email marketing software,email marketing service,list management service,mailing list service

1. GMAIL’S EMAIL PROXY FEATURE
AND THE IMPACT ON EMAIL
OPEN RATES

2. Have you heard of the feature Email Proxy
released by Gmail? Well, if you haven’t then
you have missed a big cue as an email
marketer.After all, this one feature is about
the only thing proving to be beneficial for the
email marketers at this time.Yup, you heard
the right thing. It is indeed a positive thing for
the email marketers.

4. It indeed boosts the rate of an email actually
being opened and read by the user. In the
following parts of this article, let us just scope
for a bit more detailed orientation about the
subject.

6. There are various points on which this feature
improved the email experience of the users. First
of all, the new algorithm will permit images in
html email messages to be displayed by default.
So, no more empty boxes will be visible to the
prospect. Furthermore, people won’t need to
click on “Show Images” to actually enable the
image feed in the email. Another great
advantage of the new email service of Gmail is
the cache speed. Gmail would Cache the emails
even before a recipient opens up the mail. Once
opened, the mail will be displayed from the
server of Google.That will decrease the loading
time of the mail.

8. Cool service eh? But wait there is a small
glitch to this service.The data it provides the
senders about email opening is very much
inaccurate. Let’s take a look what sets of data
Gmail records to understand the process.
Whenever a sender releases email, all the ESP
(Email Service Providers) like Sendloop
record the total number of times the email is
opened, the number of time someone unique
opens the emails you send, the location of
the recipient and the time, the email client
that you are using.

10. Now when Gmail downloads and Caches your
email images, the data of where the email
was opened from, gets cached as well. It is set
to MountainView, California, USA before it
hits the users’ inbox.The tracking image of
the email shows the place as the same no
matter where the email was opened from.
That is a big hindrance in the path of
collecting the proper data.Thus it impacts the
email senders who use these indicators to
measure their development regarding leads
and sales.The optimization and the follow up
will take some doing no doubt.

12. Does that mean there are no solutions to
this?Well, of course there are. If you have the
Sendloop account that is.You can use the
email open detection service of the guys at
Sendloop.The procedure can give you correct
data regarding the location and the unique
opens. Gmail can launch small fix to make
things alright again in the future.
However, that is not a guarantee.

14. For now, using Sendloop’s service in tandem
with Gmail’s Image Proxy Service is the best
bet for email senders and marketers.The
process is safe and has a proven success rate
in providing users with the correct metric to
measure their progress.

15. http://sendloop.com