How to Have a Mobile App
at All Your Events
FEBRUARY 12TH, 2014
Housekeeping
Your Participation
Open and hide your control panel
Join audio:
• Choose “Mic & Speakers” to use
VoIP
• Choos...
Agenda
Panelist Introductions
Challenges of Mobile-Enabling Events
Benefits of Mobile
The Solution
Driving Attendee Adopti...
Presented By:

Gina Isaacs
Product Marketing

Sara Bachmann
Brad Neumann
Marketing Specialist Solutions Architect

Annette...
Are you currently using a
mobile app at your events?

CONFIDENTIAL |

5
Do all of your events include a
mobile event app?

CONFIDENTIAL |

6
What have been your challenges
with including a mobile app
in the past?

CONFIDENTIAL |

7
What are the challenges of mobile-enabling
your events?

CONFIDENTIAL |

8
What are the challenges of mobile-enabling
your events?
Budget
Time
Quantifying Gain
Know-How
Risk
CONFIDENTIAL |

9
What are the benefits of having a mobile
event app?

CONFIDENTIAL |

10
What are the benefits of having a mobile
event app?
Better Attendee Experience

Engagement & Networking

Surveys & Feedbac...
Question: Despite the challenges, how
do you have an app at every event?

CONFIDENTIAL |

12
Answer: Web-Based Mobile Apps

CONFIDENTIAL |

13
Answer: Web-Based Mobile Apps
Cost-Effective

No Downloads

Works On
All Devices

Part of Your Registration
Platform

Simp...
Tips For Success

CONFIDENTIAL |

15
Tips For Success

1. Drive Adoption
2. Increase Engagement
3. Measure, React, Repeat
CONFIDENTIAL |

16
How do you get attendees to actually use the
event app?

CONFIDENTIAL |

17
How do you get attendees to actually use the
event app?

• Posted QR Codes
• Mobile App Station
• No Printed Agendas
• Inc...
How can you increase attendee engagement &
event success using the app?

CONFIDENTIAL |

19
How can you increase attendee engagement &
event success using the app?

•
•

Social Media Integrations

•
•

Surveys and ...
How can you leverage mobile to collect
feedback and analytics from your event?

CONFIDENTIAL |

21
How can you leverage mobile to collect
feedback and analytics from your event?

• Surveys
• Feedback
• Google Analytics

C...
Happy Attendees

Successful Event
Impressed Executive
Sponsors

CONFIDENTIAL |

23
Case Study

CONFIDENTIAL |

24
Certain Mobile

CONFIDENTIAL |

25
Certain Mobile

CONFIDENTIAL |

26
CONFIDENTIAL |

27
Next Steps: Discover how mobile fits into
your entire engagement strategy

Download Free White Paper:
http://j.mp/MobileEn...
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How To Have a Mobile App At All Your Events

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How To Have a Mobile App At All Your Events

  1. 1. How to Have a Mobile App at All Your Events FEBRUARY 12TH, 2014
  2. 2. Housekeeping Your Participation Open and hide your control panel Join audio: • Choose “Mic & Speakers” to use VoIP • Choose “Telephone” and dial using the information provided Submit questions and comments via the Questions panel Note: Today’s presentation is being recorded and will be provided within 48 hours. CONFIDENTIAL | 2
  3. 3. Agenda Panelist Introductions Challenges of Mobile-Enabling Events Benefits of Mobile The Solution Driving Attendee Adoption & Engagement Collecting Feedback & Reporting Case Study Certain Mobile Overview CONFIDENTIAL | 3
  4. 4. Presented By: Gina Isaacs Product Marketing Sara Bachmann Brad Neumann Marketing Specialist Solutions Architect Annette Barron President CONFIDENTIAL | 4
  5. 5. Are you currently using a mobile app at your events? CONFIDENTIAL | 5
  6. 6. Do all of your events include a mobile event app? CONFIDENTIAL | 6
  7. 7. What have been your challenges with including a mobile app in the past? CONFIDENTIAL | 7
  8. 8. What are the challenges of mobile-enabling your events? CONFIDENTIAL | 8
  9. 9. What are the challenges of mobile-enabling your events? Budget Time Quantifying Gain Know-How Risk CONFIDENTIAL | 9
  10. 10. What are the benefits of having a mobile event app? CONFIDENTIAL | 10
  11. 11. What are the benefits of having a mobile event app? Better Attendee Experience Engagement & Networking Surveys & Feedback Instant Updates Secure & Green CONFIDENTIAL | 11
  12. 12. Question: Despite the challenges, how do you have an app at every event? CONFIDENTIAL | 12
  13. 13. Answer: Web-Based Mobile Apps CONFIDENTIAL | 13
  14. 14. Answer: Web-Based Mobile Apps Cost-Effective No Downloads Works On All Devices Part of Your Registration Platform Simple URL Low-Risk Real-time Updates No App-Store Approval CONFIDENTIAL | 14
  15. 15. Tips For Success CONFIDENTIAL | 15
  16. 16. Tips For Success 1. Drive Adoption 2. Increase Engagement 3. Measure, React, Repeat CONFIDENTIAL | 16
  17. 17. How do you get attendees to actually use the event app? CONFIDENTIAL | 17
  18. 18. How do you get attendees to actually use the event app? • Posted QR Codes • Mobile App Station • No Printed Agendas • Incentives • Registration Staff • Pre-Event Marketing CONFIDENTIAL | 18
  19. 19. How can you increase attendee engagement & event success using the app? CONFIDENTIAL | 19
  20. 20. How can you increase attendee engagement & event success using the app? • • Social Media Integrations • • Surveys and Feedback • Announcements & Important Updates 1-to-1 Meetings & Facilitated Networking Personal Agenda Management CONFIDENTIAL | 20
  21. 21. How can you leverage mobile to collect feedback and analytics from your event? CONFIDENTIAL | 21
  22. 22. How can you leverage mobile to collect feedback and analytics from your event? • Surveys • Feedback • Google Analytics CONFIDENTIAL | 22
  23. 23. Happy Attendees Successful Event Impressed Executive Sponsors CONFIDENTIAL | 23
  24. 24. Case Study CONFIDENTIAL | 24
  25. 25. Certain Mobile CONFIDENTIAL | 25
  26. 26. Certain Mobile CONFIDENTIAL | 26
  27. 27. CONFIDENTIAL | 27
  28. 28. Next Steps: Discover how mobile fits into your entire engagement strategy Download Free White Paper: http://j.mp/MobileEngage More Info: Gina Isaacs gisaacs@certain.com +1 (415) 345.2764 CONFIDENTIAL | 28

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