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www.worldfurnitureonline.com 
World 
Furniture 
International Markets Review 
63 – September 2014 – Year 16 
SPECIAL REPORT 
WORKSPACE 
FOCUS ON 
MATERIALS 
LIGHTING 
BEDDING 
INSIDE 
CHINA, EUROPE, UNITED STATES 
GLOBAL MARKET FOR UPHOLSTERY 
STRONG EXPORTER VIETNAM
WORLD FURNITURE - International Market Review 
About Us 
World Furniture – International Market Review is a quarterly 
review of economic information and market analysis. This magazine 
offers contributions on international furniture and furnishing 
markets, demand and supply, retail and consumption, business 
trade country profiles trade, profiles, competitive systems, international events, 
fairs and exhibitions. 
Print issue is mailed to a selected target of 2000 manufacturers and 
suppliers in the world's main producing, exporting and consuming 
countries. World Furniture is also circulated at major international 
sector fairs. 
World Furniture – International Market Review is published by 
CSIL, Centre for Industrial Study, an independent research and 
consulting company specialized in applied economic research, 
EDITORIAL 
PROGRAMME 2015 
World Furniture 
No. 65/March 2015 
World Furniture 
No. 66/June 2015 
evaluation of public investment projects, infrastructure project 
appraisal, support to development programs and policies, market 
analysis and SMEs economics founded in Milan (Italy) in 1980. 
World Furniture 
No. 67/September 2015 
World Furniture 
No. 68/December 2015 
TO SEE MORE CONTENTS VISIT 
www.worldfurnitureonline.ldf it li 
com 
www.csilmilano.com
10 EDITORIAL 
The spark of a shared strategy 
by the Editor 
10 POINT OF VIEW 
Crossroads 
by Aurelio Volpe 
11 COUNTRIES 
Vietnam, second largest furniture 
exporter in Asia 
by Alessandra Tracogna 
SPECIAL REPORT 
WORKSPACE 
13 STUDIES 
The European market for office 
furniture 
by Mauro Spinelli 
15 TRENDS 
Review from NeoCon Chicago 
by John Sacks 
17 R & D 
The Italian Design of Babini Office 
wins ‘Best of Neocon’ 
18 EVENT 
Clerkenwell Design Week 
by Paola Govoni 
FOCUS 
MATERIALS 
20 RESINS 
VONDOM at Vincci Gala Hotel 
21 PROJECTS 
Meta Nouveau, the table in the 
spotlight 
22 FINISH FOILS 
Schattdecor’s new ‘Decor 
Selection’ at IWF Atlanta 
23 FITTINGS 
CookingAGENT makes it fun 
to be tidy 
24 R & D 
Lectra. One day in the future 
by Giovanna Castellina 
26 MARKETS 
Highlights on the global market 
for upholstered furniture 
27 PANELS 
EPF Annual General Meeting 
in Bruges 
by Alessandra Tracogna 
FOCUS 
LIGHTING 
29 STUDIES 
The European market for lighting 
fixtures 
by Jessica Catalano 
31 MARKETS 
U.S. lighting fixtures market 
by Aurelio Volpe 
33 MARKETS 
Booming market for lighting 
fixtures in China 
by Mauro Spinelli 
FOCUS 
BEDDING 
35 STUDIES 
The world mattress industry 
by Sylvia Weichenberger 
37 MARKETS 
2014 U.S. mattress trends: tech 
talk,temperature and fashion fuel 
bedding market 
by Barbara Nelles and Mary Best 
39 FAIRS 
All about sleep at imm cologne 
by Sylvia Weichenbergert 
40 RETAIL 
Where to buy in... 
43 PREVIEW 
SICAM still on the rise 
44 FAIRS CALENDAR 2014 
World 
Furniture 
International Markets Review 
Publisher 
CSIL 
Centre for Industrial Studies 
15, Corso Monforte 
I-20122 Milano 
tel. 0039 02 796630 
fax 0039 02 780703 
www.csilmilano.com 
www.worldfurnitureonline.com 
Editor 
Paola Govoni 
govoni@csilmilano.com 
Collaborators to this issue: 
Mary Best 
Giovanna Castellina 
Jessica Catalano 
Paola Govoni 
Barbara Nelles 
John Sacks 
Mauro Spinelli 
Alessandra Tracogna 
Aurelio Volpe 
Sylvia Weichenberger 
Graphic Design 
backup8 
Printer 
CPZ spa 
Via Landri, 37/39 
I-24060 Costa di Mezzate (Bergamo) 
Annual subscription 2014 
Euro 100 
Frequency 
4 issues/year in 
March - June - September - December 
Subscription Services 
Alessandra Cavada 
cavada@csilmilano.com 
Registrazione nr. 92 del 03.02.1999 
presso il Tribunale di Milano 
Spedizione in abbonamento 
postale 70% - Filiale di Milano 
Copyright CSIL 
All rights reserved. 
No part of this publication may 
be reproduced or transmitted 
in any form without the prior 
consent of the publisher. 
CONTENTS
THE WORLD MATTRESS 
INDUSTRY 
he eleventh edition of the World 
Mattress Industry report has been 
published in June 2014. CSIL’s 
aim since its first edition in 2003, 
T 
is to give an increasingly complete picture 
of the world of mattresses. Therefore the 
updated edition has been reviewed and 
the number of studied countries 
increased from the 30 most important 
mattress industries worldwide to 35. The 
new countries included are: Bulgaria, 
Indonesia, Romania, Thailand and South 
Africa. 
