Customer Loyalty Solutions

1. CRMC CALA 2007 Customers Forever May 10, 2007

2. Doug Kershner Sr. V.P and Strategist

9. SHC Direct in Action Ask Office Max how we have served them as their customer commitment resource over the past five years… and they will answer that, as a strategic partner, we have brought a new realm of usefulness and meaning to the customer data they gather at store level. Through the use of advanced segmentation and analysis techniques, SHC Direct provides Office Max with the kind of detailed information about their customers that enables them to prioritize – and personalize – their marketing communications. It’s allowed for the creation of a powerful marketing strategy designed to “lock in” best customers while actively nurturing those with identified best customer potential. Through the program in the U.S. we were introduced to OfficeMax Mexico to examine their needs in customer relationship marketing and loyalty.

10. Contact us today at 877.282.2424 U.S. (52.55) 5280.1284 Mexico An SHC Direct Company