Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Marcial 10 step mktg plan
1. 10 STEP Marketing Plan for (Alaska Bear Fishmeal) Ching D. Marcial March 2012 Product Photo here www.chingmarcial.blogspot.com
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8. Describe your PTM needs Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler Feed millers are happy to produce feeds that hastens growth rate of animals Quality feeds at a lower price www.chingmarcial.blogspot.com
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11. 2x2 competitive position map of Alaska Bear fishmeal Fish Meal (tuna) Fish Meal (Sardines) Alaska Bear, Selecta Blood Meal Pork Meal Feather me al Isolated Proteins Protein vs. Price Matrix as of 2011 Imported Local Chicken Meal www.chingmarcial.blogspot.com Crude Protein 40-50% 50-55% 56-65% 65% up High price Low Price
12. Example of a benefit positioning vs. brand map for toothpaste Benefit Positioning vs. Product Matrix as of 2011 www.chingmarcial.blogspot.com
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