Blogging Boot Camp: Search Engine Optimization

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Tips on driving traffic to your blog post. We'll also touch on issues of fair use.

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  • Visually pleasing photographs
  • Visually pleasing photographs
  • Tap before you take a photo (focus)Don’t use the zoom tool
  • If your blog gets posted and no one sees it…did it get posted at all? Making sure that your blog gets out there is a group effort.
  • Building an audience takes time
  • Use your personal networks—whatever they may be—to link to your content and get it into people’s feeds. FB is the number one driver of traffic to our siteOrganization usually promotes our blog content on Social MediaBookmarking sites (SU, digg, reddit, delicious, technorati)
  • Listservs you may be onAsk for feedback from colleaguesFriends and familyEncourage people to subscribe
  • 1, comment on other blogs-link to your own blog2. Submit it as a guest post to other influencial/relavant posts3. Ask prominent bloggers to link to your posts
  • We care about google (90% of traffic) a lot of how we find our content is through search. If we want people to find our content, we need to pay attention to SEO best practices
  • We have the blog on our HP so there’s fresh content there for crawlerBecome a go to source for breaking information (more repeat visitors)Some search items need freshness (recent events or hot topics) (regularly recurring events)
  • 2 aspects of titles: get people to click and get rankedWant the title to be less than 70 characters or you’ll get the …Creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. Put most important keywords first
  • When you’re creating content, think about what people are search forBe a google detectiveSprinkle these key words throughout the copy without keyword stuffing
  • Need to write for bots and for humans
  • Fair use: use it in a factual rather than creative way—use for nonprofit educational purposesReview of photography copyright: make sure you have written and specific permission to use pro photographs, give that written permission to comms. Photos are valuable assets—treat photographers with the utmost respect
  • Blogging Boot Camp: Search Engine Optimization

    1. 1. Driving traffic, playing by the web rules 1
    2. 2. Main takeaways 2
    3. 3.  We live in an image-centric era News, politics and sports content benefits most from photographs Essential for being share- worthy 3
    4. 4. PowerfulInformativeEngaging 4
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    6. 6. Visually pleasing photographs! 6
    7. 7.  DO tap before you take (focus) DON’T use zoom DO use the human tripod (elbows in) and two hands to stabilize yourself DO look for soft light 7
    8. 8. Dimensions Pretty please…  Let us know where your pictures are from (crediting info)  Suggest an image to accompany the post if you don’t have an original 650 px wide 300 px high 72 ppi resolution 8
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    15. 15. http://www.youtube.com/watch?v=hF515-0Tduk 15
    16. 16.  Freshness matters to Googlebots The sooner you get content out there, the more likely other web authors are to link to your story We like to have people learn information about us from us, rather than other sites 16
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    23. 23. • Recommend that yousummarize, quote, discuss and/or link to theoriginal article• Ask before you repost-make sure others askbefore they repost yourcontent 23

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