<FOWA Mobile>
Daniel K. Appelquist
Senior Technology Strategist
Vodafone Group Research and Development

Vodafone Intro
• Global mobile communications company
• 191+ million proportionate customers in
26 countries across 5 continents
• Based in the UK

64 Countries
41 Partner Markets1)
1) Affiliate and non-affiliate Partner Markets
3

Vodafone’s work in
Standards
• Leader in development of open standards
• Key player in development of GSM and 3G
• Proponent of open standards on the Web
• Working to develop new open standards
for rich media UI on the mobile platform

• Founded in May 2005
• Mobile Web Best Practices working
group
• Content Guidelines for Mobile
Web Developers
• MobileOK
• Mobile Web Techniques Wiki
• Accomplishments:
Mobile Web Best Practices
“checker” Best Practices just published as Proposed
Recommendation
• Device Descriptions working group
Checker utility online and in Beta
• Techniques Wiki is online and available for
Develop a better regime for device
descriptions content developers
MobileOK “last call” draft published
Device Descriptions work ongoing

Best
Practice
Detail

WICD
• Pronounced “Wicked”
• Developed in W3C Compound Document
Formats working group
• Integration between SVG, xHTML, CSS,
DOM
• User agent behavior

“Mobile 2.0”
• Transition of mobile applications to an
Internet model
• Mobile Web and connected applications
• User choice
• Leveraging open standards
• Operators play vital role
• e.g. content discovery and enablement

MOBILE2.0
• Mobile 2.0 1-day event run November 2006
day before Web 2.0 summit
• Mobile Monday London and Mobile
Monday Silicon Valley with support from
the Open Group
• 18+ speakers and panelists; 275 attendees
• Follow-up event to be run October 2007
www.mobile2event.com

The Future
• SVG-based experiences like Bundesliga
become fully integrated into the browser
context
• WICD becomes a baseline for rich media
Web Application development on the
mobile platform
• Rich media experiences become as comon
on the mobile Web as they are on the
“fixed” Web

XBL

Widgets

Developers Wanted!
• Vodafone R&D developer community
• A place for individual developers and small
companies to upload and showcase beta
applications
• A place for “early adopters” to come to
find, download and test applications
• “Soft launch” last week

Thanks!
Mobile Web Initiative: www.w3.org/Mobile
WICD: www.w3.org/2004/CDF
Planet Mobile Web: www.w3.org/Mobile/planet
Dan’s Blog (2.0): www.torgo.com/blog