OVERVIEW 
Taking a look on mattress production in 
the 35 countries studied in the report, we 
note that there have been some changes 
over the recent years. Traditionally, the 
United States was the leading country in 
terms of production. Over the last decade 
China started a major expansion and until 
2012 Chinese mattress production con-tinued 
to increase by double-digit growth 
rates. In 2013 growth slowed slightly 
down and was of 7% in CNY. In 2011 
China took over the number one position 
in terms of mattress production among 
the 35 countries studies putting the U.S. 
in second position. Leading mattress 
manufacturing countries also include 
Brazil, Canada, India and Germany. 
Regarding mattress consumption, the 
leading country remains by far the U.S., 
accounting for over one fourth of total 
consumption in the 35 countries consid-ered. 
The U.S. is followed by China, 
which recorded the most impressive 
increase in terms of mattress consump-tion 
over the last decade. Considering 
the huge capacity of the local market, 
apparent mattress consumption is esti-mated 
to continue to increase in 2014. 
China is followed by Brazil, Germany, 
Canada and France. These top 6 mat-tress 
consuming countries account for 
approximately 70% of consumption of the 
top 35 countries included in CSIL’s World 
Mattress Industry report. 
FOCUS 
STUDIES 
BEDDING 
by Sylvia Weichenberger 
CSIL 
INTERNATIONAL TRADE OF MATTRESSES, 60 COUNTRIES 2004-2015, US$ MILLION 
Source: CSIL * forecasts 
DYNAMIC MARKETS 
Over the last decade, the most important 
growth rates have been registered by 
Asian countries, including China and 
Indonesia. It is further interesting to point 
out that also some Central and Eastern 
European countries including Russia, 
Poland and Romania, still comparatively 
small mattress consuming markets, regis-tered 
significant growth rates. They are 
becoming increasingly dynamic local 
markets, not yet ‘mature’ as it is the case 
for Western European markets like 
France and Germany, or North American 
markets like the U.S. and Canada. 
INTERNATIONAL TRADE CONTINUES 
TO GROW 
International trade of mattresses contin-ued 
to increase in 2013 and reached the 
US$ 3.3 billion mark. Forecasts for 2014 
and 2015 also indicate an increasing 
trend. The ratio of exports over produc-tion 
in the mattress segment amounts to 
around 15% (it was 8% in 2000). 
Although growing, this ratio remains low 
compared to the furniture sector. 
In the coming years, CSIL estimates that 
the overall value for mattress trade will 
continue to grow slowly. One of the most 
important engines for mattress growth is 
the opening of the different mattress mar-kets, 
as well as the increasing role of 
emerging markets, not only in terms of 
productive location for mattress plants 
but also in terms of mattress consump-tion. 
Another reason is that until recently mat-tresses 
were manufactured and sold with-in 
the local or neighbouring markets, 
being too bulky to be transported eco-nomically 
for long distances. Progress in 
vacuum packing of mattresses and in 
transport logistics has been changing the 
economics of mattress trade, and 
imports and exports are becoming more 
substantial. 
Top mattress exporting countries are 
China and Poland, followed by Denmark, 
Belgium and Italy. In 2012 China became 
leading exporter of mattresses among the 
35 countries studied. Main mattress 
importing countries are the U.S., 
Germany, France, Japan, Canada and 
the Netherlands. Looking at the opening 
of the markets considered, the share of 
imported mattresses in local consump-tion 
has been increasing from 8% in 
2001 to approximately 12% in 2013. This 
import/consumption ratio remains how- 
www.worldfurnitureonline.com September 2014 - WF 35
FOCUS 
STUDIES 
ever still low compared to the furniture 
sector. 
MATERIAL TRENDS WORLDWIDE 
Looking at the various regions of the 
world, there are big differences in terms 
of mattresses and bases, especially 
between the Americas and Europe, as 
well as in Asia. Even among the 
European countries, the differences of 
mattress production and consumption 
trends in terms of materials, sizes or 
replacement cycles are significant. 
Mattress production in North America, 
the United Kingdom and Ireland tradition-ally 
is mainly concentrated on innerspring 
mattresses. Generally in Europe produc-tion 
is more concentrated in non-inner-spring 
mattresses (foam and latex). In 
large areas of Asia, a part of beds used 
are still of traditional style. 
In Europe the trend towards foam mat-tresses 
started years ago. In North 
36 September 2014 - WF 
BEDDING 
www.worldfurnitureonline.com 
America the trend towards the so called 
“specialty bedding”, including all materi-als 
other than spring, has recently seen a 
growing trend. The positive trend started 
in 2010 regarding sales of non-inner-spring 
mattresses reversed slightly in 
2013 compared to 2012. As a result, the 
market share for the non-innerspring 
seg¬ment decreased in 2013 in North 
America. 
The trend worldwide goes towards hybrid 
fillings. 
The 11th edition of the CSIL report ‘The World Mattress Industry’ is avai-lable 
for purchase and immediate download at: 
www.worldfurnitureonline.com 
Basic data on production and consumption of mattresses in the top 35 
countries: imports, exports, size of markets, profiles of main internatio-nal 
manufacturing groups. 
Production by material and analysis of the distribution channel. 
Outlook for 2014 and 2015 for the international trade of mattresses and 
forecasts for market development. Analysis of mattress world trade in 
60 countries. Overview of ecological mattresses. Leading producers of 
machinery and raw materials for the mattress industry at a world level. 
Over 350 pages + list of useful contacts. 
