Assessment 2 KCB101 semester 2 2012. Colleen Dunne and Alex Pavlos

1. Students:
Alexandra Pavlos | n8570531
Colleen Dunne | n8614725
Storyboard
Writable/Blank DVD’s

2. Perpetual DVD’s
Tagline:
Making Memories Last
Target Audience:
Male and Females aged 25-60 years
(family oriented)
Concept:
Take a trip down
Memory Lane
Preserve precious and unforgettable
moments in life with Perpetual DVD’s 120 minutes
Feel: 4.7 GB
Elderly man who demonstrates ethos
as the voiceover character. Music will
be classical to create a pleasant and
emotional feel

3. Voiceover:
“Life's most precious gifts are
the moments you’ll remember
forever. The very first scream of
your newborn child…”
Film:
The very first screen will show a
mother giving birth to a
screaming newborn baby. A
mother with her newborn in the
hospital bed will be shown
immediately after.

4. Voiceover:
“Cuddling the creation of
yourself and your loved one and
hearing its first laugh and seeing
its first smile…”
Film:
The next screen will feature a
mother and her smiling young
baby daughter and then a proud
father with his young baby son
in his arms.

5. Voiceover:
“Watching with pride and joy as
they take their very first steps…”
Film:
The next screen will show
parents either side of their
young daughter while she takes
her first steps. It will be followed
by their son taking his first steps
while giggling and smiling.

6. Voiceover: Film:
“To becoming a bubbly young This screen will feature the parents daughter
kid, on their very first birthday…” on her first birthday blowing her candle out
on her cake and smiling and laughing. It will
immediately be followed by their one year
old son getting cake all over his face and
laughing.

7. Voiceover:
“And being the most proud, yet
reluctant parents, on their very
first day of school…”
Film:
The next screen will show their
nervous daughter and son
waving at the camera for their
mother and father on their very
first day of school – grade one.

8. Voiceover:
“Enjoying the sun and the beach on
the very first family holiday…”
Film:
The next screen will show the family strolling across the beach in the summer sun
on their very first holiday as a family. Each family member will be laughing and
smiling, ensuring the camera captures unforgettable family memories.

9. Voiceover:
“To the moment of being the
most proud and happy parent
in the whole entire world when
your son graduates with his
very first degree…”
Film:
The next screen will show a
very happy teenage son at his
university graduation. It will
also show two very happy and
proud parents to celebrate this
milestone achievement.

10. Voiceover:
“As well as the incredible
moment of when you walk your
daughter down the aisle for the
very first time in your life…”
Film:
The moment every girl dreams
of – to be a beautiful bride. It is
also a moment every father
looks forward to – walking their
daughter down the aisle. This
screen will feature a beautiful
bride being walked down the
aisle by her father, with him
shedding a tear.

11. Final Screen
Voiceover:
“Perpetual DVD’s are the perfect way to
make these amazing moments in life last
forever. Keep memories on Perpetual
DVD’s. They never get old, even when the
people on them do. Take a trip down
Memory Lane and make Perpetual DVD’s
your very first choice to preserve your
very first memories.
Film:
This will be the very last screen for the
television commercial. It will feature a
high-speed collage/overview of all of the
previous screens and steps of parents
precious memories with their children. It
will then finish off with the Perpetual
DVD’s logo (including the tag line of
“Making Memories Last”) and the above
quote, which is the company’s main
statement.