Confe re nc e : 30 th Nov.
Works h ops : 1 s t & 2 nd De c
Ve nue : India n S c h ool of B us ine s s , Hyde ra ba d, Ind
info@us a bilityma tte rs .org
Organized by

3 rd A nnual National Conference on Usability
UMO-2007 is a uniq ue opportunity to le a rn, e xc h a ng e ide a s , s h a re re s ourc e s , a nd ne twork. Th is
Na tiona l e ve nt is a n e a s ily a c c e s s ib le , a fforda b le wa y to a c q uire ne w te c h niq ue s , vie w b e s t
pra c tic e s , a nd unde rs ta nd is s ue s fa c ing our profe s s ion with out a h ug e inve s tm e nt in tim e ,
e xpe ns e , a nd tra ve l.
Conference site: www.umo.in/umo2007
Th is is a n E a rth -Da y-s tyle e ve nt, foc us e d on e a s y-to-us e te c h nolog y, wh ich la s t ye a r involve d 250 e ve nts in 45 c ountrie s .
Th e Us a bility P rofe s s iona ls ' As s oc ia tion is doing th a t by e nc oura g ing , org a niz ing , a nd s pons oring 36 hours of a c tivitie s a round th e g lobe
 World Us a bility Da y 2006 promote s th e va lue of us a b ility e ng ine e ring a nd us e r-c e nte re d de s ig n a nd th e be lie f th a t e ve ry us e r h a s th e
re s pons ibility to a s k for th ing s th a t work be tte r.
h ttp:/ www.worldus a bilityda y.org /
/

UsabilityMatters.Org (UMO)
Us abilityMatters .Org is a non-profit org a niz a tion working towa rds de s ig n
a wa re ne s s a nd e xc h a ng e of de s ig n s e ns ibilitie s . It is a forum de dic a te d to
dis c us s ing , improving a nd promoting th e work of th e Us a bility a nd Inte ra c tion
de s ig n c ommunity in India .
It h a s g ot 550+ me mb e rs from a ll a round th e world
UMO h a s s uc c e s s fully org a niz e d World Us a bility Da y 2005 a nd World Us a bility Da y 2006 a t
IS B
www.us a bilityma tte rs .org

What do you gain
 LEARN a bout importa nt tre nds , c utting e dg e me th ods ,
a nd c a s e s tudie s in us a bility a nd us e r-c e nte re d de s ig n.
 NETWORK with folks wh o do wh a t you do, a nd me e t
e mploye e s .
 LEAVE motiva te d to c re a te us e r e xpe rie nc e s th a t drive
re s ults with a toolkit of te c h nique s a nd be s t pra c tic e s .

Who attends the conference & Workshops
 For the conference on 30th Nov. confirmed attendees are 250
 For the Workshops on 1st and 2nd Dec- confirmed attendees are 100
For the exhibition (1st – 4th Dec), we are expecting around 20,000 people

Online UMO site got 1,10,000 hits from all around the world

 Us a bility a nd us e r e xpe rie nc e profe s s iona ls
 Inte ra c tion de s ig ne rs
 Informa tion a rc h ite c ts
 E xe c utive s , m a na g e rs , te a m le a de rs a nd us a b ility a dvoc a te s
 S tude nts a nd ne wc ome rs to th e fie ld of us a bility a nd us e r-c e nte re d de s ig n
 P roje c t te a m me m be rs wh o wa nt to improve th e us a bility of th e ir produc ts
 UI De ve lope rs
 S oftwa re e ng ine e rs
 Qua lity/ s ting e ng ine e rs
te
 Doc ume nta tion profe s s iona ls
 Arc h ite c ts
 De s ig n e nth us ia s ts / s ig n s e ns itive us e rs
de

UMO2007 Event Highlights
 UMO2007 &World Us ability Day 2007 c onfe re nc e
Da te : 30 No ve mbe r, 9am to 7pm
Ve nue : IS B( Indian S c ho o l o f Bus ine s s )
 UMO2007 wo rks hops
Da te : 1 s t & 2 nd De c e mbe r, 10am to 5pm
Ve nue : to be anno unc e d
 UMO 2007 Bad Des ign Expo
Ca rtoon a nd B a d De s ig n Conte s t e ntrie s would b e put up for a public e xh ib ition for one we e k
F rom 1s t to 4th De c . 2007, a t S tate Art Galle ry, Hyde ra b a d

UMO2007 Event Highlights
-Boycott Bad-Des ig n Co ntes t’07
 Us abilityMatte rs .Org ’s
UMO is h olding th is c om pe tition for ide ntifying B a d-De s ig ns a s pa rt of our a c tivitie s
towa rds th e World Us a b ility Da y-2007. P a rtic ipa tion is ope n to e ve ryb ody from e ve ry
c ountry in th e world, a nd from a ny b a c kg round- de s ig ne rs a nd de s ig n s e ns itive
c ons um e rs !
Th e m e for th e C om pe tition: Day-to -day nuis anc e s with Te c hno lo g y
http://www.us abilitymatte rs .o rg /arc hive /2007-08-26/umo __bo yc o tt_bad_de s ig ns _c o nte
 P le a s e h a ve a look a t B oyc ott B a d- De s ig n C onte s t’06 &
B oyc ott B a d-De s ig n C onte s t’05 re s ults