Language: English. Year 2014.
2014 U.S. MATTRESS TRENDS: 
TECH TALK, TEMPERATURE AND 
FASHION FUEL BEDDING MARKET 
by Barbara Nelles and Mary Best, editors of BedTimes and Sleep Savvy magazines 
espite the fact that U.S. mattress 
sales were flat in the first half of 
2014, as compared with the same 
period in 2013, revenues from 
D 
mattress sales in 2014 continue to tick 
upward, according to monthly statistics 
compiled by the International Sleep 
Products Association (ISPA), based in 
Alexandria, Virginia. This means that 
Americans are spending more on their 
beds. 
Why is that? Mattress manufacturers are 
working hard to upsell consumers on bet-ter 
bedding. They’re building a range of 
features into pricier models. For instance, 
today’s queen-size mattress priced from 
$1,000 to $2,000 may have temperature-regulating 
properties, built-in electronics 
and decorative fabrics and trims - giving 
the mattress the overall look of uphol-stered 
furniture. Inside, you’ll find fabric- 
FOCUS 
MARKETS 
BEDDING 
wrapped coils in both the bed’s core and 
the comfort layers - sandwiched with high-end 
specialty foams like latex or gel-infused 
memory foam. 
At the same time, many retailers display 
every bed on their floor atop an electronic 
adjustable base. No longer just for the 
elderly, adjustable bases have new appeal 
to the always-plugged-in younger genera-tion 
who use the bedroom as both office 
and living room. 
An important macro trend in the U.S. mat-tress 
industry, at both the retail and manu-facturer 
level, is consolidation. The four 
major bed brands controlling the market 
are themselves controlled by just two com-panies. 
And the country’s largest retail 
bedding chain, Mattress Firm, continues 
its expansion, month by month, through 
acquisitions and new store openings. 
Here’s a look at other trends shaping the 
U.S. bedding market: 
TEMPERATURE CONTROL 
At the winter Las Vegas Market in January 
and the spring High Point Market in April in 
High Point, North Carolina, managing 
sleep temperature was a common theme 
in bedding showrooms, and the latest 
take on temperature control has entered a 
new “phase” - the phase-change material 
era is definitely here. In addition to ever-present 
gels and gel foams, as well as the 
use of engineered foams designed to 
mechanically aerate beds, growing num-bers 
of mattress manufacturers incorpo-rated 
phase-change imbued components 
into almost every part of the bed. 
HIGH-TECH HYBRIDS 
In tune with the principal driver of con-sumer 
spending in 2013 - the luxury seg-ment 
- many manufacturers at the Las 
Vegas and High Point furniture markets 
launched collections for the well-heeled. 
At ISPA EXPO, the bienni-al 
mattress industry trade 
fair, mattress manufactur-ers 
come to shop for 
every type of bed compo-nent— 
from thread to man-ufacturing 
equipment. 
Photo credit: International 
Sleep Products Assn. 
www.worldfurnitureonline.com September 2014 - WF 37
FOCUS 
MARKETS 
Worth noting, a good number of premium 
and ultra-premium new beds were sprung 
- or hybrid - beds, combining an inner-spring 
unit with specialty foams. There 
also was much “smart talk” about func-tional 
fabrics, intelligent mattresses and 
programmable adjustable bases. 
FASHION FORWARD 
Delving into design, many new beds were 
draped in beautiful fabrics, and manufac-turers 
in Las Vegas and High Point used 
bold knit designs in the bed’s top panel to 
call out special comfort features in the 
core. Often, the feature being highlighted 
down below was poured gel over latex or 
over memory foam, sometimes combined 
with – yes - phase-change material. 
Meanwhile, ISPA EXPO 2014, a biennial 
trade show for bedding manufacturers in 
New Orleans, also enjoyed a really big 
fashion show, with more fabric suppliers, 
more sumptuous knits, many tailored con-cept 
beds and fabulous cut-and-sewn 
covers, more sparkling mattress tapes, 
intricately sewn mattress handles and bril-liant 
spools of threads. Even the aesthet-ics 
of foams and latex seemed to have 
grown more beautiful, textured and color-ful 
- and then there were those Kelly green 
machine parts. In short, this was the U.S. 
mattress industry’s biggest design show in 
history, and textiles were major scene-stealers. 
RETAIL TECHNOLOGY 
In-store technology to help consumers 
choose the perfect mattress and facilitate 
more sales is constantly being improved 
upon, as evidenced in Las Vegas and 
High Point. And what’s really new is the 
sleep-related tech consumers take home 
with them. Some vendors have jumped on 
board the “quantified-self movement,” 
offering consumers tech-filled beds and 
mobile apps that allow them to measure, 
monitor and – hopefully - improve their 
sleep. 
COMPONENTRY 
Innerspring suppliers offered up their 
share of innovation at EXPO - from new 
types of pocket-spring welding, to taller 
and smaller coils, to far-out wooden 
springs. 
Use of polyurethane foams in mattresses 
and sleep accessories has exploded in 
recent years and manufacturers have 
dozens, if not hundreds, of foam formula-tions 
for memory foam, base foam and 
gel-infused foams to choose from. 
In addition to abundant decorative panel 
fabrics, which are mostly stretch knits, 
38 September 2014 - WF 
BEDDING 
The U.S. mattress industry’s fondness for wrapped 
or pocket springs was evident at ISPA EXPO and 
the selection was enormous—from mini-microcoils 
to extra-tall units for extra thick, American-style mat-tresses. 
