International Cargo & Logistics Conference, 2012            Kuala Lumpur, Malaysia                17-18 April 2012        ...
This presentation covers the followingtopics:Introduction - Reefer Cargo and South AsiaThe Cold chain IssuesRefrigerated C...
 The   apples that are available in today’s  supermarkets could be as old as six years and  could have been grown in appl...
 Fruits, Vegetables   and Flowers – Chilled  Cargo Meat, Fish, Seafood, etc. – Frozen Cargo Live Worms – Chilled Cargo...
Carried in a 40 feet Reefer Container Fruits & vegetables: < US$ 60,000 Frozen fish, frozen meat and cut flowers:  US$ 6...
SouthAsia
   Second largest producer in          Cold storages available for    the world of fruits and              only 10% of t...
   About 30% of South Asia’s production of fruits and    vegetables gets wasted because of poor post harvest    managemen...
   1996: Polio Eradication    Program started   2000: Expected Global    Eradication of Polio   2007: 866 Polio cases  ...
The wastage of perishables is attributed to  gaps in Cold Chain because of: High Ambient temperature Poor transport infr...
 RetailDistribution of perishables presents two particular challenges: • • Maintaining product quality throughout the dis...
 Farmer        Village agent at Taluka Level         Market agent at Mandi level         Wholesaler         Semi-Wholesal...
 What we need is a seamless gap-free cold  chain. About one-third of these post harvest losses of  perishable products c...
   External Dimensions: 20x8x8.5 Ft.   Internal Dimensions: 18x7.5x7 Ft.   Internal Volume: 1000 Cu. Ft.   Payload Cap...
Why Solar Power  Depleting Fossil   Fuels  Growing   Environmental   Concerns  Erratic and   Unreliable Grid   PowerMyt...
   Following Moore’s law, it is expected that with the new    generation technology with concentration equivalent of    m...
For INDIA: Total Annual Losses in Fruits and Vegetables: 40  million MT of Value: US$ 13 bn (30% of total  production) P...
 The solar energy  available averages 5.0  kw/sq. m/day South Asia has  abundant solar  resources, receiving  about 3000...
   Cost Of 1 Kwh Using DG Set: 15 Ct   Cost Of Running Reefer Container Per Hour @5kwh: 75 Ct   Cost Of Running Reefer ...
   Refrigerated Containers: upto 42,000 to    start with (India alone)   Solar PV Panels: upto 18.4 million    square feet
 The 69% of South Asian  population depending upon  agriculture      and       allied  activities will be lifted up into ...
   Cold chain is a logistic system that provides a series of    facilities for maintaining ideal storage conditions for  ...
 Temperature  Measurement, Monitoring,  Control and Recording Traceability Accountability Transparency Effective Comm...
An integrated cold chain infrastructure covering major    production areas, processing units and distribution    centers w...
   Set of voluntary standards for specialised reefer shipping lines    and their service providers.   Launched by a grou...
   Implementing practices and using equipment in terminals    and ships that will prevent damage to cargo   Uniform way ...
A   body dedicated to improving Food Safety  and Food Quality in the specialised reefer  shipping has been formed. Main ...
 Checkpoints are established in the supply chain to  monitor the condition of the cargo and prevent  damaged cargo from c...
 Zero Damage - a mindset in which we develop  respect for the products we carry along with the  livelihood of all partner...
 Procedures have been clearly spelt out so that  the cargo is handled economically, efficiently,  professionally and care...
 Farmer/grower         Vessel Packing   Station     Stevedore  in Truck                  Discharge port Terminal  or...
 Being  his livelihood,  the grower/farmer  takes very good care  of the cargo. Regular quality checks  will be carried ...
 Refrigeration of the product at the grower’s end is  highly recommended as the grower has no control  over its handling ...
 Even the truck driver who takes the cargo to      the       final destination point - a supermarket or a local grocery s...
 This   could be our End Consumer!
This is not       THE ENDThis is a NEW BEGINING!
Namaste
Kuala Lumpur 18 April 2012
Kuala Lumpur 18 April 2012
Kuala Lumpur 18 April 2012
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Kuala Lumpur 18 April 2012

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  • We focus on economic aspects of inland transportation and storage of high value fruits &amp; vegs
  • How about the cost of storage for such long periods assuming that the tech is there.
