Presentation highlighting summer project and accomplishments as a Product Strategy Intern at PayPal.

1. Summer 2010
Corinne Sherman
Product Strategy Intern
Labs Team, Platform

2. Confidential and Proprietary
KEY ACCOMPLISHMENTS OF INTERNSHIP
• Operation Portable Storefront
• New initiative to embrace developers for PayPal Platform
• Project anticipated to generate $6 million TPV year 1, $25 million
TPV year 3
• Successfully presented executive proposal to Osama, Naveed, &
Damon & gained approval
• Successfully hosted a company brown bag
• Successfully planned & launched project
• Successfully recruited & communicated with developers
• Successfully launched “Preview” of 4 applications
• Labs Team External Portal
• Oversaw design of new PayPal Labs Team site in partnership with
TopCoder
• Successfully managed 2 Contests- Submission & Assembly
• New website expected to be completed by August 23, 2010
• New website is anticipated to compete with Google’s & Yahoo’s
labs’ site
Innovation at PayPal Summer 2010 2

3. Confidential and Proprietary
BUILD UP TO THE LAUNCH OF OPERATION
PORTABLE STOREFRONT
Innovation at PayPal Summer 2010 3
Strategized and
created
website/project
content for
Operation
Portable
Storefront
Presentations &
meetings with
Marketing, Labs
Team & DevNet
team for
feedback &
brainstorming
2 Presentations
to Naveed
Anwar, Senior
Director of
PayPal Platform
Presentation to
Osama Bedier,
VP of Mobile,
Platform & New
Ventures (& 2
Senior
Directors)
“Brown Bag”
Lunch
Presentation to
internally
communicate
launch of project
to company
Launch of
Operation
Portable
Storefront on
X.com

4. Confidential and Proprietary
PRESENTATION TO PLATFORM SENIOR
DIRECTOR, NAVEED ANWAR
Innovation at PayPal Summer 2010 4

5. Confidential and Proprietary
EXECUTIVE PRESENTATION TO PAYPAL
VICE PRESIDENT OSAMA BEDIER
Innovation at PayPal Summer 2010 5

6. Confidential and Proprietary
BROWN BAG: JULY 13, 2010
Innovation at PayPal Summer 2010 6

7. Confidential and ProprietaryInnovation at PayPal Summer 2010 7
X.COM MAIN PAGE: LAUNCH JULY 14, 2010

8. Confidential and Proprietary
MY BLOG ON X.COM: LAUNCH JULY 14, 2010:
HTTPS://BIT.LY/OPSTOREFRONT
Innovation at PayPal Summer 2010 8

9. Confidential and Proprietary
OPERATION PORTABLE STOREFRONT ON
X.COM
Innovation at PayPal Summer 2010 9

10. Confidential and Proprietary
FEATURE POST: CONTINUED
Innovation at PayPal Summer 2010 10

11. Confidential and Proprietary
FEATURE POST: CONTINUED
Innovation at PayPal Summer 2010 11

12. Confidential and Proprietary
FEATURE POST: CONTINUED
Innovation at PayPal Summer 2010 12

13. Confidential and Proprietary
SUCCESS OF OPS WEBPAGE
• 2,200 page views for OPS
• 1,365 unique weekly visitors
• 4.5% of visitors register on x.com (99 registrants)
• 1,389 blog views (not unique)
• Blog drove 7.6% of OPS viewers to page (167)
• Bit.ly drove 281 click-throughs
Innovation at PayPal Summer 2010 13
SUCCESS OF BLOG

14. Confidential and Proprietary
X.COM MEASUREABLE ACHIEVEMENTS
Innovation at PayPal Summer 2010 14
As of August 12, 2010
As of August 11, 2010
Most amount of time on pages
(>100 visits):
•HTML Variables for Website
Payments Standard: 6.05
minutes – 112 visits
•New Bling Blog: 4.95
minutes – 136 visits
•Operation Portable
Storefront: 4.43 minutes –312
visits
Top 3 “Stickiest Pages”

15. Confidential and Proprietary
OSCON : SUCCESS OF OPS
Innovation at PayPal Summer 2010 15

16. Confidential and Proprietary
COLLATERAL FOR OSCON
Innovation at PayPal Summer 2010 16

17. Confidential and Proprietary
LAUNCH OF THE OPS PREVIEW: AUGUST 6TH
4 NEW STOREFRONT APPLICATIONS
Innovation at PayPal Summer 2010 17

18. Confidential and Proprietary
NEW LOOK: ADAPTABILITY
Innovation at PayPal Summer 2010 18

19. Confidential and Proprietary
SOCIAL MEDIA SUCCESS
Innovation at PayPal Summer 2010 19
Bit.ly/opstorefront: Blog
Bit.ly/opsPreview: Preview
•Links were clicked 329
times
•57 tweets using the 2 links
•33 were retweets

20. Confidential and Proprietary
SOCIAL MEDIA SUCCESS
Innovation at PayPal Summer 2010 20

21. Confidential and Proprietary
MANAGED DEVELOPMENT OF NEW PAYPAL LABS
EXTERNAL PORTAL
Innovation at PayPal Summer 2010 21

22. Confidential and Proprietary
JUNE 2010 FEATURE IN PAYPAL NEWSLETTER
Innovation at PayPal Summer 2010 22

23. Confidential and Proprietary
APPENDIX
Innovation at PayPal Summer 2010 23

24. Confidential and Proprietary
JULY 21-22 @ OSCON IN PORTLAND, OR
Innovation at PayPal Summer 2010 24

25. Confidential and Proprietary
X.COM MAIN PAGE: JULY 26, 2010
Innovation at PayPal Summer 2010 25

26. Confidential and Proprietary
X.COM MAIN PAGE: AUG 4, 2010
Innovation at PayPal Summer 2010 26

27. Confidential and Proprietary
*UPDATE: POST-INTERNSHIP
NEW PAYPAL LABS WEBSITE IMPLEMENTATION
Innovation at PayPal Summer 2010 27

28. Confidential and Proprietary
*UPDATE: POST-INTERNSHIP
NEW PORTABLE STOREFRONT DIRECTORY
Innovation at PayPal Summer 2010 28