Photo credit: International Sleep Products 
becoming even more important character-istics 
of today’s mattress-making machin-ery. 
Bio: BedTimes is the monthly business 
journal for the sleep products industry; 
Sleep Savvy is the magazine for sleep 
products professionals. Both are pub-lished 
by ISPA. 
www.worldfurnitureonline.com 
Assn. 
mattress manufacturers found a wide 
range of nonwoven fabrics and recycled 
fiber pads to fill and finish the interior and 
undersides of bed sets. Traditional uphol-stery 
fabric also is finding its way onto bed 
borders, and many industry suppliers 
have launched entire upholstery lines to fill 
this growing need. 
The small but growing high-end, “green” 
mattress niche is being supplied by a 
range of all-natural latex suppliers, textile 
and fiber companies. At ISPA EXPO, 
there were a number of suppliers of “nat-ural” 
and renewable fiber offering coco 
fiber, kapok, animal hair, recycled fiber, 
etc. 
MACHINERY 
The continued influence of specialty bed-ding, 
a heightened focus on border treat-ments, 
and demand for more efficient roll-packing 
and shipping options are driving 
innovation and improvements in bedding 
machinery. 
Major manufacturing plants are bringing 
processes in-house that were previously 
performed by suppliers, such as foam cut-ting 
and sewn-cover production. Hence, 
they are investing in new foam-fabrication 
and sewing equipment. Since foam beds 
often ship compressed and rolls, many 
are also investing in new packaging lines. 
And as trends change with lightning-fast 
speed these days, flexibility of machines, 
automation and the ability to multitask are 
Sewn covers, a European trend that has caught on with U.S. manufacturers, were plentiful at ISPA EXPO, 
as more and more mattress makers look to source pre-sewn covers for both all-foam and innerspring beds. 
Photo credit: International Sleep Products Assn.
ALL ABOUT SLEEP AT IMM 
COLOGNE by Sylvia Weichenberger 
MM Cologne 2014 (120,000 visi-tors 
from 129 countries with 1,100 
international exhibitors) was 
marked by an increasing interest 
I 
dedicated to the sleeping segment. For 
the first time two halls (hall 9 and hall 5.2) 
were entirely dedicated to the ‘SLEEP’ 
topic, with up to 100 companies from 20 
countries exhibiting their products and 
innovations. 
This years’ focus was on the theme 
“Neuro Marketing”. The German 
Mattress Industry Association 
(Fachverband Matratzenindustrie e.V.) 
created a lounge in hall 9, representing 
the human brain, showing the different 
actions of the brain when taking a buying 
decision and representing the connection 
of the two halls dedicated to sleep. 
Another highlight of this year’s edition was 
the "meet@sleep" party which took place 
in the lounge area on the second day and 
created a very positive feeling. The meet-ing, 
organized by the Mattress Industry 
Association and KölnMesse, was attended 
by business representatives which 
exchanged ideas on the latest mattress 
industry developments. 
BOX-SPRING BEDS EVERYWHERE 
Taking a look at the different products on 
show at IMM, the box-spring bed has 
clearly to be mentioned. The trend is not 
new, but this year it almost seemed like 
over one half of the dedicated sleeping 
halls were filled with manufactures pre-senting 
their own box-spring bed model. 
The box-spring bed, a tradition in North 
American and Nordic countries, is increas-ingly 
becoming a part of German bed-rooms, 
although their share on total sales 
still remains below the 10% mark. The 
range of box-spring beds presented goes 
from high quality to very basic bases of low 
quality and price, which ensures that there 
are models for every consumer taste and 
budget. 
Leading German bedding manufacturers 
like Fey or Dunlopillo showed their newest 
box-spring collections. Breckle has 
already 25-30% of its production being 
made of box-spring as well as Diamona, 
which continues to increase its share. 
FOCUS 
FAIRS 
BEDDING 
According to the Austrian ADA, box-spring 
takes an increasingly important part in pro-duction. 
The Dutch company Auping pre-sented 
its latest collection as well as 
Somnus, Vi-Spring, Hästens, and Treca 
just to mention a few of the traditional 
upper range box-spring bed manufactur-ers. 
“Box-spring without spring” was 
shown by the Greek company Coco-Mat 
with beds made from natural materials in 
box-spring design. The German Metzeler 
presented a box-spring look a-like bed with 
a slat base interior. 
MATTRESS: WHAT’S NEW? 
Trends seen on the IMM 2014 included 
among others hybrid fillings, sustainability 
and foam. 
Hybrid fillings for mattresses and especial-ly 
fillings with gel have been presented by 
an increasing number of manufacturers. 
Gel can theoretically be combined with 
any type of mattress and offers new 
approaches in terms of ergonomics and 
comfort. For example Schlaraffia, a 
Recticel brand, which combines gel with 
innerspring as well as Svane, mattress 
brand made by Ekornes or the German 
Breckle, which presented a combination 
of gel and foam. 
Sustainability and natural fillings continue 
to be a topic. The Greek manufacturer 
Coco-Mat presented a 100% natural bed. 
The German Metzeler presented a new 
layer for mattresses filled with natural 
stones called “BioCrystal” and Dormiente 
presented its 100% natural latex mattress-es, 
just to name a few. Foam mattress 
remained omnipresent, especially among 
German manufacturers which presented 
their latest innovations in Cologne. 
What is a box-spring: A box-spring 
base is a bed base generally consi-sting 
of a wooden frame covered in 
cloth, and containing springs. The 
box-spring base is usually the same 
size as the much softer mattress 
which is placed above the box-spring. 
