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Mobile FOWA Vodafone

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Talk by Daniel Appelquist at FOWA07

Talk by Daniel Appelquist at FOWA07

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    Mobile FOWA Vodafone Mobile FOWA Vodafone Presentation Transcript

    • <FOWA Mobile> Daniel K. Appelquist Senior Technology Strategist Vodafone Group Research and Development
    • Vodafone Intro • Global mobile communications company • 191+ million proportionate customers in 26 countries across 5 continents • Based in the UK
    • 64 Countries 41 Partner Markets1) 1) Affiliate and non-affiliate Partner Markets 3
    • Vodafone’s work in Standards • Leader in development of open standards • Key player in development of GSM and 3G • Proponent of open standards on the Web • Working to develop new open standards for rich media UI on the mobile platform
    • • Founded in May 2005 • Mobile Web Best Practices working group • Content Guidelines for Mobile Web Developers • MobileOK • Mobile Web Techniques Wiki • Accomplishments: Mobile Web Best Practices “checker” Best Practices just published as Proposed Recommendation • Device Descriptions working group Checker utility online and in Beta • Techniques Wiki is online and available for Develop a better regime for device descriptions content developers MobileOK “last call” draft published Device Descriptions work ongoing
    • Best Practice Detail
    • WICD • Pronounced “Wicked” • Developed in W3C Compound Document Formats working group • Integration between SVG, xHTML, CSS, DOM • User agent behavior
    • “Mobile 2.0” • Transition of mobile applications to an Internet model • Mobile Web and connected applications • User choice • Leveraging open standards • Operators play vital role • e.g. content discovery and enablement
    • MOBILE2.0 • Mobile 2.0 1-day event run November 2006 day before Web 2.0 summit • Mobile Monday London and Mobile Monday Silicon Valley with support from the Open Group • 18+ speakers and panelists; 275 attendees • Follow-up event to be run October 2007 www.mobile2event.com
    • The Future • SVG-based experiences like Bundesliga become fully integrated into the browser context • WICD becomes a baseline for rich media Web Application development on the mobile platform • Rich media experiences become as comon on the mobile Web as they are on the “fixed” Web
    • XBL
    • Widgets
    • Developers Wanted! • Vodafone R&D developer community • A place for individual developers and small companies to upload and showcase beta applications • A place for “early adopters” to come to find, download and test applications • “Soft launch” last week
    • Thanks! Mobile Web Initiative: www.w3.org/Mobile WICD: www.w3.org/2004/CDF Planet Mobile Web: www.w3.org/Mobile/planet Dan’s Blog (2.0): www.torgo.com/blog