Meet Deep Discovery

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An introduction to the Deep Discovery Process, which is used to plan an architect websites that achieve real business results. Created by Awecomm Web Strategies. See http://www.MeetDeepDiscovery.com for more information.

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Meet Deep Discovery

  1. Awecomm Web Strategies
  2. <ul><li>All that an organization needed to be competitive is some type of online presence. </li></ul><ul><li>At this time the website planning process consisted of: </li></ul><ul><li>What content do you want on the website? </li></ul><ul><li>What color is your logo, and what does your marketing material look like? </li></ul>
  3. <ul><li>Lack of online competition gave businesses with website an immediate edge. </li></ul><ul><li>Technically immature audience prompted users to conduct lengthy visits (not sure how to use search technology). </li></ul><ul><li>Lack of competing content bombardment led website visitors to consume relatively large amounts content. </li></ul><ul><li>This just doesn’t work anymore! </li></ul><ul><li>And here’s why … </li></ul>
  4. <ul><li>Consumer are constantly exposed to large amounts of content online and offline. </li></ul><ul><li>More technically educated visitors lead to more searches and shorter website visits. </li></ul><ul><li>Content must appear extremely relevant to a user’s situation for them to react to it and decide to read on. </li></ul><ul><li>Information Foraging Concept: “Give me what I want right now, or I’ll keep looking for a website that will.” </li></ul>
  5. <ul><li>The Awecomm Approach: </li></ul><ul><li>The only way that we generate success for our customers is to create websites that come as close as possible to addressing each user’s specific needs. </li></ul><ul><li>What are the goals of the organization? </li></ul><ul><li>What are the needs of the customer? </li></ul><ul><li>What role does the web site play in bringing these concepts together? </li></ul><ul><li>How is the success of the website measured? </li></ul>
  6. <ul><li>The first step involved in a website design or redesign. </li></ul><ul><li>A methodical approach for gathering business-related information to be used in the creation of a customer-centric and business-focused website. </li></ul><ul><li>Stating the obvious. </li></ul>
  7. <ul><li>Starts with the creation of an Information Architecture that allows visitors to easily access the information they need. </li></ul><ul><li>Success Scenarios are created that verify the validity of the Information Architecture. </li></ul><ul><li>Wireframes are built that accurately describe the content on each page and the navigation scheme and highlight important elements. </li></ul><ul><li>A Graphical Concept is designed that emphasizes necessary page elements and calls-to-action, while properly representing the business’ brand image. </li></ul>
  8. Outputs Website Information Architecture Page Wireframes Success Scenarios A Goal-Focused Design Concept Measurement Structure A website that is ready to be designed! Discovery Inputs Business Differentiation Data Customer Needs & Wants Customer Motivators Sales & Marketing Information Online Competitive Information Website Goals & Objectives
  9. <ul><li>Upon completion of the Deep Discovery Process, you will be confident that a website built around this new architecture for your business will produce: </li></ul><ul><li>Lower bounce rates. </li></ul><ul><li>Increased conversions (sales, leads, inquiries). </li></ul><ul><li>A user-focused experience for visitors. </li></ul><ul><li>Effective calls-to-action that address customers’ needs. </li></ul><ul><li>A measurable framework that can be used to optimize the performance of the website over time. </li></ul>
  10. <ul><li>In addition to a robust website plan, Deep Discovery provides: </li></ul><ul><li>A clear outside-looking-in perspective of your business strategy and marketing campaigns. </li></ul><ul><li>Incentive to make the hard decisions that are often avoided regarding marketing and strategy. </li></ul><ul><li>A better understanding of your prospective customers and general audience. </li></ul>
  11. <ul><li>What if you create a graphically stunning new website, and it doesn’t produce results? </li></ul><ul><li>What if your assumptions about your customers are wrong? </li></ul><ul><li>What if you aren’t able to measure and improve the performance of your new website? </li></ul><ul><li>What if the site’s content is organized incorrectly, and prospective customers can’t find what they need to make a decision? </li></ul><ul><li>What if you skip Deep Discovery, and you </li></ul><ul><li>don’t do things right the first time? </li></ul><ul><li>What then? </li></ul>
  12. <ul><li>Visit http://www.MeetDeepDiscovery.com for more information, as well as detailed Case Studies. </li></ul><ul><li>Email us at [email_address] with questions or comments. </li></ul><ul><li>Give us a call at 877-293-7999 to start talking about your project! </li></ul>

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