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Australia Telecoms Statistics Market Research Report - Fixed and Mobile Operations
1. Australia - Fixed & Mobile Telecoms Statistics (tables only)
National Broadband Network
Several things became clear during the privatisation process of Telstra in the 00s.
Broadband quality was below the international benchmark; end-user and wholesale
prices were above that mark; and there was no economically viable business case for
high-speed broadband infrastructure for regional and rural Australia. At that time both
sides of government were in favour of government intervention in order to rectify this
situation. Telstra, however, was determined to maintain its monopoly and in the end the
government had to step in. This led to the structural separation of the company.
At the same time, because of the GFC, the government decided to change its
broadband infrastructure plan from a regional to a national one. They also linked that to
the development of the digital economy and launched supporting policies in e-
commerce, e-health, e-education and smart grid, all aimed at utilising the NBN for those
purposes. The $36 billion plan includes a government investment of $27 billion and
needs to be seen in the context of the $60 billion raised by the privatisation of Telstra.
Smart grids
Smart grids support the delivery of electricity to consumers using digital
communications technology to improve efficiency and reduce costs. The major players
building smart grids in Australia are mostly large energy retailers and producers
supported by IT and telecommunications firms.
Mobile operations
The mobile communications market in Australia has seen lots of infrastructure activity in
the last year from the mobile network operators (MNOs), with some of the results of that
activity still to come to fruition into 2013 and beyond. New investments are driven by a
rapidly changing market led by consumer demand, handset saturation and the demand
of faster-speed technologies in the fixed- broadband market. Competition in the mobile
sector is driving the mobile market to a lower dollar value return on a user basis. This is
being compensated by more data use on a variety of mobile devices and growth in the
emerging M2M market.
With the mobile handset market being driven by smartphone uptake, this is also driving
mobile broadband usage and the increase of over-the-top applications that are now
depriving the mobile network operators from their traditional income streams. Mobile
voice calls have now reached their peak and will start a slight level of ongoing decrease
over coming years.
As the smartphone sector in Australia takes off, in mid-2012 we see that the Android
market has overtaken the iPhone as the user’s choice as the top smartphone. But with
the 4G handset market about to expand as users come off plans, the changing of
leading brands may occur once again and we will see applications and data usage
further increase placing strains on the limited spectrum availability.
2. While overall mobile services revenue growth by the mobile network operators over the
last financial years has decreased on a year-on-year bases, in 2012 we are seeing a
further slowdown in growth with revenue growth going negative for Vodafone.
Mobile broadband
Broadband is the facilitator for a range of services that are of great value to
governments, businesses and people in rural and regional areas as well as in the cities.
Mobile broadband can also increase this value even further. With around 5.5 million
mobile broadband subscribers in Australia, the release of a 4G network by one mobile
network operator saw uptake of more than 300,000 services in just over half a year.
The use of Long-term evolution (LTE) mobility broadband has boosted the uptake of
mobile broadband usage and this is also likely to expand further as the National
Broadband Network (NBN) use of wireless services commence. Australia will see the
NBN connect around 7% of all premises in the country to fixed-wireless networks.
The availability of mobile broadband has seen social networking boom on the move, so
we need a fast upload speed to allow the 35% of Australians who use Facebook on
their mobile. The high uptake of these mobile services will also see more and more
users adding to the mobile broadband user base.
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Published: January 2013
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Telstra
Telstra is Australia’s largest telecommunications provider offering a full range of telecom
services throughout Australia. The company provides basic access services to most
homes and businesses, local and long-distance telephone call services, and mobile and
Internet services including just under seven million fixed lines and more than 13 million
mobile connections.
Wholesale services are also provided to ISPs and RSPs while advertising and
subscription television services are provided through subsidiary companies. By
September-2012 Telstra is seeing large increases in 4G LTE voice and mobile
broadband services and is keen to expand in this growing area over the next couple of
years. The last couple of years have seen extraordinary growth in prepaid mobile
connections and in 2012 prepaid numbers now exceed postpaid services.
Optus
3. Optus provides a range of communications services that include mobile, national and
long-distance services, local and international telephony, business network services,
internet and satellite services, subscription TV and digital media services.
Into 2012 the company is aiming to expand its customer base through new services.
These include the provision of MeTV, an IPTV service with FetchTV, expanded mobile
coverage in Tasmania, refarming 2G to 3G, the launch of 4G services and an
agreement providing interim satellite services in the National Broadband Network.
These new and additional services will allow Optus to gain new subscribers across its
coverage areas and to more remote and regional communities.
The numbers of wireless broadband subscribers continues to boom rising 28% year-on-
year in mid-2012 and is continuing to deliver higher data revenue, although as the
market rises to saturation levels BuddeComm believes that the rising returns will slowly
diminish. The takeover of vividwireless from Seven Media will boost the amount of 4G
spectrum and subscribers and market share in the markets where vividwireless
operates. The restaurant review company Eatability purchased by the company in mid-
2012 will add a digital media and content service flavour to the company.
Second tier telcos
Telecommunications regulatory reform will continue to feature into 2012 as the
Telecommunications Consumer Protection (TCP) Code will see the power of pricing and
usage monitoring become easier for consumers, with service providers possibly being
overseen by the regulators. The other major feature will be the new regulations
governing the transition period between now and the arrival of the NBN. Subsequently
other smaller and niche market operators will look for opportunities to gain a greater
market share of the telecommunications revenue streams to shore up their returns.
The second-tier market is making gains in broadband and they are gearing up for IPTV
which will then be bundled into their other product offerings. Although the bundled
market often sees overall revenues fall but it generally maintains a higher ARPU. Also in
2012 further consolidation is expected.
While the fixed-voice market revenue declines in the second-tier market so too are
mobile and broadband revenues. Falling revenue reflects increased bundle value as
well as consumers moving away from fixed-voice services, but it may also be a
symptom of increased reliance on VoIP-based and naked DSL platforms in the second-
tier market. Nevertheless, overall revenues in second-tier mobile services and data
services (including internet access) continue to show growth.
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