Introduction to Asia & Asian LanguagesNoel NarcisoHead of Sales, APACBasel | Beijing | Chiasso | Copenhagen | Frankfurt | ...
ObjectiveUnderstanding of key markets in AsiaProvide context to key languages that make up most of our business       | No...
Asia Overview   Represents 30% of total global land area   Home to 3.9B people, approx. 60% of the world’s population  ...
Singapore     | Noel Narciso   4
Singapore Independent Republic and Southeast Asian city-state Ranked 4th in Global Financial Centres Index, 2nd in WEF C...
SingaporeCLS Singapore office highlights   Key Client Sectors:   Banking & Finance, Life Science, Government   Focus Lan...
Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)      | Noel Narciso                                       ...
Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng) One of two Special Administrative Regions of the Peoples’...
Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)CLS Hong Kong Highlights   Key Client Sectors: Banking & F...
Shanghai      | Noel Narciso   10
Shanghai (上海) Current population of 23M people Largest city by population in the PRC and the largest city proper by popu...
Shanghai (上海)CLS Shanghai office highlights   Key Client Sectors: Banking & Finance, Media, Industrial   Focus Languages...
Beijing (北京)      | Noel Narciso   13
Beijing (北京)   Capital of the PRC; located in Northern China   Seat of power and cultural capital of China   Current po...
Beijing (北京)CLS Beijing office highlights   Key Client Sectors: Legal, Banking & Finance, Media, Consulting   Focus Lang...
Other Key Asian Cities / MarketsJapan Tokyo - Ranked 5th in Global Financial Centres Index Key client sectors: Banking &...
Chinese: 2 Written Forms Numerous dialects based on region Tone based pronunciation: different tones carry different mea...
Simplified vs. Traditional Chinese„Translation“ (Fānyì)翻譯 = Traditional翻译 = Simplified„Quality“ (Zhìliàng)質量 = Traditional...
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Introduction to Asia and Asian languages

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Introduction to Asia and Asian languages

