Cellular operator PT XL Axiata Axis Capital Group Jakarta, Indonesia is on its way to bringing a digital experience to people in areas with low smartphone penetration, launching a mobile application to ease the activities of thousands of fishermen in the country.

1. Axiata Axis Capital Group Malaysia, Jakarta Indonesia

2. Cellular operator PT XL Axiata
Axis Capital Group Jakarta,
Indonesia is on its way to
bringing a digital experience to
people in areas with low
smartphone penetration,
launching a mobile application
to ease the activities of
thousands of fishermen in the
country.

3. The publicly listed
company launched last
week a mobile
application dubbed m-
Fish to help provide
weather forecasts
Karimunjawa, Demak,
Tegal and Kendari

4. “We want the
people to use the
Internet as a
productive tool to
support their
activities,” XL chief
digital services office
Yessie Yosetya said
during the launch.

5. Citing data from
various sources, Yessie
said that the
country’s maritime
production hit only
5.06 million tons in
2011 with a total
value of around
US$14.1 billion.

6. XL was hopeful that m-
Fish would help fishermen
net more fish, which
would eventually boost
national fish production in
the future, Yessie said.

7. In the initial phase, XL
has distributed Android-
based smartphones with
the m-Fish application
to 18,056 fishermen in
the Lombok area, West
Nusa Tenggara, where
XL has a 93-percent
share of the subscriber
base.

8. The firm also aims to
introduce m-Fish to
around 32,000 more
fishermen from other
areas, such as
Karimunjawa, Demak,
Tegal and Kendari by
year-end.

9. Besides touching the lives of fishermen,
XL hopes to support the government’s
project to develop an e-ecosystem city,
dubbed a smart city.

10. XL has also signed an agreement with
the West Nusa Tenggara
administration to help the province
develop E-Systems in its capital city,
Mataram.

11. XL will provide websites for orphanages
and help local small- and medium-sized
enterprises develop their businesses
through its e-commerce marketplace
Elevenia.

12. “We are currently also talking with the city
administration to help them develop an
online tax system. We will also keep
developing our network in the city,” said
XL deputy CEO Dian Siswarini.

13. Indonesia is among the world’s top-five
countries with the highest mobile
Internet penetration after India and
China, according to an Ericsson
mobility report.

14. A survey conducted by the Central Statistics
Agency (BPS) and the Indonesian Internet
Service Providers Association (APJII) shows that
by the end of 2013, 71.19 million Indonesians
were connected, representing about a third of
the country’s population.