1. Social media for B2B marketing
Sandra Wendland

2. Social media sites for B2B
 Why social media for B2B?
 Social media is important for SEO. It’s a way to create backlinks
 Facebook and Twitter have changed the way people read news and surf the
web.
 New media allows direct communication and dialog with prospects, clients,
potential employees, freelancers, etc . No gatekeepers.
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3. % of B2B Marketers on Social Media
Source
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4. Number of followers matter for SEO
 SEO and social media http://moz.com/blog/your-guide-to-social-signals-forseo
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5. Social Media sites
 Facebook https://www.facebook.com/clscommunication
 Facebook is a good place to build an online community
 Linkedin http://www.linkedin.com/company/cls-communication
 The place for business contacts, recruiting employees and freelancers
 Twitter https://twitter.com/CLSnews
 News channel
 Google+ https://plus.google.com/107852070949590603474
 SEO benefits
 Xing https://www.xing.com/companies/clscommunication
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6. More social media sites
 Slideshare http://www.slideshare.net/clsnews
 An easy way to distribute Powerpoint presentations on specialized topics
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8. Facebook is mainstream now
 Mainstream = very useful for B2B
 Top source of web traffic besides Google
 "B2B search marketers need to consider leveraging Facebook for early-stage
awareness" http://buff.ly/IjEIrX
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14. CLS offers writing services
 http://www.cls-writing.com/services/digital-online
 http://www.cls-communication.com/en/services/writing-services
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