  • Dairy (Amul) model appropriate but here we deal with a mix of low value high volume f&amp;v and all may not justify carry ver cost per tom
  • This shows that the traditional marketing channels have to be restructured and modernized. This is where the private-public partnership looks promising.
  • Can the Reefer Containers avoid extensive cold storages at village level (on the lines Amul did)? How does this mechanism be made technically feasible and cost effective for Indian rural road conditions? If so, what is the optimum capacity under Indian conditions? Can the Amul pattern of self-help groups(or coops) at village level and f&amp;v collection routes for RC with a district Federation as a Section 25 producers’ company for packaging and distribution. Our aim is to indicate a viable O&amp;M approach….
  • CC defined to include farm level procurement points to grading/processing point to retail.
  • Retai segment is emerging under separate corporate structure. We can perhaps concentrate from farm to retail as government’s responsibility under Horticulture Mission but should aim for 360q+0 defect concept for it.
  • Quality check points from farm to packaging may be built into the infrastructure as it evolves
  • Kuala Lumpur 18 April 2012

    1. 1. International Cargo & Logistics Conference, 2012 Kuala Lumpur, Malaysia 17-18 April 2012 C. Maheshwar Anglo Eastern Maritime Academy
    2. 2. This presentation covers the followingtopics:Introduction - Reefer Cargo and South AsiaThe Cold chain IssuesRefrigerated ContainersSolar Powered ReeferContainers360 Degree and Zero DamageConceptsPartners in the Reefer Cargo Export Supply Chain
    3. 3.  The apples that are available in today’s supermarkets could be as old as six years and could have been grown in apple orchards in New Zealand and stored in cold storages using Controlled Atmosphere. They would look and taste as if they were plucked from the apple orchard yesterday. That is the Power of Reefer Technology!
    4. 4.  Fruits, Vegetables and Flowers – Chilled Cargo Meat, Fish, Seafood, etc. – Frozen Cargo Live Worms – Chilled Cargo Pharma products and Vaccines - Chilled Cargo Temperature Sensitive Chemicals & Explosives - Chilled or Frozen Photo films - Chilled cargo Electronic Components – Chilled Cargo
    5. 5. Carried in a 40 feet Reefer Container Fruits & vegetables: < US$ 60,000 Frozen fish, frozen meat and cut flowers: US$ 60,000 – US$ 120,000 Chilled Meat, frozen shellfish and flower bulbs: US$ 120,000 – US$ 300,000 Electronic Equipment, Photo film, computer chips, printer cartridges, medical supplies etc: > US$ 300,000
    6. 6. SouthAsia
    7. 7.  Second largest producer in  Cold storages available for the world of fruits and only 10% of the produce. vegetables -  Milk cold storage capacity Second highest producer of of only 40% milk  Insufficient storage Fifth largest producer of capacity for preservation eggs  Require billions of dollars Sixth largest producer of fish worth capital investment – The story goes on and on…………
    8. 8.  About 30% of South Asia’s production of fruits and vegetables gets wasted because of poor post harvest management practices. In India, the value is about US$ 13 billion every year. Tomatoes, Cauliflowers, onions and watermelons are thrown on the highway because it is not worth the effort to transport it to the markets. Cold storages are uneconomical to run, inadequate and are located far away from the farms and harvested products have to endure the ambient heat.
    9. 9.  1996: Polio Eradication Program started 2000: Expected Global Eradication of Polio 2007: 866 Polio cases reported Fresh Polio cases are still being reported. One of the reasons for the failure of Polio Vaccination program in India is the absence of an effective cold chain, especially, at the Last Mile which rendered the vaccine ineffective
    10. 10. The wastage of perishables is attributed to gaps in Cold Chain because of: High Ambient temperature Poor transport infrastructure Lack of knowledge and awareness Poor roads and poor connectivity Dusty atmosphere Non availability of refrigerated carriers Difficult Geographical terrain Unreliable grid power This results in instability in prices, farmers not getting remunerative prices, rural impoverishment resulting in farmers’ frustrations and suicides.
    11. 11.  RetailDistribution of perishables presents two particular challenges: • • Maintaining product quality throughout the distribution chain, including requirements for gap free cold-chain continuity • Managing the distribution of the products to consumers in the “last mile” of the distribution chain (i.e., the stage where products are delivered from the wholesaler or retailer to the consumer).
    12. 12.  Farmer Village agent at Taluka Level Market agent at Mandi level Wholesaler Semi-Wholesaler Retailer Consumer Contributesto Product Deterioration, especially in case of perishable products like fruits and vegetables due to extended post harvest time lag without any value addition.
