Net revenue growth of 12% (three times industry growth)
Retained profits of $6.9 Billion
“ To be the worlds premiere consumer product company focused on convenient foods and beverages. we seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do we strive for honesty fairness and integrity"
Strengths: Large market share, purchasing economies of scale, customer loyalty, world wide brand recognition, huge distribution network
Weaknesses: Smaller market share than main rival Coca-cola, inability to substantially product differentiate, hard to compete with Coca-Cola’s strong brand identity and customer loyalty.
Opportunities: Adapting to market trends (Pepsi health drink) could create an advantage, opportunity to be known as a socially responsible producer however this incurs costs which may not be met with the current economic climate,
Threats: High levels of competition from main rival. Pepsi will lose market share if other companies adapt to market trends faster.