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Professor Steve Schifferes presented a summary of his research into public trust in business journalism at a BBC Trust seminar on impartiality and economic reporting in November 2012.
Professor Schifferes' research shows that the public does not trust journalists to give a fair and balanced picture of the economic crisis, and thinks there is not enough information on how the crisis will affect the jobs and incomes of ordinary people.
The research was based on a poll conducted by ICM in November 2011 with a sample size of 2,000 adults.
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