Disclaimer This presentation contains forward-looking statements regarding the prospects of the business, estimates for operating and financial results, and those regarding Cia. Herings growth prospects. These are merely projections and, as such, are based exclusively on the expectations of Cia. Hering management concerning the future of the business and its continued access to capital to fund the Company’s business Plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in Cia. Hering’s filed disclosure documents and are, therefore, subject to change without prior notice.
Significant sales growth with margin and profitabilityincrease since 2007. Business model that allows higher operational leverage and ROIC.
Strong sales performance in all brands and channels,specially in Hering brand.
Hering brand growth leveraged by strong expansion ofthe Hering Store chain.
Expressive Hering Stores opening potential in allbrazilian regions....
... besides growth opportunities in Same Store Sales.
Other channels (multibrand retail and webstore ) alsoshow good expansion perspectives. MULTIBRAND RETAIL HERING WEBSTORE - Focus on same clients sales growth - Sales channel with the highest growth mainly through: rate: + 101.7% (9M10) • Especialization - The company will focus on increasing • Execution improvement within the store sales through the online channel • POS Material - Reevaluation of the E-commerce format - Organic growth due to the number of to enhance the potential of the business clients increase 2007 2008 2009 9M09 9M10 Multibrand channel Sales (R$ million) 133.0 213.1 322.6 222.7 314.6 +60.2% +51.4% +41.2% Nr. of clients 7,768 11,105 11,742 11,500 12,662 +43.0% +5.7% +10.1% # of clients (Footprint) Same Clients Sales
Growth potential in the kids market with the newbusiness strategy. Premium - Fashion - Colorful - Cheerful - Trendy Better - A/B Public Price Points Value - Mini adult - Casual - Basic Moderate - Updated - Democratic
Two pilot stores were opened in the Hering Kids format. •Shoppings Anália Franco and Butantã •Very good first impressions •Decision on expanding should happen during the second half.
Launch of the first dzarm. flaghsip store. Shopping Anália Franco