Running a daily deal for a business can be great, but it can also put the comapny out of business. Here are 8 steps to on running a profitable daily deal promotion.

1. 8 Factors of a Profitable Daily Deal Promotion!
1. Do your Metrics. What if 100 people sign up for your deal? How about a 1,000 or 10,000 sign up
for your deal? Do the metrics work for you? You must weigh the ROI (Return On Investment) the
same as you would for any marketing tactic.
2. Be Strategic in your Offer. Structure your promotion so it’s a win for you and provides value to
you customers. Offer a Bonus or an Upsell when they visit your establishment that is low cost to
the business but it offers a High Perceived Value to the customer. Focus your promotion on
products or services that have high profit margins.
3. Have your Website and other Promotional items ready to go Day One. Make sure your website
has a fresh look and a link to your “Daily Deal Offer.” Update your Facebook and Twitter accounts
with lively dialogue to capture new visitors.
4. Due to Privacy laws, “Daily Deal Sites” cannot share the customers email address or personal
information with you. Make sure that when these shoppers visit your website or walk into your
establishment, they have the opportunity and incentive to join your Mailing list. If you don’t have
a way to gather data, now is the time to do it. Without this list, your campaign will most likely
fail.
5. Bring your –A- game. The true value of a “daily deal” promotion is not to get a Tsunami of
customers through your doors. The true value is to get those one-time opportunity seekers to
come back to your establishment over, and over again. If you offer Quality, Value, and Great
Customer Service that exceed their expectations, they will most likely be repeat customers and give
your business referrals.
6. Is everyone on the same Page? This has been proven to be one of the most effective factors to a
great promotion. Have you made it easy for your customer to redeem their coupon? Has your staff
been trained to handle this influx of business? Have you stocked up on inventory to meet demand?
Have you canceled vacation time for employees or brought in part-time help to assist with the new
traffic?
7. Don’t upset your loyal customers. Be careful not to alienate your loyal customers who have been
faithful for years. You may want to create a “Customer Loyalty” promotion to make your current
customers feel special.
8. Don’t mistake these “Daily Deal” sites for a Marketing Strategy. Continued use of these
promotions can destroy your profitability. Training old and new customers to continually look
for your “daily deal” coupon will ultimately devalue your products or services. You’ll end up with
razor-thin margins and you’ll never be able to sustain a profitable business. Work with a
Professional who understands how to bring new traffic to your place of business, create a database,
and start promoting your business.
If you have any questions, please do not hesitate to give me a call.
702.530.3881
Las Vegas Digital Marketing Agency