A box-spring base is used for 
several purposes such as to raise 
the height of the mattress, reduce 
wear of the mattress and create a 
flat and firm structure for the mat-tress 
to lay upon. 
Coco-Mat Booth at IMM Cologne 2014 
www.worldfurnitureonline.com September 2014 - WF 39
WORLD FURNITURE - International Market Review 
About Us 
World Furniture – International Market Review is a quarterly 
review of economic information and market analysis. This magazine 
offers contributions on international furniture and furnishing 
markets, demand and supply, retail and consumption, business 
trade country profiles trade, profiles, competitive systems, international events, 
fairs and exhibitions. 
Print issue is mailed to a selected target of 2000 manufacturers and 
suppliers in the world's main producing, exporting and consuming 
countries. World Furniture is also circulated at major international 
sector fairs. 
World Furniture – International Market Review is published by 
CSIL, Centre for Industrial Study, an independent research and 
consulting company specialized in applied economic research, 
EDITORIAL 
PROGRAMME 2015 
World Furniture 
No. 65/March 2015 
World Furniture 
No. 66/June 2015 
evaluation of public investment projects, infrastructure project 
appraisal, support to development programs and policies, market 
analysis and SMEs economics founded in Milan (Italy) in 1980. 
World Furniture 
No. 67/September 2015 
World Furniture 
No. 68/December 2015 
TO SEE MORE CONTENTS VISIT 
www.worldfurnitureonline.ldf it li 
com 
www.csilmilano.com

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Focus on Mattresses - World Furniture - International Market Review by CSIL

  • 1. www.worldfurnitureonline.com World Furniture International Markets Review 63 – September 2014 – Year 16 SPECIAL REPORT WORKSPACE FOCUS ON MATERIALS LIGHTING BEDDING INSIDE CHINA, EUROPE, UNITED STATES GLOBAL MARKET FOR UPHOLSTERY STRONG EXPORTER VIETNAM
  • 2. WORLD FURNITURE - International Market Review About Us World Furniture – International Market Review is a quarterly review of economic information and market analysis. This magazine offers contributions on international furniture and furnishing markets, demand and supply, retail and consumption, business trade country profiles trade, profiles, competitive systems, international events, fairs and exhibitions. Print issue is mailed to a selected target of 2000 manufacturers and suppliers in the world's main producing, exporting and consuming countries. World Furniture is also circulated at major international sector fairs. World Furniture – International Market Review is published by CSIL, Centre for Industrial Study, an independent research and consulting company specialized in applied economic research, EDITORIAL PROGRAMME 2015 World Furniture No. 65/March 2015 World Furniture No. 66/June 2015 evaluation of public investment projects, infrastructure project appraisal, support to development programs and policies, market analysis and SMEs economics founded in Milan (Italy) in 1980. World Furniture No. 67/September 2015 World Furniture No. 68/December 2015 TO SEE MORE CONTENTS VISIT www.worldfurnitureonline.ldf it li com www.csilmilano.com
  • 3. 10 EDITORIAL The spark of a shared strategy by the Editor 10 POINT OF VIEW Crossroads by Aurelio Volpe 11 COUNTRIES Vietnam, second largest furniture exporter in Asia by Alessandra Tracogna SPECIAL REPORT WORKSPACE 13 STUDIES The European market for office furniture by Mauro Spinelli 15 TRENDS Review from NeoCon Chicago by John Sacks 17 R & D The Italian Design of Babini Office wins ‘Best of Neocon’ 18 EVENT Clerkenwell Design Week by Paola Govoni FOCUS MATERIALS 20 RESINS VONDOM at Vincci Gala Hotel 21 PROJECTS Meta Nouveau, the table in the spotlight 22 FINISH FOILS Schattdecor’s new ‘Decor Selection’ at IWF Atlanta 23 FITTINGS CookingAGENT makes it fun to be tidy 24 R & D Lectra. One day in the future by Giovanna Castellina 26 MARKETS Highlights on the global market for upholstered furniture 27 PANELS EPF Annual General Meeting in Bruges by Alessandra Tracogna FOCUS LIGHTING 29 STUDIES The European market for lighting fixtures by Jessica Catalano 31 MARKETS U.S. lighting fixtures market by Aurelio Volpe 33 MARKETS Booming market for lighting fixtures in China by Mauro Spinelli FOCUS BEDDING 35 STUDIES The world mattress industry by Sylvia Weichenberger 37 MARKETS 2014 U.S. mattress trends: tech talk,temperature and fashion fuel bedding market by Barbara Nelles and Mary Best 39 FAIRS All about sleep at imm cologne by Sylvia Weichenbergert 40 RETAIL Where to buy in... 43 PREVIEW SICAM still on the rise 44 FAIRS CALENDAR 2014 World Furniture International Markets Review Publisher CSIL Centre for Industrial Studies 15, Corso Monforte I-20122 Milano tel. 0039 02 796630 fax 0039 02 780703 www.csilmilano.com www.worldfurnitureonline.com Editor Paola Govoni govoni@csilmilano.com Collaborators to this issue: Mary Best Giovanna Castellina Jessica Catalano Paola Govoni Barbara Nelles John Sacks Mauro Spinelli Alessandra Tracogna Aurelio Volpe Sylvia Weichenberger Graphic Design backup8 Printer CPZ spa Via Landri, 37/39 I-24060 Costa di Mezzate (Bergamo) Annual subscription 2014 Euro 100 Frequency 4 issues/year in March - June - September - December Subscription Services Alessandra Cavada cavada@csilmilano.com Registrazione nr. 92 del 03.02.1999 presso il Tribunale di Milano Spedizione in abbonamento postale 70% - Filiale di Milano Copyright CSIL All rights reserved. No part of this publication may be reproduced or transmitted in any form without the prior consent of the publisher. CONTENTS