UMO2007 Event Highlights
-International Cartoon Conte s t’07
 Us abilityMatte rs .Org ’s 7
Th e UMO-Inte rna tiona l C a rtoon C onte s t'07 is org a niz e d b y UMO towa rds th e World
Us a b ility Da y. P a rtic ipa tion is ope n to a ll c a rtoonis ts from e ve ry c ountry in th e world.
Th e m e for th e C om pe tition: He alth via Te c hno lo g y
http://www.us abilitymatte rs .o rg /arc hive /2007-08-26/umo __3rd_inte rnatio nal_c arto o n&t=
 P le a s e h a ve a look a t Inte rna tiona l C a rtoon C onte s t ‘06 a nd
Inte rna tiona l C a rtoon C onte s t’05 re s ults

Program draft
Spe ake rs

1. Jo n Do dd–Dire c to r a nd C o- foun de r, B un nyF oo t, UK- Ke y note spe ake r
2. Ravi Po o vaih - He a d , IDC , IITB om b a y- On Inte raction De sign
3. Anil Jampala, Vic e P re s id e n t, S a tya m Mic ros oft , P re s id e n t, Hys e a
4. Anirudha Jo s hi, P rof. In te ra c tio n de s ig n, IITB o m b a y
5. Po o s apati Parame s hwar Raju, Artis t a n d Art h is toria n
6. Nanda Kumar Birudavo lu, Arc h ite c t a n d De s ig ne r
7. Dr. Ne e raj Raj , Dire c to r, Me dR C , E - le a rnin g
Le ad Pro mote rs Time
 (1 5m )
10 min Spe e c hes

Mo bile Bus ine s s s o lutio ns fo r He althc are - By Mic ro s o ft India

Atunl N Jo s hi – De s ig n Dire c to r, De s ig n Inc ubato r

Muttu Kumar – S un Mic ro s ys te ms

CEO pane l Dis c us s ion- P rom o tin g
 Us a b ility - To p d own a pp roa c h
De s ign Pre s entations

S tud e n t De s ig n P re s e nta tio n from IDC (20m )
S tud e n t De s ig n P re s e nta tio n from IDC (20m )
De s ign Dis cus s ion

a ll th e s p e a ke r will b e pa rtic ip a tin g to a ns we r th e q ue s tio ns p os e d b y a u die nc e
Mo de ra te d B y Dr.Ajanta S e n
UMO2006 Exhibition

E xh ib itio n of
B a d De s ig n C om pe titio n a nd
C a rto on Co nte s t e n trie s

Y our Organization as the L ead Promoter
 Amount: INR 2,50,000
 B e ne fits
 E xclus ivity in pre s e nting s pons or c a te g ory
 15 minute s of promotiona l s lot in th e c onfe re nc e
 Your Log o
Along with th e title “UMO2007” promote d b y ‘Your Company’

UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

P re s s re le a s e s

on T-s h irts

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 Corp ora te b roc h ure in th e e ve nt kit
 20 fre e re g is tra tion p a s s e s to th e Confe re nc e (Worth R s .60,000)
 10 fre e re g is tra tion p a s s e s to th e Works h ops (Worth R s . 20,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

Y our Organization as Platinum S ponsor
 Am ount: INR 1,50,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

P re s s re le a s e s

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 Corp ora te b roc h ure in th e e ve nt kit
 15 fre e re g is tra tion p a s s e s to th e e ve nt (worth R s . 45 ,000)
 6 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 12,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

Y our Organization as Gold S ponsor
 Am ount: INR 75,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 7 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 21,000)
 4 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 8,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

Y our Organization as S ilver S ponsor
 Am ount: INR 50,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e (30 th Nov)

At th e e xh ibition (1 s t to 4 th Nov)

 5 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 15,000)
 2 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 4,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

Y our Organization as B ronze S ponsor
 Am ount: INR 25,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e (30 th Nov)

 2 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 6,000)
 1 fre e re g is tra tion pa s s to th e Works h ops (Worth R s . 2 ,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

International Cartoon Contest S ponsor
 Am ount: INR 1,00,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

P re s s re le a s e s

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 10 fre e re g is tra tion p a s s e s to th e e ve nt (worth R s . 30 ,000)
 5 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 10,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

B ad Design Contest S ponsor
 Am ount: INR 50,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e (30 th Nov)

At th e e xh ibition (1 s t to 4 th Nov)

 5 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 15,000)
 2 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 4,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

V alue Proposition for sponsorship
 Driving your c om m itm e nt towa rds Us e r e xpe rie nc e a nd Ma king Life E a s y
 G a ining c re dib ility a m ong s t th e Us a b ility C om m unity
 Ta king firs t s te p towa rds ‘Us e r E xpe rie nc e E c onom y’
 C onne c ting to th e h ug e pool of India Us a b ility C om m unity
 E nh a nc ing th e pros pe c ts of re c ruiting Us a b ility De s ig n a nd E ng ine e ring ta le nt
 Atte nding a nd Lis te ning to UX e xpe rts is inva lua b le to your Us a b ility
De s ig ne rs / Ms / c h nic a l write rs / ve lope rs
P Te De

We sincerely thank our World Usability Day 2006 sponsors and
A ffiliates
S ponsors
L ead Promoter Gold S ponsor S ilver S ponsor B ronze S ponsor
A ffiliates

Th a nk you
Contact: sourabh@usabilitymatters.org or 9490925945,9951443856
(Sourabh Sharma)
Usability Matters Org.