1. Blogging Boot Camp
Picture Perfect
A Picture is worth 1,000 words
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2. Recap: Writing for Blogs
• Main take aways?
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3. Recap: Writing for Blogs
• Main take-aways?
– People read differently on the internet,
they’re active and they often have
objectives
– Titles need to be catchy AND SEO friendly
– Writing should get to the point immediately
– It’s the completeness of the message that
matters
– Make your content easy to skim
– use links to let people gain more info if
desired
– If blogging for media converge, inform. If
blogging for activists, empower and inspire
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4. Blog Writing Quiz Review
1. What percentage of people read
word-for-word on the internet?
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5. Blog Writing Quiz Review
Q1. What percentage of people read
word-for-word on the internet?
A 1. 17%
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6. Q2. Please describe the difference
between how people read online, in
comparison to how they interact with
print writing
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7. Q2. Please describe the difference
between how people read online, in
comparison to how they interact with
print writing
A2. People skim and are active
recipients of information
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8. Q3. What is an inverted pyramid writing
structure? Why does it work online?
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9. Q3. What is an inverted pyramid writing
structure? Why does it work online?
A3. Conclusion/main point first 
Examples or further information  Fluff
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10. Q4. What's the maximum number of list
items per bulleted list in a blog post?
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11. Q4. What's the maximum number of list
items per bulleted list in a blog post?
A4. Seven
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12. Q5. Please write one sentence in the
passive voice, one in active voice.
A5. The development of tar sands
pipelines threatens wild salmon.
(active)
Wild salmon are threatened by the
development of tar sands.
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13. Q6. Which of the following is NOT true
about sub headings?
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14. Q6. Which of the following is NOT true
about sub headings?
A6. They need to be catchy, like the title
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15. Q7. Please define in-linking
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16. Q7. Please define in-linking
A7. Linking text to other content hosted
on your site
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17. Q8. What does the TITLE acronym stand
for, in relation to writing strong titles for
blogs?
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18. Q8. What does the TITLE acronym stand
for, in relation to writing strong titles for
blogs?
A8.
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19. Q9. What's the general word count max
for a blog post, according to most
readers' attention span?
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20. Q9. What's the general word count max
for a blog post, according to most
readers' attention span?
A9. 500 words
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21. Q10. If you could choose a super power,
which one would you pick?
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22. A10.
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23. Why do photos matter for blogs?
“Any good blogger will tell
you that images and
imagery are vitally
important in the
development and rise of
any good blog, but they
are often also quite often
the most frustrating,
annoying and time
consuming aspect of any
blogs life as well.”
-Darren Rowse, ProBlogger.net
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24. Photos and online communications:
Just the facts ma’am
• Ten percent of photos
taken by humankind
took place in the last
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• top three content
categories that
benefit from images:
news, politics, and
sports
• Most important
element for user
engagement on
social network
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25. What makes an image
compelling?
Powerful
Informative
Engaging
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27. 27

28. 28

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32. 32

33. 33

34. 34

35. 35

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37. Crediting and Copyright
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38. How we work with
pro-photographers
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39. Copyright
• Original content is always best
• Don’t use anything unless you have
explicit permission to do so
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40. Open Source Photographs
Flickr
- Flickr(flickr.com/search
/advanced)
- Creative commons
(search.creativecomm
ons.org)
- Paid options:
- iStock
- AP Images
Creative commons
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41. Caption writing tips
• Make the picture
make sense
• Give (accurate)
facts
• Indentify people
• Write
conversationally
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42. Photo Dimensions
• Width: 650 pixels
• Height: 300 pixels
• Resolution on most
screens in 72 ppi
• Images get optimized
down
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43. 5 amazing blog photographs
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44. 5 amazing blog photographs
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45. 5 amazing blog photographs
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46. 5 amazing blog photographs
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47. 5 amazing blog photographs
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