    13. 13.  What we need is a seamless gap-free cold chain. About one-third of these post harvest losses of perishable products can be reduced by using Solar Powered Refrigerated Containers to transport harvested products from farms to cold storages. For India, optimum usage of the containers can yield an annual savings of about US$ 4.5 billion. The investment is US$ 2.5 billion and the payback period is just 6-9 months.
    14. 14.  External Dimensions: 20x8x8.5 Ft. Internal Dimensions: 18x7.5x7 Ft. Internal Volume: 1000 Cu. Ft. Payload Capacity: 21350 Kgs Gross Weight: 24000 Kgs Temperature : -25 To +35 Deg C Power Consumption: 3-5 KWh
    15. 15. Why Solar Power Depleting Fossil Fuels Growing Environmental Concerns Erratic and Unreliable Grid PowerMyth about Solar Power Solar PV power is very expensive
    16. 16.  Following Moore’s law, it is expected that with the new generation technology with concentration equivalent of more than 1,600 times the suns energy onto solar cells, it would be possible to produce electricity at a wholesale cost of US $0.05 per kilowatt-hour (kWh)
    17. 17. For INDIA: Total Annual Losses in Fruits and Vegetables: 40 million MT of Value: US$ 13 bn (30% of total production) Payload per Reefer Container: 21 MT Containerisability Factor of Fruits & Vegetables: 0.5 No. of Containers required to transport the total produce: 16 million No. of Containers required if each Container makes one trip a day: 42,000 Cost of a 20 ft. Container with Solar PV panel: $ 15,000+$ 37,400=$ 52,400 Cost of 42,000 Containers: $ 2.2 bn Reduction in Post Harvest Losses achieved per year: $ 4.5 bn (35% of Total Losses). Payback Period: 0.5 years or 6 months
    18. 18.  The solar energy available averages 5.0 kw/sq. m/day South Asia has abundant solar resources, receiving about 3000 hours of sunshine every year, Has a potential of about 20 MW per sq km
    19. 19.  Cost Of 1 Kwh Using DG Set: 15 Ct Cost Of Running Reefer Container Per Hour @5kwh: 75 Ct Cost Of Running Reefer Container Per Day (12 Hrs.): $9 Cost Of Running Reefer Container Per Year (365 Days): $3,285 Cost Of Running Reefer Container Using Solar Power: Nil Cost of fitting Solar PV panel on a 20 ft Reefer container: $ 37,400 Cost of a 6KVA DG Set: US$7,000 Cost of maintenance of a DG Set: US$ 3,000 per year Payback Period Of Solar Power Vs. DG Set: 27,400/3285= approx 8.4 Years Other long term environmental and social gains.
    20. 20.  Refrigerated Containers: upto 42,000 to start with (India alone) Solar PV Panels: upto 18.4 million square feet
    21. 21.  The 69% of South Asian population depending upon agriculture and allied activities will be lifted up into positive economy. Better quality and nutritious food for our population. Better health standards. Increase in awareness of the availability and use of technology for preservation of food products. Better export potential and increased foreign exchange earnings.
    22. 22.  Cold chain is a logistic system that provides a series of facilities for maintaining ideal storage conditions for perishables from the point of origin to the point of consumption in the food supply chain. The chain needs to start at the farm level (e.g. harvest methods, pre-cooling) and cover up to the consumer level or at least to the retail level. A well-organized cold chain reduces spoilage, retains the quality of the harvested products and guarantees a cost efficient delivery to the consumer given adequate attention for customer service. IF ANY OF THE LINKS IS MISSING OR IS WEAK, THE WHOLE SYSTEM FAILS.
    23. 23.  Temperature Measurement, Monitoring, Control and Recording Traceability Accountability Transparency Effective Communication Networking and Involvement
    24. 24. An integrated cold chain infrastructure covering major production areas, processing units and distribution centers which will call for the following: Strong fleet of refrigerated transport vehicles to connect the farm level storage facilities, the processing units and the various distribution centres. At retail outlets, display cabinets for marketing of frozen food products are to be provided. Need to augment cold storage facilities and container handling facilities at major ports as also an air cargo complex for targeting the global market. Quality Awareness and Consciousness to compete globally. WE NEED SOMETHING ON THE LINES OF 360 QUALITY AND ZERO DAMAGE CONCEPT OF REEFER PRODUCTS WHICH IS BEING USED IN EUROPE.
