Just In Time Contextual Advertising

•Download as PPT, PDF•

1 like•782 views

ceya

Business News & Politics

Just-in-Time Contextual Advertising Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel, CIKM ’07. Advisor: Chia-Hui Chang Presenter: Teng-Kai Fan Date: 2008-08-20

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object]

Introduction cont. ,[object Object],[object Object],[object Object]

Introduction cont. ,[object Object],[object Object],[object Object],[object Object]

Contextual Advertising Basic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Basic cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Overview of the Proposed Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Summarization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Classification ,[object Object],[object Object],[object Object]

Choice of Taxonomy ,[object Object],[object Object]

Classification Method ,[object Object],[object Object],[object Object],[object Object]

Classification Method cont. ,[object Object],[object Object],[object Object],[object Object]

Using Classification Features & Ad Retrieval Function ,[object Object],[object Object]

Dataset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]

bpref-10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The effect of Focused Page Analysis ,[object Object]

The contribution of individual fragments ,[object Object]

Conclusion ,[object Object],[object Object]

Similar to Just In Time Contextual Advertising

An improved approach to long tail advertising in sponsored searchAmar Budhiraja

Ontology-based Classification and Faceted Search Interface for APIsNew York City College of Technology Computer Systems Technology Colloquium

Done rerea dlink-farm-spam(3)James Arnold

Done rerea dlink-farm-spamJames Arnold

Done rerea dlink-farm-spam(2)James Arnold

digital interview.docxPraffulShrestha

Search Marketers Get Ready Display is a Performance ChannelEfficient Frontier

SEM Standard 2010Netsprint

Long Tail Keyword Suggestion for Sponsored Search AdvertisingIRJET Journal

demo_teralyticsKuhan Wang

Cross channel attribution overview feb 2010xplusone

Internet advertising an interplay among advertisers,online publishers, ad exc...Trieu Nguyen

Google Content Network WhitepaperSocial Media Automotive Marketing

Google Content Network WhitepaperRalph Paglia

A Novel Feature Engineering Framework in Digital Advertising Platformijaia

A Novel Feature Engineering Framework in Digital Advertising Platformgerogepatton

OptimizingSEMCampaignsSeetharamakrishna M

International Journal of Computational Engineering Research(IJCER)ijceronline

Semcon talk 8 sep 2008Rajeev Bala

CaCanbiao Ding

Similar to Just In Time Contextual Advertising (20)

An improved approach to long tail advertising in sponsored search

Ontology-based Classification and Faceted Search Interface for APIs

Done rerea dlink-farm-spam(3)

Done rerea dlink-farm-spam

Done rerea dlink-farm-spam(2)

digital interview.docx

Search Marketers Get Ready Display is a Performance Channel

SEM Standard 2010

Long Tail Keyword Suggestion for Sponsored Search Advertising

demo_teralytics

Cross channel attribution overview feb 2010

Internet advertising an interplay among advertisers,online publishers, ad exc...

Google Content Network Whitepaper

A Novel Feature Engineering Framework in Digital Advertising Platform

OptimizingSEMCampaigns

International Journal of Computational Engineering Research(IJCER)

Semcon talk 8 sep 2008

Recently uploaded

Business Model Canvas (BMC)- A new venture conceptP&CO

John Halpern sued for sexual assault.pdfAmzadHosen3

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823

It will be International Nurses' Day on 12 MayNZSG

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo

How to Get Started in Social Media for Art League CityEric T. Tung

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201

Monthly Social Media Update April 2024 pptx.pptxAndy Lambert

Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora

Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs

RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

Recently uploaded (20)

Business Model Canvas (BMC)- A new venture concept

John Halpern sued for sexual assault.pdf

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

It will be International Nurses' Day on 12 May

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

How to Get Started in Social Media for Art League City

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

Monthly Social Media Update April 2024 pptx.pptx

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Falcon Invoice Discounting platform in india

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

RSA Conference Exhibitor List 2024 - Exhibitors Data

A DAY IN THE LIFE OF A SALESMAN / WOMAN