Starting A Social Media Campaign

Editor's Notes

1. These conversations are happening with or with you. But you have a choice to listen and participate. That engagement rather than using social media as a broadcast channel is the difference between a successful campaign or a failing one. Planning these conversations and understanding your tone of voice, style, approach is integreal to your online brand reptuation. One wrong tweet and you're credibility is gone.
2. These conversations are happening with or with you. But you have a choice to listen and participate. That engagement rather than using social media as a broadcast channel is the difference between a successful campaign or a failing one. Planning these conversations and understanding your tone of voice, style, approach is integreal to your online brand reptuation. One wrong tweet and you're credibility is gone.
3. We're all busy people, and we all rely on recommendations from our frieds, family and colleague to inform us in our decision making. Within the current society, time is a precious commodity, so relying on these recommendations makes our life easier. Your circle of influence online is growing more inportant. How engaged are you with your customers online? This is the next growth area online and will become intrinsic in the buying / puchasing decision making process What are they saying about you will impact whether people decide to use your product / service. So it's better to be an early adopter of the technology and communication, as it will create a competitive advantage.
4. You can't own these conversations You will become brand custodians or guaridan rather than a brand owner This transition is a stumbling block for a majority of companies as they cannot relinquish control
5. You can start or influence the conversations once you have built a voice Once other users recognise you as a valuable resource for information you become more powerful in that community. Your bookmarks, articles, submissions etc take on greater value than any anonymous contributions. The ultimate goal is the power of influence. Once you have a voice in the community marketing becomes a soft sell rather than a hard one.
6. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
7. Had a read of this blog post: http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
8. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
9. http://www.alterian-social-media.com/ http://cotweet.com/features http://www.google.com/alerts
10. http://www.alterian-social-media.com/ http://cotweet.com/features http://www.google.com/alerts
11. Have a read of this blog post http://www.emarketer.com/blog/index.php/b2b-advantage-social-media/
12. http://www.alterian-social-media.com/ http://cotweet.com/features http://www.google.com/alerts
13. http://www.alterian-social-media.com/ http://cotweet.com/features http://www.google.com/alerts
14. http://www.alterian-social-media.com/ http://cotweet.com/features http://www.google.com/alerts
15. http://www.alterian-social-media.com/ http://cotweet.com/features http://www.google.com/alerts
16. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
17. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
18. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
19. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
20. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell