LinkedIn basics for business professionals. Meant to accompany live interaction - will be supported by going an actual LinkedIn account and walking through a live account. This is not meant to be a stand-alone presentation.

1. Linked 101
MRZ Training
WHAT IT IS | WHY YOU SHOULD CARE | HOW TO USE IT

2. About
LinkedIn

3. 20 languages
Over 1/2 of LI members
are mgr/sr level execs
All Fortune 5oo
represented
Launched in
2003 with 4,500
members.
Went public
in 2011
Turned 10
in 2013

4. 300 million users
2 news users/sec
100 million in U.S
2.1 million groups
avg. user - 7 groups
200 convos/min

5. 89.7%
Percentage of LinkedIn
users that find it
moderately-extremely useful
in growing their network and
developing their business.

6. 94%
Percentage of recruiters
that use LinkedIn
to vet candidates

7. Establish your professional brand
Stay in touch with colleagues and friends
Find experts and ideas
Explore opportunities
brand

8. Social Vs.
Professional

9. How to Join

10. www.linkedin.com

11. HELLOMY NAME IS
Your Name
I need a volunteer...

12. Import email contacts to save
time...or "Skip this Step"
You will have to log into your
email to verify your address.
Set up your public profile URL -
use your name.
Importing Contacts &
Your Public Profile

13. Profile Elements
-Industry and location
-Current position (up-to-date)
-Two past positions
-Your education
-Your skills (3)
-Current profile photo
-At least 50 connections
Users with complete profiles
are 40 times more likely to receive
opportunities through LinkedIn.

14. Name, CPA
Headline
Photo
Location
Industry
Bumper Sticker
Remember:
This ain't Facebook or
Twitter.
No selfies or bar pics ;).

15. Name, CPA
Headline
Photo
Location
Industry
Bumper Sticker

16. Let's take
a walk.

17. Summary:
what can you do?
what have you done?
why are you special?

18. Connecting with
people:
Make it personal.

19. Recommendations:
Give and receive
Be genuine and honest
Endorsements: the no-
hassle recommendation
Endorse vs. Recommend

20. How Search Works
keywords
keywords
keywords
keywords
keywords
keywords
keywords

21. How Search Works
All
People
Jobs
Companies
Groups
Universities
Posts
Inbox

22. How to Add Contact Info
Under Bumper Sticker
1. Edit Profile
2. Edit Contact Info
3. Let it know when you're
done editing!

23. How Groups Work
Exchange

24. What populates
your home feed?
Tip:
You like what
someone has to
say?
Control what
you're served -
Follow them!

25. LinkedIn Pulse
News....
Tailored
to You.

26. This might be you.

27. This might be you.

28. This isn't you.

30. Sources
Statistics from LinkedIn Press Center, January 2013
Statistics from:
http://expandedramblings.com/index.php/by-the-
numbers-a-few-important-linkedin-stats/#.U8fo__ldXTo
Images: www.123rf.com