Development
      • Retail Banking Business Development Solutions
    • What We Offer
      • Areas of expertise utilized by our clients include …
      • - Strategic Program / Initiative Planning and Design
      • - Decision Support
      • * Database and Campaign management
      • * Strategic Customer Data Analysis:
      • - Identification, segmentation, modeling
      • * Performance Metrics and Reporting
      • * Customer list development and data appends
      • - Creative Services / Targeted Communications
      • - Ongoing program evaluation and evolution
      • - Initiative related customer service (24 x 7 x 365)
      • - Fulfillment Services
      • We work to client timelines. Our services and expertise may be deployed rapidly.
    • SHC Direct Retail Experience
      • Brief SHC Direct Case Studies
      • The Client:
      • - 630 location retailer of salon formulation of hair care products
      • The Initiative: Style Club
      • - Pilot launch of Style Club (Minneapolis, Dallas, Kansas City) Aug, 2007
      • - National Rollout: October 1, 2007
      • The Customer Relationship Marketing Initiative: Style Club
      • - Replaced punch-card loyalty program with a system based approach to customer
      • relationship marketing which, for the first time, has provided the client with access to
      • vital customer data and the type of analysis that enables insight based investment of
      • marketing dollars .
      • How Is It Working?
      • - On January 24, 2007, Mr. Randy Pearce, Executive Vice President and Regis
      • Corporation CFO, reported to Stockholders …Early signs, in terms of enrollment
      • and what we are learning about our customers … how old they are, what they buy and
      • what they spend with us …are that this initiative is very successful and that based
      • on what are seeing thus far, our senior executive team is considering rolling the concept
      • out to other brands.
      • (Source : Regis Corporation Second Quarter 2007 Results, www.regiscorp.com , presentations)
      Division of Regis Corporation
    • SHC Direct in Action
      • With over 3,700 stores across the United States, Auto Zone is the United States’
      • undisputed leading retailer of all things automotive.
      • It’s AutoZone’s Customer First orientation (as reflected in the expertise they offer, the
      • extensive inventory they carry, their clean, great looking stores, and their commitment
      • to competitive pricing) that got them there. And it’s that same focus - on continuously
      • strengthening the customer bond - that, in mid 2005, led them to determine that it was
      • time to test and evaluate the concept of implementing a formal loyalty program
      • structure.
      • AutoZone selected SHC Direct to assist them… to serve as guide and strategic partner
      • through the varied processes of design, testing, proof of concept, phased
      • implementation, customer segmentation, analysis and program refinement.
      • What’s in it for AutoZone? In a few words …the significantly enhanced learning about
      • the behavior and preferences of customers as individuals that serves as the
      • foundation for strengthening and retaining their loyalty.
    • SHC Direct in Action Ask Office Max how we have served them as their customer commitment resource over the past five years… and they will answer that, as a strategic partner, we have brought a new realm of usefulness and meaning to the customer data they gather at store level. Through the use of advanced segmentation and analysis techniques, SHC Direct provides Office Max with the kind of detailed information about their customers that enables them to prioritize – and personalize – their marketing communications. It’s allowed for the creation of a powerful marketing strategy designed to “lock in” best customers while actively nurturing those with identified best customer potential. Through the program in the U.S. we were introduced to OfficeMax Mexico to examine their needs in customer relationship marketing and loyalty.
    • Contact us today at 877.282.2424 U.S. (52.55) 5280.1284 Mexico An SHC Direct Company