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the future is friendly....
....and the future is here!
AGENDA <ul><li>Current Market </li></ul><ul><li>Promotional Priorities </li></ul><ul><li>Creative Action </li></ul>
COMING TOGETHER <ul><li>Broad Demographic </li></ul><ul><ul><ul><li>15-30 Years Old </li></ul></ul></ul><ul><ul><ul><li>Ac...
TRYING TELUS <ul><li>Brand Switching Purchase </li></ul><ul><ul><ul><li>Other Brand Loyals </li></ul></ul></ul><ul><li>Bra...
A FRIENDLY TRANSITION <ul><li>Brand Awareness </li></ul><ul><ul><ul><li>Recall </li></ul></ul></ul><ul><ul><ul><li>Unforge...
THE RIGHT DECISION <ul><li>Brand  Positioning </li></ul><ul><ul><ul><ul><li>Advantageous  </li></ul></ul></ul></ul><ul><ul...
KEEPING IT SIMPLE <ul><li>The TELUS Image </li></ul><ul><li>A Different Message </li></ul><ul><ul><ul><li>Combined Appeal ...
KEEPING IT TELUS <ul><li>Combination Execution </li></ul><ul><ul><ul><li>Personality </li></ul></ul></ul><ul><ul><ul><li>H...
 
 
 
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Ads And Sales Telus Presentation

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Presentation that I did in my Ads and Sales Promotion class this winter. Focuses on the benefits of Telus\'s wide range 3G network

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  • At TELUS, you believe that the future is friendly because in this day an age, there is no need for consumers to be weary of new technology and it is essential for them to be aware the many benefits that they will experience from understanding it. Presently, features such as text messaging, video calling, as well as music and camera phones have become basic commodities for cell phone users and this has caused a shift in consumer attitudes and has lead to higher consumer expectations when buying a new cell phone. A decade ago these features were merely speculations of the distant future, and they are now part of our day-to-day routines.
  • Transcript of "Ads And Sales Telus Presentation"

    1. 1. the future is friendly....
    2. 2. ....and the future is here!
    3. 3. AGENDA <ul><li>Current Market </li></ul><ul><li>Promotional Priorities </li></ul><ul><li>Creative Action </li></ul>
    4. 4. COMING TOGETHER <ul><li>Broad Demographic </li></ul><ul><ul><ul><li>15-30 Years Old </li></ul></ul></ul><ul><ul><ul><li>Across Canada </li></ul></ul></ul><ul><li>Non-Customer Groups </li></ul><ul><ul><ul><li>Other Brand Loyals </li></ul></ul></ul><ul><ul><ul><li>New Category Users </li></ul></ul></ul>
    5. 5. TRYING TELUS <ul><li>Brand Switching Purchase </li></ul><ul><ul><ul><li>Other Brand Loyals </li></ul></ul></ul><ul><li>Brand Trial Purchase </li></ul><ul><ul><ul><li>New Category Users </li></ul></ul></ul>
    6. 6. A FRIENDLY TRANSITION <ul><li>Brand Awareness </li></ul><ul><ul><ul><li>Recall </li></ul></ul></ul><ul><ul><ul><li>Unforgettable Critters </li></ul></ul></ul><ul><li>Increase Brand Attitude </li></ul><ul><li>Generate Brand Purchase Intention </li></ul>
    7. 7. THE RIGHT DECISION <ul><li>Brand Positioning </li></ul><ul><ul><ul><ul><li>Advantageous </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Brand Position </li></ul></ul></ul></ul><ul><ul><ul><ul><li>End Benefit </li></ul></ul></ul></ul><ul><li>Important Attributes </li></ul><ul><li>Informational Motives </li></ul><ul><ul><ul><ul><li>Mixed Approach </li></ul></ul></ul></ul>
    8. 8. KEEPING IT SIMPLE <ul><li>The TELUS Image </li></ul><ul><li>A Different Message </li></ul><ul><ul><ul><li>Combined Appeal </li></ul></ul></ul><ul><li>Creative Critters </li></ul><ul><ul><ul><li>Likeable </li></ul></ul></ul><ul><ul><ul><li>Similar </li></ul></ul></ul><ul><ul><ul><li>Familiar </li></ul></ul></ul>
    9. 9. KEEPING IT TELUS <ul><li>Combination Execution </li></ul><ul><ul><ul><li>Personality </li></ul></ul></ul><ul><ul><ul><li>Humour </li></ul></ul></ul><ul><ul><ul><li>Straight Sell </li></ul></ul></ul><ul><li>Message Structure </li></ul><ul><ul><ul><li>Visual </li></ul></ul></ul><ul><ul><ul><li>Recency Effect </li></ul></ul></ul><ul><ul><ul><li>One-Sided </li></ul></ul></ul>
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