    25. 25.  Set of voluntary standards for specialised reefer shipping lines and their service providers. Launched by a group of specialised reefer operators (Specialised Reefer Shipping Association - SRSA) including Great White Fleet Ltd, Green Reefers ASA, NYKLauritzenCool AB, Seatrade Group N.V., STAR Reefers Ltd. (Blue Star Line) and Universal Reefers Ltd./Cape Reefers in 2006 Aims to meet customer needs by promoting the highest standard of quality and cargo care; on reefer vessels, in port terminals and in liner trades. Recognises that the specialised reefer shipping lines and their service providers have to work jointly to achieve this goal. Brings transparency in the supply chain of perishables on the basis that in a collaborative supply chain everyone involved should assume responsibility for their activities and take corrective action to eliminate defects.
    26. 26.  Implementing practices and using equipment in terminals and ships that will prevent damage to cargo Uniform way of establishing damage and following an agreed action plan when damaged cargo or cargo with exceptions is presented to the terminal and ship Uniform way of recording exceptions at reception, loading, unloading and delivery of cargo. Establishing local working procedures for ports of loading and unloading which are compatible with the requirements of the Code Establish quality teams in ports who will analyse the damages their cause and introduce preventive measures Provide feedback upstream in the supply chain
    27. 27. A body dedicated to improving Food Safety and Food Quality in the specialised reefer shipping has been formed. Main task - to develop guidelines for the implementation of the 360 Code and develop it further to meet the needs of the market. Developed Uniform Guidelines for auditors and certification bodies that will audit the terminal and ships. Classification societies and other accredited bodies that meet the approval of the 360 Quality Association will certify the shipping lines and the port terminals according to certification procedures.
    28. 28.  Checkpoints are established in the supply chain to monitor the condition of the cargo and prevent damaged cargo from coming onboard and recording accurately the exceptions at the time of delivery. The terminals and stevedores record the exceptions at the checkpoints in a properly structured database which allows to analyse the exceptions to reach the Six Sigma method for improving quality. Lays down the conditions for inspection and recording of exceptions, for measures taken, and communication to everyone involved of the results – all in a uniform way and by using properly structured data. Makes the transport process transparent and provides a firm base for taking corrective action at one or more points in the supply chain.
    29. 29.  Zero Damage - a mindset in which we develop respect for the products we carry along with the livelihood of all partners in the production and supply chain. Zero Damage is an industry standard adopted by SRSA members and is a part of 360 degree Quality Initiative of SRSA. Motivates people to take care of the cargo all along the way. A drive against reefer cargo claims and aims to enhance Customer Satisfaction. Reminds about respect for cargo and equips the crew members with the knowledge and expertise in cargo care, Reefer Cargo losses have been reduced substantially by use of Zero Damage Concept.
    30. 30.  Procedures have been clearly spelt out so that the cargo is handled economically, efficiently, professionally and carefully. Checkpoints in the supply chain ensure that responsibility is handed over smoothly removing any ambiguity and enhancing transparency. Whenever any cargo damage occurs, answers are sought as to WHY, WHERE and WHEN the damage had occurred reinforcing the commitment “Whoever is responsible for damage is accountable for the damage”.
    31. 31.  Farmer/grower  Vessel Packing Station  Stevedore in Truck Discharge port Terminal or Cold  Terminal or Cold store in Load Port Store in Load Port Stevedore in Load  Truck Port  Distribution Centre Port Captain  Supermarket
    32. 32.  Being his livelihood, the grower/farmer takes very good care of the cargo. Regular quality checks will be carried out during the various stages of the growing or production process.
    33. 33.  Refrigeration of the product at the grower’s end is highly recommended as the grower has no control over its handling and storage after it is sold and leaves his hands. It buys the growers that extra shelf life time that the wholesaler and retailer might reduce with poor handling procedures. A grower who can meet the challenges of preserving the quality from field to dinner table will be able to expand his marketing opportunities and will be able to compete better in the market place. If a product does not hold up in the distribution chain, often the grower is blamed for poor handling practices.
    34. 34.  Even the truck driver who takes the cargo to the final destination point - a supermarket or a local grocery store has a role to play in the Quality System.
    35. 35.  This could be our End Consumer!
    36. 36. This is not THE ENDThis is a NEW BEGINING!
    37. 37. Namaste

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