PROFILE: Today, you move around every street, city, state of Nigeria and even the entire African landscape, all you breathe in is the love and passion of football displayed by all income earners. Although in Nigeria, people love their national team but in terms of club football, foreign football is highly consumed, but ten years ago it was different because when Nigeria’s most supported football club Stationery stores of Lagos city is to play a match. The whole city is fired up, traffic jams along the roads with approximately 80000 fans moving three hours before the kickoff, intense media campaign; fan argument about the game and the local economy is also active.
PROBLEM: Mismanagement of football business in Nigeria. [Since at that time football was less seen as a business but now a multibillion dollar industry that was immune to the recent global financial crises].
SOLUTION: As a result of a change drive, CJ ENTERPRISES [Startup investment holding] has come up with a project that adds value to Nigeria football which will indeed change the poor image of African football.
Highest capacity football fans in Nigeria, capital of football in Nigeria.
Solid corporate base, business capital of Nigeria, for supply of commercial funds.
- Media capital of Nigeria. Therefore the fundamental are already in place of a ready and prepared market. their image which calls for you to have an exceptional brand. Most importantly fans are creators and created by word of mouth of mouth marketing that can tear apart your business or enhance your business success.
NEEDS However for this club to take Nigerian football to a new dawn a lot of things has to be improved and they are: INFRASTRUCTURE: Efficient, attractive and comfortable stadium with good security system for my customers.
MARKETING: Lot of people [customer] needs to be aware and involved in the club and every of its activities. MEDIA: There has to be a synergy between the club and the media since it is now a media business and most importantly: BRAND DEVELOPMENT: Substantial components in the marketing of the club to make it attractive to customers who in this dynamic industry are very vocal, proud, exposed to global brands, because they want to flaunt their clubs to upgrade their image which calls for you to have an exceptional brand. Most importantly fans are creators and created by word of mouth of mouth marketing that can tear apart your business or enhance your business success.
This makes a good reason why our strategy for this business with our analysis of business environment is : STRATEGY: HIGH BRAND VALUE SYSTEM This is because apart from maximizing profits, the BASIC OBJECTIVE: To be a global brand in African soccer perspectives within the next five years.
POSSIBILITY: However when It believes Lagos city football club intends being a global brand in the next five years, It is basically more than imagination because not every football club has the potential of being a global brand. All football clubs in the world that are global brands are major clubs in major and densely populated cities, for example Milan of Italy has Ac and Inter Milan, Madrid has real Madrid, Barcelona has F.C Barcelona, London has Arsenal and Chelsea, even in Africa Cairo has AHLY and ZAMALEK, South Africa has Chiefs and Pirates, Ghana has Hearts of Oak and as ASANTE KOSOVO that is why Lagos hungers for one like expressed over times by Nigeria top sports journalists which C j enterprise wants to take advantage but with our own vision in business. Also winning the Nigeria premier League [Local dominance] which qualifies us to enter and win the Africa champions league [African brand which qualifies you to enter and win the Ultimate prized FIFA CLUB WORLD CHAMPIONSHIP [global brand] competing with global brands like Manchester united, Chelsea, Barcelona, Real Madrid and Ac Milan. Hosting invitational tournaments with established global brands to exploit brand association benefits, inculcate our brand in the industry, and finally serve as a back up to our finances due to the low level of growth of Africa soccer business. Merchandising. Exploit foreign market.
Therefore definitely with our management system, marketing and financial strategies in my developed business plan we will be building a profitable asset and business model that will be sustained.
However for more information and funding interest contact: CHRIS OJUKOKO JNR CHIEF EXECUTIVE firstname.lastname@example.org +234-8062706284 I look forward to working with you in setting a standard in this industry that will bring a totality of growth within the African continent.
CEO REMARKS: At CJ ENTERPRISES we look for markets where the customers are not well served by the dominant player and where we can make a difference with a well-priced service that has a competitive edge. The market does not change itself, people change it by introducing new options, new ways of doing things. We are reinventing the market and then taking it ahead. We have a standard here at CJ ENTERPRISES and we look at global standards and take it ahead because we are birthed to take the world ahead. It is no longer about getting people to say yes to your business but about getting people not to say no to your business. This is what CJ ENTERPRISES is doing ---- CHRIS OJUKOKO JUNIOR.