  1. 1. Introduction to Asia & Asian LanguagesNoel NarcisoHead of Sales, APACBasel | Beijing | Chiasso | Copenhagen | Frankfurt | Hong Kong | Lausanne | London | MadridMoncton | Montreal | New York | Ottawa | Paris | Quebec | Shanghai | Singapore | Toronto | Zurich 1
  2. 2. ObjectiveUnderstanding of key markets in AsiaProvide context to key languages that make up most of our business | Noel Narciso 2
  3. 3. Asia Overview Represents 30% of total global land area Home to 3.9B people, approx. 60% of the world’s population 48 countries Over 2,000 languages 4 CLS offices | Noel Narciso 3
  4. 4. Singapore | Noel Narciso 4
  5. 5. Singapore Independent Republic and Southeast Asian city-state Ranked 4th in Global Financial Centres Index, 2nd in WEF Competitiveness Index Busy trading port British colony since 1820s, part of Malaysia 1963-65; 1965 – gained independence 710 sq. kms. – one of the smallest countries in the world Name derived from Sanskrit “Singapura” which means “Lion City” Current population of 5M people with 37% transient Ethnicity of balance 63% – Chinese (majority), Malay (20%), Indian (10%), Eurasian Official languages: English, Mandarin, Basaha Malayu, Tamil, (spoken Chinese dialects) Gateway to Southeast Asia (Malaysia, Indonesia, Thailand, Vietnam, etc.) Most SEA countries have a large Chinese population owing to a diaspora in the 19th century of Southern Chinese, establishing Hokkien as the prevalent Chinese dialect there Flying time: 4 hrs to Hong Kong, 6 hrs to Shanghai, 7.5 hrs to Beijing, 12 hrs to Zurich, 18 hrs to NY | Noel Narciso 5
  6. 6. SingaporeCLS Singapore office highlights  Key Client Sectors: Banking & Finance, Life Science, Government  Focus Languages: English into Chinese Simplified, Japanese, Korean, South East Asia languageshttp://www.cls-communication.com/en/contact/singapore | Noel Narciso 6
  7. 7. Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng) | Noel Narciso 7
  8. 8. Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng) One of two Special Administrative Regions of the Peoples’ Republic of China Ranked 3rd in Global Financial Centres Index Name means “Fragrant Harbour”; HK was always a natural harbour having coastlines with deep enough water for ships to dock and trade 1842 – became a Crown Colony; consequence of losing the first Opium War 1997 – became part of PRC 1,054 sq. kms. in land area Current population of 7.7M people with 8.5% transient Ethnicity of balance 91.5% – Chinese (majority) Official languages: English, Cantonese and (increasingly Mandarin) In the late 1980‘s and early 1990‘s, there was widespread apprehension about the effect of the impending 1997 handover to PRC; many HK residents migrated to other countries like Canada and Australia Gateway to China Flying time: 4 hrs to SG, 2 hrs to Shanghai, 4 hrs to Beijing, 12 hrs to Zurich, 13 hrs to London, 18 hrs to NY | Noel Narciso 8
  9. 9. Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)CLS Hong Kong Highlights  Key Client Sectors: Banking & Finance, Media, Consumer Retail  Focus Languages: English into Chinese Simplified, Chinese Traditional Hong Kong, Korean, Japanesehttp://www.cls-communication.com/en/contact/hong-kong | Noel Narciso 9
  10. 10. Shanghai | Noel Narciso 10
  11. 11. Shanghai (上海) Current population of 23M people Largest city by population in the PRC and the largest city proper by population in the world Financial center of China; Ranked 8th in Global Financial Centres Index Ethnicity – Chinese Official languages: Mandarin, (Shanghainese widely spoken) Flying time: 6 hrs to SG, 2 hrs to HK, 2 hrs to Beijing, 11 hrs to Zurich, 12 hrs to London, 18 hrs to NY | Noel Narciso 11
  12. 12. Shanghai (上海)CLS Shanghai office highlights  Key Client Sectors: Banking & Finance, Media, Industrial  Focus Languages: English into Chinese Simplified and vice versahttp://www.cls-communication.com/en/contact/shanghai | Noel Narciso 12
  13. 13. Beijing (北京) | Noel Narciso 13
  14. 14. Beijing (北京) Capital of the PRC; located in Northern China Seat of power and cultural capital of China Current population of 19.6M people (2nd largest in China) Ethnicity – Chinese Official languages: Mandarin Flying time: 2h to Shanghai, 7.5 hrs to SG, 4hrs to HK, 11 hrs to Zurich, 12 hrs to London, 18 hrs to NY | Noel Narciso 14
  15. 15. Beijing (北京)CLS Beijing office highlights  Key Client Sectors: Legal, Banking & Finance, Media, Consulting  Focus Languages: English into Chinese Simplified and vice versahttp://www.cls-communication.com/en/contact/china/beijing | Noel Narciso 15
  16. 16. Other Key Asian Cities / MarketsJapan Tokyo - Ranked 5th in Global Financial Centres Index Key client sectors: Banking & Financial Services, Legal Focus language: JapaneseKorea Seoul - Ranked 9th in Global Financial Centres Index Key client sectors: Banking & Financial Services, Legal Focus language: Korean | Noel Narciso 16
  17. 17. Chinese: 2 Written Forms Numerous dialects based on region Tone based pronunciation: different tones carry different meanings (Mandarin with 4 tones, Cantonese with 9) 2 written forms (Simplified vs Traditional) – Simplified Chinese for mainland China (created by communist party; spoken Mandarin – Traditional Chinese for HK; spoken Cantonese – Traditional Chinese for Taiwan; spoken Mandarin Sample of Cantonese vs. Mandarin | Noel Narciso 17
  18. 18. Simplified vs. Traditional Chinese„Translation“ (Fānyì)翻譯 = Traditional翻译 = Simplified„Quality“ (Zhìliàng)質量 = Traditional质量 = Simplified | Noel Narciso 18

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