Understanding Your Content
By Chiara Fox
Web Builder 2.0, December 4, 2006




                                    1
What Is “Content Analysis”?
 The process of assessing the nature of the content on
 a given web site.




                ...
What is content?
• Words                   • Services
• Images                  • Physical items
• Video                  ...
Content Analysis Is About Patterns




                  Web Builder 2.0    4


                                         4
And Relationships




                    5
Why Do a Content Analysis?
• You have to know what you have before you start
 doing something with it.

• Often done at th...
Who Should Do the Content Analysis?




                  Web Builder 2.0   7


                                        7
Context                         Users


           IA


          Content



              Web Builder 2.0           8
   ...
What Are the Parts?
•   Content analysis involves a series of deliverables.
•   Content Inventory
•   Content Audit
•   Co...
The Content Inventory




           Web Builder 2.0   10


                              10
The Content Inventory
 A content inventory is a detailed, meticulous
 accounting of all items on the site.




           ...
Data to Capture in a Content Inventory
 • Content owner

 • Person responsible for migration/updating page

 • Freeze stat...
An Example of a Content Inventory




                    Web Builder 2.0   13


                                       13
Another Example of a Content Inventory




                   Web Builder 2.0   14


                                     ...
ent genres
Cont



       Web Builder 2.0   15


                          15
What’s the interesting difference?




                  Web Builder 2.0    16


                                      16
Ask yourself...
• How is the document used?
• What is its purpose?
• What expectations will people bring to it?
• What can...
You know what you’ll get when you see links to...
• Press releases
• Product overview
• Contact information
• Video tutori...
The Content Audit




          Web Builder 2.0   19


                             19
20
How Big of a Sample To Take?
Total Minutes for Sampling /               1080 minutes /
3 minutes per item /               ...
How to Record Sampled Items
• Two methods for capturing the sampled content.




                           Web Builder 2....
23
24
Example of a Content Audit




                 Web Builder 2.0


                                   25
26
Example of a Content Audit, II




                   Web Builder 2.0


                                     27
The Content Map




        Web Builder 2.0   28


                           28
Map Your Content Audit




                 Web Builder 2.0   29


                                    29
So What Gets Mapped?
• Start with the spreadsheet
• Not formats (e.g., html, pdf, jpg)
• Generalize the pages by identifyi...
Content Map for Task Analysis




                 Web Builder 2.0   31


                                    31
32
33
So, Where Does the Analysis Happen?
• We’ve talked a lot about capturing data about a site,
 and how to record what we’ve ...
What to Look for During Analysis
• Remember, it’s about:




       Patterns                             Relationships


 ...
Groupings and Connections
• The patterns and relationships will suggest groupings
 for the different content types.
• Broa...
Web Builder 2.0   37


                   37
Thank You!
 Questions? Comments?

 Chiara Fox: chiara@adaptivepath.com




                         Web Builder 2.0   38

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Understanding Your Content

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Presented at the Web Builder 2.0 conference in 2006. Understanding your website content by doing a content analysis.

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Understanding Your Content

  1. 1. Understanding Your Content By Chiara Fox Web Builder 2.0, December 4, 2006 1
  2. 2. What Is “Content Analysis”? The process of assessing the nature of the content on a given web site. Web Builder 2.0 2 2
  3. 3. What is content? • Words • Services • Images • Physical items • Video • Signage • Tools or applications Web Builder 2.0 3 3
  4. 4. Content Analysis Is About Patterns Web Builder 2.0 4 4
  5. 5. And Relationships 5
  6. 6. Why Do a Content Analysis? • You have to know what you have before you start doing something with it. • Often done at the beginning of: • A site migration to a new platform or content management system (CMS) • A re-architecture project • The task analysis and mental model process. Web Builder 2.0 6 6
  7. 7. Who Should Do the Content Analysis? Web Builder 2.0 7 7
  8. 8. Context Users IA Content Web Builder 2.0 8 2 8
  9. 9. What Are the Parts? • Content analysis involves a series of deliverables. • Content Inventory • Content Audit • Content Map Web Builder 2.0 9 9
  10. 10. The Content Inventory Web Builder 2.0 10 10
  11. 11. The Content Inventory A content inventory is a detailed, meticulous accounting of all items on the site. Web Builder 2.0 11 11
  12. 12. Data to Capture in a Content Inventory • Content owner • Person responsible for migration/updating page • Freeze status • ROT status • Current location in site • New location in site • New file names/URL changes Web Builder 2.0 12 12
  13. 13. An Example of a Content Inventory Web Builder 2.0 13 13
  14. 14. Another Example of a Content Inventory Web Builder 2.0 14 14
  15. 15. ent genres Cont Web Builder 2.0 15 15
  16. 16. What’s the interesting difference? Web Builder 2.0 16 16
  17. 17. Ask yourself... • How is the document used? • What is its purpose? • What expectations will people bring to it? • What can someone do with it? Web Builder 2.0 17 17
  18. 18. You know what you’ll get when you see links to... • Press releases • Product overview • Contact information • Video tutorial • Case studies • Shopping cart Web Builder 2.0 18 18
  19. 19. The Content Audit Web Builder 2.0 19 19
  20. 20. 20
  21. 21. How Big of a Sample To Take? Total Minutes for Sampling / 1080 minutes / 3 minutes per item / 3 minutes per item / 2 passes over item / 2 passes over item / total documents = 5200 documents = % of site sampled 3.5% of site It doesn’t take a lot of content to get a feel for what is on the site. Web Builder 2.0 21 21
  22. 22. How to Record Sampled Items • Two methods for capturing the sampled content. Web Builder 2.0 22 22
  23. 23. 23
  24. 24. 24
  25. 25. Example of a Content Audit Web Builder 2.0 25
  26. 26. 26
  27. 27. Example of a Content Audit, II Web Builder 2.0 27
  28. 28. The Content Map Web Builder 2.0 28 28
  29. 29. Map Your Content Audit Web Builder 2.0 29 29
  30. 30. So What Gets Mapped? • Start with the spreadsheet • Not formats (e.g., html, pdf, jpg) • Generalize the pages by identifying the content types (content genres) that you have Web Builder 2.0 30 30
  31. 31. Content Map for Task Analysis Web Builder 2.0 31 31
  32. 32. 32
  33. 33. 33
  34. 34. So, Where Does the Analysis Happen? • We’ve talked a lot about capturing data about a site, and how to record what we’ve found. Web Builder 2.0 34 34
  35. 35. What to Look for During Analysis • Remember, it’s about: Patterns Relationships Web Builder 2.0 35 35
  36. 36. Groupings and Connections • The patterns and relationships will suggest groupings for the different content types. • Broad groupings probably already exist in the current site structure. • Look for a finer level of groupings and connections. Web Builder 2.0 36 36
  37. 37. Web Builder 2.0 37 37
  38. 38. Thank You! Questions? Comments? Chiara Fox: chiara@adaptivepath.com Web Builder 2.0 38 38
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