2. Where we are right now
The Affordable
Care Act focuses
on enrolling the
uninsured
(purple) and
individual
market (red)
buyers into new
health law
programs.
4. The big number for 2014: 7 million
The Congressional Budget Office has projected
7 million Americans will enroll in private
health plans in 2014.
The White House believes that, of those 7
million people, 2.7 million will need to be
young adults between 18 and 35.
5. The 2013 exchange timeline
August: Outreach efforts
mount; legislators go to
their home districts
October 1!
July: Awareness
efforts build slowly
September: The push for
outreach hits its high point
"I wish we had one more year"
-Kevin Counihan, executive director, Health Access CT
“In 2011, there was this ‘we’re going to save the world’ mentality.' In
2013, it focuses more on ‘How do we deliver on the requirements of the
law?’” - Rebecca Pearce, executive director, Maryland Health Benefits Exchange
9. Challenge #3: Medicaid expansion
“How do you explain
this in a way that seems
fair and reasonable,
that the higher-income
people get help but you
don’t? Advocates on
the ground are really
struggling with that
group." - Mike Perry,
PerryUndem Strategies
11. The White House's enrollment
strategy: Focus on young adults
“What do we know about them? They’re overwhelmingly
male. They’re majority nonwhite. One out of every three
lives in California, Florida or Texas."
- David Simas, White House deputy senior advisor for strategy and communications
12. Six key enrollment players
• The White House
• Enroll America
• State insurance marketplaces
• Health and Human Services
• Anti-Obamacare groups
• State health agencies
13. What will outreach look like?
Anything from Port-a-Potties to commercials
to sunscreen giveaways.
