What are you doing to be found online by your prospects? When your prospects search are they finding YOU? Have you been avoiding getting yourself online? It's overwhelming and there seems to be too much to learn, right? We will simplify the process and discover how to Simplify Your Online Efforts for big results. In the class we will discuss * Where to start your online efforts * How to show up for free on Google * The most efficient social media to get big results

1. How-To Be Found Online
By Your Prospects
{Simplify Your Efforts}

2. Why Are You Here?

3. Why are you here?
Running a small business is no easy task, especially while
keeping an online presence.
72% of consumers believe online reviews as much as a
personal referral.
69% of consumers are more likely to use a local business if
they have info on social media.
How are you getting in front of these consumers?
Today… we will simplify the plan, so you can tackle it in
small steps.

4. THE GOAL
Online Presence
Simplicity
Easy implementable steps (bite size chunks)

5. About me
Real Estate Broker from Scottsdale, AZ.
Author of Pinnable Real Estate
I’m always testing new online methods.
Killer Online Real Estate Agent Mastermind
I love learning online techniques and growing!

6. Pinnable Real Estate - the book

7. The Challenge - Online Presence
Are you avoiding online marketing?
1. Are you not sure where to start?
2. Think it will take too much time?
3. Let’s simplify the plan

8. Now… You aren’t marketing online
● What are you doing online?
Today’s Goal:
Using Online methods efficiently

9. Today: Steps Necessary
Overview
1. Getting found: google 7 pack
2. Your Blog/ Website
3. Use FAQ
4. Share / Promotion
5. Nichify
6. Big Picture

10. Must Know #1
Google 7 pack
googled: real estate
agent Hopkinson

11. How to Get Found in the 7 Pack
● Get a verified Google+ Page
● Make sure your address is correct
● Use other local directories with same
address
○ Facebook
○ Yelp
○ Merchant Circle
○ Yahoo
○ http://www.localseoguide.com/best-local-business-

12. Once you have your Google+ profile
& page
Here’s how it looks:

14. Get reviews on Google
Once you show up on the right side
Have folks google your name, then add
reviews:)

15. Get found on google, need
somewhere to send folks
Vibrant Blog
● Consistency
● 1x / week
● 3-4
categories
Must Know #2: Vibrant Blog

17. Blog About Early Stage Questions
In real estate
● City Information
● Moving Information
● Amenities
Must Know #3: FAQ

18. ● Share to social media (5-10x / week)
○ FB
○ Twitter
○ Pinterest
○ Google+
○ LinkedIn
Must Know #4: Share

19. Shift in Thinking | Commit to Online
Marketing
● Commit to 1-2 social sites
● Commit to your Website / blog
● Commit to always improving your brand

20. Must Know #5: Nichify
Who is your client?
● Write a series of articles for each niche
● 2 articles is considered a series

21. Move to Phoenix
http://securerealestatephoenix.com/moving-
2/move-to-phoenix-relocating-to-phoenix-top-7-
things-you-should-know-about-phoenix/

22. Must Know #6: Other ideas
Resources for your clients:
● Consumer awareness guide
● Buyer checklist
● Seller checklist
● Educational guides
● Decision guides

23. Bonus: Big Picture
ALWAYS:
1. Be Useful
2. Talk to Your Niche (one at a time)
3. Use Keywords
4. Be Yourself

24. Ideas:
● “40 Tips for Selling Your Dobson Ranch
Home in 2015”
● “7 Things You Should Know about McDowell
Mountain Ranch Home Values in 2015”
● “11 Reasons You Should Sell your 85251
Home in 2015”
Big Picture

25. Big Picture: Your Blog Cycle
4 Topics for your blog
Ideas:
1. Real estate in your city
2. Home decor
3. Home Storage
4. Your interests
5. Your community

26. What to do
● Get on Google+
● Get verified
● Get reviews
● Have a blog
● Blog regularly (1x week)
● Talk to your niche (Think in FAQ’s)
● Promote blogs to Google+, Pinterest, FB

27. FAQ’s you can
answer
1.
2.
3.
4.
5.
Social Media
1.
2.
3.
Your Blog
Niches:
1.
2.
3.
ABSOLUTE Must Knows

28. Your Site - Where are you sending
traffic
Options:
● Self Hosted Blog
○ URL at GoDaddy
○ Install wordpress
○ Design an easy site
● Other Blog
○ Placester.com (great, easy sites)
○ Blogger.com, etc

29. Resources
● CharlieAllred.com - free online blueprint
● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)
● Follow me on Google+: CharlotteAllred
● If you’re local, join the monthly mastermind
(email me at charlie@srephoenix.com)
● Pinnable Real Estate - Amazon.com

30. Local Mastermind
Killer Online Real Estate Agents
● Meet once a month
● Next meeting Weds Aug 19th 11:30 am
● Topic: Google Juice (SEO)
○ How to Get more Google Juice
○ Smartest way to show up on Google
● Roundtable discussion
● Greystone discount (talk to me)

31. Monthly Topics
● Your Online marketing plan
● What FREE resources to offer
● List building
● What to do once you’ve written a blog
● Categories for your blog / Keywords
● Best Website Platforms
● Plug ins
● Social Sites: YouTube, Google+, Pinterest

32. Q & A
www.charlieallred.com