  • 4. THE WORLD MATTRESS INDUSTRY he eleventh edition of the World Mattress Industry report has been published in June 2014. CSIL’s aim since its first edition in 2003, T is to give an increasingly complete picture of the world of mattresses. Therefore the updated edition has been reviewed and the number of studied countries increased from the 30 most important mattress industries worldwide to 35. The new countries included are: Bulgaria, Indonesia, Romania, Thailand and South Africa. OVERVIEW Taking a look on mattress production in the 35 countries studied in the report, we note that there have been some changes over the recent years. Traditionally, the United States was the leading country in terms of production. Over the last decade China started a major expansion and until 2012 Chinese mattress production con-tinued to increase by double-digit growth rates. In 2013 growth slowed slightly down and was of 7% in CNY. In 2011 China took over the number one position in terms of mattress production among the 35 countries studies putting the U.S. in second position. Leading mattress manufacturing countries also include Brazil, Canada, India and Germany. Regarding mattress consumption, the leading country remains by far the U.S., accounting for over one fourth of total consumption in the 35 countries consid-ered. The U.S. is followed by China, which recorded the most impressive increase in terms of mattress consump-tion over the last decade. Considering the huge capacity of the local market, apparent mattress consumption is esti-mated to continue to increase in 2014. China is followed by Brazil, Germany, Canada and France. These top 6 mat-tress consuming countries account for approximately 70% of consumption of the top 35 countries included in CSIL’s World Mattress Industry report. FOCUS STUDIES BEDDING by Sylvia Weichenberger CSIL INTERNATIONAL TRADE OF MATTRESSES, 60 COUNTRIES 2004-2015, US$ MILLION Source: CSIL * forecasts DYNAMIC MARKETS Over the last decade, the most important growth rates have been registered by Asian countries, including China and Indonesia. It is further interesting to point out that also some Central and Eastern European countries including Russia, Poland and Romania, still comparatively small mattress consuming markets, regis-tered significant growth rates. They are becoming increasingly dynamic local markets, not yet ‘mature’ as it is the case for Western European markets like France and Germany, or North American markets like the U.S. and Canada. INTERNATIONAL TRADE CONTINUES TO GROW International trade of mattresses contin-ued to increase in 2013 and reached the US$ 3.3 billion mark. Forecasts for 2014 and 2015 also indicate an increasing trend. The ratio of exports over produc-tion in the mattress segment amounts to around 15% (it was 8% in 2000). Although growing, this ratio remains low compared to the furniture sector. In the coming years, CSIL estimates that the overall value for mattress trade will continue to grow slowly. One of the most important engines for mattress growth is the opening of the different mattress mar-kets, as well as the increasing role of emerging markets, not only in terms of productive location for mattress plants but also in terms of mattress consump-tion. Another reason is that until recently mat-tresses were manufactured and sold with-in the local or neighbouring markets, being too bulky to be transported eco-nomically for long distances. Progress in vacuum packing of mattresses and in transport logistics has been changing the economics of mattress trade, and imports and exports are becoming more substantial. Top mattress exporting countries are China and Poland, followed by Denmark, Belgium and Italy. In 2012 China became leading exporter of mattresses among the 35 countries studied. Main mattress importing countries are the U.S., Germany, France, Japan, Canada and the Netherlands. Looking at the opening of the markets considered, the share of imported mattresses in local consump-tion has been increasing from 8% in 2001 to approximately 12% in 2013. This import/consumption ratio remains how- www.worldfurnitureonline.com September 2014 - WF 35
  • 5. FOCUS STUDIES ever still low compared to the furniture sector. MATERIAL TRENDS WORLDWIDE Looking at the various regions of the world, there are big differences in terms of mattresses and bases, especially between the Americas and Europe, as well as in Asia. Even among the European countries, the differences of mattress production and consumption trends in terms of materials, sizes or replacement cycles are significant. Mattress production in North America, the United Kingdom and Ireland tradition-ally is mainly concentrated on innerspring mattresses. Generally in Europe produc-tion is more concentrated in non-inner-spring mattresses (foam and latex). In large areas of Asia, a part of beds used are still of traditional style. In Europe the trend towards foam mat-tresses started years ago. In North 36 September 2014 - WF BEDDING www.worldfurnitureonline.com America the trend towards the so called “specialty bedding”, including all materi-als other than spring, has recently seen a growing trend. The positive trend started in 2010 regarding sales of non-inner-spring mattresses reversed slightly in 2013 compared to 2012. As a result, the market share for the non-innerspring seg¬ment decreased in 2013 in North America. The trend worldwide goes towards hybrid fillings. The 11th edition of the CSIL report ‘The World Mattress Industry’ is avai-lable for purchase and immediate download at: www.worldfurnitureonline.com Basic data on production and consumption of mattresses in the top 35 countries: imports, exports, size of markets, profiles of main internatio-nal manufacturing groups. Production by material and analysis of the distribution channel. Outlook for 2014 and 2015 for the international trade of mattresses and forecasts for market development. Analysis of mattress world trade in 60 countries. Overview of ecological mattresses. Leading producers of machinery and raw materials for the mattress industry at a world level. Over 350 pages + list of useful contacts. Language: English. Year 2014.
