1. By: Christopher Luna

2.  The ultimate goal is to work as little as
possible for the most amount of money
 Leave the hand beading to the Haute couture
in Paris
 Knowing how to sew isn’t as important as the
ability to find someone who can sew

3.  Accounting program
 Office Equipment
 Samples (including shipping)
 Marketing tools
 Line sheets
 Trademarks
 Travel

4.  Coming up with a name for your brand as
well as a logo
 Deciding what type of garments you would
like to make and sell
 Reserving all desired usernames for your
brand on prevalent social media platforms

5.  Consumers don’t buy what you sell, they buy
what you stand for
 The product must have integrity
 Consumers are savvy and perception of value
is important

6.  Designs can’t be protected but your brand
can
 If one doesn’t have the funds to trademark
globally then it’s advised to wait until they
do before trademarking

7.  Lower the amount of fabric in every collection
 Always ask for landed price if dealing with
overseas factories
 Have pre-orders before buying in bulk

8.  Pattern
 Fabric, Trims & Labor
 Cutting
 Fitting (model)
 Grading
 Dying or screen printing
 Handling

9.  First Sample
 Counter Sample
 Salesman Sample
 Production Sample

10.  Know who you’re targeting so intimately that
you can guess what they want
 Crowd sourcing is a good tool for consumer
behavior
 Use the information about your target
audience to set price points

11.  Focusing on retailers might be the better
option since you can make samples and use
the money of their order to place your own
order
 Retailers do some of the work for you

12.  Most factories have minimum order
requirements so negotiating quantities and
price is important
 Negotiate mark-up with retailers

13.  Samples are not always needed for this
process
 Tech Sheets are a viable option
 Make sure the factory you’re using is item
specific
 Use the factory’s history closet

14.  Country of origin
 Quality of garments
 Advertising

15.  Attend trade shows
 Be active on social media
 Create Website
 Keep up with editorial calendars
 Send Post Cards to retailers
 Local road reps

16.  At the risk of sounding cliché, have fun
 Be creative; consumers are looking to
express their individuality
 Have good taste
 Be disciplined