Meet Deep Discovery

Awecomm Web Strategies

All that an organization needed to be competitive is some type of online presence.
At this time the website planning process consisted of:
What content do you want on the website?
What color is your logo, and what does your marketing material look like?

Lack of online competition gave businesses with website an immediate edge.
Technically immature audience prompted users to conduct lengthy visits (not sure how to use search technology).
Lack of competing content bombardment led website visitors to consume relatively large amounts content.
This just doesn’t work anymore!
And here’s why …

Consumer are constantly exposed to large amounts of content online and offline.
More technically educated visitors lead to more searches and shorter website visits.
Content must appear extremely relevant to a user’s situation for them to react to it and decide to read on.
Information Foraging Concept: “Give me what I want right now, or I’ll keep looking for a website that will.”

The Awecomm Approach:
The only way that we generate success for our customers is to create websites that come as close as possible to addressing each user’s specific needs.
What are the goals of the organization?
What are the needs of the customer?
What role does the web site play in bringing these concepts together?
How is the success of the website measured?

The first step involved in a website design or redesign.
A methodical approach for gathering business-related information to be used in the creation of a customer-centric and business-focused website.
Stating the obvious.

Starts with the creation of an Information Architecture that allows visitors to easily access the information they need.
Success Scenarios are created that verify the validity of the Information Architecture.
Wireframes are built that accurately describe the content on each page and the navigation scheme and highlight important elements.
A Graphical Concept is designed that emphasizes necessary page elements and calls-to-action, while properly representing the business’ brand image.

Outputs Website Information Architecture Page Wireframes Success Scenarios A Goal-Focused Design Concept Measurement Structure A website that is ready to be designed! Discovery Inputs Business Differentiation Data Customer Needs & Wants Customer Motivators Sales & Marketing Information Online Competitive Information Website Goals & Objectives

Upon completion of the Deep Discovery Process, you will be confident that a website built around this new architecture for your business will produce:
Lower bounce rates.
Increased conversions (sales, leads, inquiries).
A user-focused experience for visitors.
Effective calls-to-action that address customers’ needs.
A measurable framework that can be used to optimize the performance of the website over time.

In addition to a robust website plan, Deep Discovery provides:
A clear outside-looking-in perspective of your business strategy and marketing campaigns.
Incentive to make the hard decisions that are often avoided regarding marketing and strategy.
A better understanding of your prospective customers and general audience.

What if you create a graphically stunning new website, and it doesn’t produce results?
What if your assumptions about your customers are wrong?
What if you aren’t able to measure and improve the performance of your new website?
What if the site’s content is organized incorrectly, and prospective customers can’t find what they need to make a decision?
What if you skip Deep Discovery, and you
don’t do things right the first time?
What then?

Visit http://www.MeetDeepDiscovery.com for more information, as well as detailed Case Studies.
Email us at [email_address] with questions or comments.
Give us a call at 877-293-7999 to start talking about your project!

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Meet Deep Discovery

by Chris Spiek on Sep 07, 2007

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Meet Deep Discovery — Webinar Transcript