  • 6. 2014 U.S. MATTRESS TRENDS: TECH TALK, TEMPERATURE AND FASHION FUEL BEDDING MARKET by Barbara Nelles and Mary Best, editors of BedTimes and Sleep Savvy magazines espite the fact that U.S. mattress sales were flat in the first half of 2014, as compared with the same period in 2013, revenues from D mattress sales in 2014 continue to tick upward, according to monthly statistics compiled by the International Sleep Products Association (ISPA), based in Alexandria, Virginia. This means that Americans are spending more on their beds. Why is that? Mattress manufacturers are working hard to upsell consumers on bet-ter bedding. They’re building a range of features into pricier models. For instance, today’s queen-size mattress priced from $1,000 to $2,000 may have temperature-regulating properties, built-in electronics and decorative fabrics and trims - giving the mattress the overall look of uphol-stered furniture. Inside, you’ll find fabric- FOCUS MARKETS BEDDING wrapped coils in both the bed’s core and the comfort layers - sandwiched with high-end specialty foams like latex or gel-infused memory foam. At the same time, many retailers display every bed on their floor atop an electronic adjustable base. No longer just for the elderly, adjustable bases have new appeal to the always-plugged-in younger genera-tion who use the bedroom as both office and living room. An important macro trend in the U.S. mat-tress industry, at both the retail and manu-facturer level, is consolidation. The four major bed brands controlling the market are themselves controlled by just two com-panies. And the country’s largest retail bedding chain, Mattress Firm, continues its expansion, month by month, through acquisitions and new store openings. Here’s a look at other trends shaping the U.S. bedding market: TEMPERATURE CONTROL At the winter Las Vegas Market in January and the spring High Point Market in April in High Point, North Carolina, managing sleep temperature was a common theme in bedding showrooms, and the latest take on temperature control has entered a new “phase” - the phase-change material era is definitely here. In addition to ever-present gels and gel foams, as well as the use of engineered foams designed to mechanically aerate beds, growing num-bers of mattress manufacturers incorpo-rated phase-change imbued components into almost every part of the bed. HIGH-TECH HYBRIDS In tune with the principal driver of con-sumer spending in 2013 - the luxury seg-ment - many manufacturers at the Las Vegas and High Point furniture markets launched collections for the well-heeled. At ISPA EXPO, the bienni-al mattress industry trade fair, mattress manufactur-ers come to shop for every type of bed compo-nent— from thread to man-ufacturing equipment. Photo credit: International Sleep Products Assn. www.worldfurnitureonline.com September 2014 - WF 37
  • 7. FOCUS MARKETS Worth noting, a good number of premium and ultra-premium new beds were sprung - or hybrid - beds, combining an inner-spring unit with specialty foams. There also was much “smart talk” about func-tional fabrics, intelligent mattresses and programmable adjustable bases. FASHION FORWARD Delving into design, many new beds were draped in beautiful fabrics, and manufac-turers in Las Vegas and High Point used bold knit designs in the bed’s top panel to call out special comfort features in the core. Often, the feature being highlighted down below was poured gel over latex or over memory foam, sometimes combined with – yes - phase-change material. Meanwhile, ISPA EXPO 2014, a biennial trade show for bedding manufacturers in New Orleans, also enjoyed a really big fashion show, with more fabric suppliers, more sumptuous knits, many tailored con-cept beds and fabulous cut-and-sewn covers, more sparkling mattress tapes, intricately sewn mattress handles and bril-liant spools of threads. Even the aesthet-ics of foams and latex seemed to have grown more beautiful, textured and color-ful - and then there were those Kelly green machine parts. In short, this was the U.S. mattress industry’s biggest design show in history, and textiles were major scene-stealers. RETAIL TECHNOLOGY In-store technology to help consumers choose the perfect mattress and facilitate more sales is constantly being improved upon, as evidenced in Las Vegas and High Point. And what’s really new is the sleep-related tech consumers take home with them. Some vendors have jumped on board the “quantified-self movement,” offering consumers tech-filled beds and mobile apps that allow them to measure, monitor and – hopefully - improve their sleep. COMPONENTRY Innerspring suppliers offered up their share of innovation at EXPO - from new types of pocket-spring welding, to taller and smaller coils, to far-out wooden springs. Use of polyurethane foams in mattresses and sleep accessories has exploded in recent years and manufacturers have dozens, if not hundreds, of foam formula-tions for memory foam, base foam and gel-infused foams to choose from. In addition to abundant decorative panel fabrics, which are mostly stretch knits, 38 September 2014 - WF BEDDING The U.S. mattress industry’s fondness for wrapped or pocket springs was evident at ISPA EXPO and the selection was enormous—from mini-microcoils to extra-tall units for extra thick, American-style mat-tresses. Photo credit: International Sleep Products becoming even more important character-istics of today’s mattress-making machin-ery. Bio: BedTimes is the monthly business journal for the sleep products industry; Sleep Savvy is the magazine for sleep products professionals. Both are pub-lished by ISPA. www.worldfurnitureonline.com Assn. mattress manufacturers found a wide range of nonwoven fabrics and recycled fiber pads to fill and finish the interior and undersides of bed sets. Traditional uphol-stery fabric also is finding its way onto bed borders, and many industry suppliers have launched entire upholstery lines to fill this growing need. The small but growing high-end, “green” mattress niche is being supplied by a range of all-natural latex suppliers, textile and fiber companies. At ISPA EXPO, there were a number of suppliers of “nat-ural” and renewable fiber offering coco fiber, kapok, animal hair, recycled fiber, etc. MACHINERY The continued influence of specialty bed-ding, a heightened focus on border treat-ments, and demand for more efficient roll-packing and shipping options are driving innovation and improvements in bedding machinery. Major manufacturing plants are bringing processes in-house that were previously performed by suppliers, such as foam cut-ting and sewn-cover production. Hence, they are investing in new foam-fabrication and sewing equipment. Since foam beds often ship compressed and rolls, many are also investing in new packaging lines. And as trends change with lightning-fast speed these days, flexibility of machines, automation and the ability to multitask are Sewn covers, a European trend that has caught on with U.S. manufacturers, were plentiful at ISPA EXPO, as more and more mattress makers look to source pre-sewn covers for both all-foam and innerspring beds. Photo credit: International Sleep Products Assn.
  • 8. ALL ABOUT SLEEP AT IMM COLOGNE by Sylvia Weichenberger MM Cologne 2014 (120,000 visi-tors from 129 countries with 1,100 international exhibitors) was marked by an increasing interest I dedicated to the sleeping segment. For the first time two halls (hall 9 and hall 5.2) were entirely dedicated to the ‘SLEEP’ topic, with up to 100 companies from 20 countries exhibiting their products and innovations. This years’ focus was on the theme “Neuro Marketing”. The German Mattress Industry Association (Fachverband Matratzenindustrie e.V.) created a lounge in hall 9, representing the human brain, showing the different actions of the brain when taking a buying decision and representing the connection of the two halls dedicated to sleep. Another highlight of this year’s edition was the "meet@sleep" party which took place in the lounge area on the second day and created a very positive feeling. The meet-ing, organized by the Mattress Industry Association and KölnMesse, was attended by business representatives which exchanged ideas on the latest mattress industry developments. BOX-SPRING BEDS EVERYWHERE Taking a look at the different products on show at IMM, the box-spring bed has clearly to be mentioned. The trend is not new, but this year it almost seemed like over one half of the dedicated sleeping halls were filled with manufactures pre-senting their own box-spring bed model. The box-spring bed, a tradition in North American and Nordic countries, is increas-ingly becoming a part of German bed-rooms, although their share on total sales still remains below the 10% mark. The range of box-spring beds presented goes from high quality to very basic bases of low quality and price, which ensures that there are models for every consumer taste and budget. Leading German bedding manufacturers like Fey or Dunlopillo showed their newest box-spring collections. Breckle has already 25-30% of its production being made of box-spring as well as Diamona, which continues to increase its share. FOCUS FAIRS BEDDING According to the Austrian ADA, box-spring takes an increasingly important part in pro-duction. The Dutch company Auping pre-sented its latest collection as well as Somnus, Vi-Spring, Hästens, and Treca just to mention a few of the traditional upper range box-spring bed manufactur-ers. “Box-spring without spring” was shown by the Greek company Coco-Mat with beds made from natural materials in box-spring design. The German Metzeler presented a box-spring look a-like bed with a slat base interior. MATTRESS: WHAT’S NEW? Trends seen on the IMM 2014 included among others hybrid fillings, sustainability and foam. Hybrid fillings for mattresses and especial-ly fillings with gel have been presented by an increasing number of manufacturers. Gel can theoretically be combined with any type of mattress and offers new approaches in terms of ergonomics and comfort. For example Schlaraffia, a Recticel brand, which combines gel with innerspring as well as Svane, mattress brand made by Ekornes or the German Breckle, which presented a combination of gel and foam. Sustainability and natural fillings continue to be a topic. The Greek manufacturer Coco-Mat presented a 100% natural bed. The German Metzeler presented a new layer for mattresses filled with natural stones called “BioCrystal” and Dormiente presented its 100% natural latex mattress-es, just to name a few. Foam mattress remained omnipresent, especially among German manufacturers which presented their latest innovations in Cologne. What is a box-spring: A box-spring base is a bed base generally consi-sting of a wooden frame covered in cloth, and containing springs. The box-spring base is usually the same size as the much softer mattress which is placed above the box-spring. A box-spring base is used for several purposes such as to raise the height of the mattress, reduce wear of the mattress and create a flat and firm structure for the mat-tress to lay upon. Coco-Mat Booth at IMM Cologne 2014 www.worldfurnitureonline.com September 2014 - WF 39
  • 9. WORLD FURNITURE - International Market Review About Us World Furniture – International Market Review is a quarterly review of economic information and market analysis. This magazine offers contributions on international furniture and furnishing markets, demand and supply, retail and consumption, business trade country profiles trade, profiles, competitive systems, international events, fairs and exhibitions. Print issue is mailed to a selected target of 2000 manufacturers and suppliers in the world's main producing, exporting and consuming countries. World Furniture is also circulated at major international sector fairs. World Furniture – International Market Review is published by CSIL, Centre for Industrial Study, an independent research and consulting company specialized in applied economic research, EDITORIAL PROGRAMME 2015 World Furniture No. 65/March 2015 World Furniture No. 66/June 2015 evaluation of public investment projects, infrastructure project appraisal, support to development programs and policies, market analysis and SMEs economics founded in Milan (Italy) in 1980. World Furniture No. 67/September 2015 World Furniture No. 68/December 2015 TO SEE MORE CONTENTS VISIT www.worldfurnitureonline.ldf it li com www.csilmilano.com