Social Networking for Linguists on Twitter and LinkedIn

Social Networking
for Linguists
on Twitter and LinkedIn
by Catherine Christaki
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@LinguaGreca #xl8social
© Lingua Greca Translations

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Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Talking points
• Social media definitions
• Numerous benefits
• Social media profiles
• What to share
• Follow/Connect tips
• Common mistakes

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Housekeeping
• 10 min. for Q&A at the end
• Share on Twitter, Facebook
• Recording available for 40 days
• Slides & handouts will be posted on
www.linguagreca.com/blog
• Webinar review

I’m Catherine and this is Heraklion, Crete.
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The view
from our
office in
Toronto
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● Greek translator (IT, Medical, Technical)
● Lead Greek translator for Apple
● Networker, marketer … for Lingua Greca
● Social media curator & blogger
● Member of The Savvy Newcomer blog team
● ATA Mentor
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Definition of social media
Photo source: http://rebarinteractive.com/clinical-research-social-media/
today’s most transparent, engaging
and interactive form of public relations

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Social Media Marketing
how businesses join the
conversation in
an authentic way
to build relationships
Photosource:http://www.thelynchpin.in/post/55609098888/the-4-ps-of-marketing
Social Prospecting
allows you to mine the
social web to identify
new likely buyers

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Benefit #1: Networking
Photosource:http://www.glasbergen.com/cartoons-about-social-networking/

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Benefit #2: Socializing
Allowed guests:
Colleagues
& other
professionals!
Photosource:
http://thefantagezone.wordpress.com/2013/04/21/i-got-them-xd/party-time-gif/

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Benefit #3:Help 24/7
Questions about
Language or translation
Business
Apps/Services
Or even
Directions
Restaurants
…?
Photosource:
http://www.workwithchristy.com/are-you-on-the-road-to-burn-out-important-and-helpful-tips/

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Benefit #4: Learning
No time for
offline learning?
Your social media
friends are there
to help!
Photosource:http://doblelol.com/4/connecticut-funny.htm

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Benefit #5:
Follow
events

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Benefit #7: Boost your online presence
Promote your
brand but
don’t overdo it.
Photosource:
http://www.lytebyte.com/2007/05/23/how-to-display-your-online-presence-in-web-pages-from-yahoo/

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Benefit #8: Marketing
Photosource:http://www.valuablecontent.co.uk/let-me-entertain-you/

Share on Twitter:
Twitter profile
Handle: Company/Name
Bio: keywords
Links: website, blog
Location

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Twitter profile
Photo
Headshot,
professional
Header photo

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LinkedIn profile
Photosource:http://simonemccallum.com/2013/07/01/9-changes-id-like-to-see-on-linkedin/
Think of your profile
as a place to provide
your career narrative
rather than your
career history
Caroline McClure,
founder of ScoutRock

Share on Twitter:
LinkedIn profile
Vanity URL
Shouldn’t be: linkedin.com/pub/name_surname/x/xyz/xyz
Customize it to: linkedin.com/name_surname
1. Go to Profile > Edit Profile.
2. Click the gear icon,
then in the page that opens, click
the pencil next your URL to change it.

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LinkedIn profile
Photo
Headline

Share on Twitter:
LinkedIn profile
Contact info
email, website
blog, social media

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Summary = your elevator speech in writing
First person and present tense
Use a conversational tone
Highlight your achievements
LinkedIn profile

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What to share
Photosource:http://liahalsall.com/sharing-caring/
Blog posts
News
Questions
Resources

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What to share about you
Blog posts
New website content
Events
Achievements
Photosource:
http://oscarmini.com/2013/05/social-media-how-small-businesses-can-leverage-this-trend-2.html

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Don’t share
Photosource:
http://images.sodahead.com/polls/001516877/4055371916_just_say_no_xlarge.gif
Game updates
Inappropriate photos
Personal info
Financial info
Complaints about clients
Complaints about colleagues

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How to find people on LinkedIn
‘People you may know’
Friends and
mutual connections
Former colleagues
My network map
Get your map at http://inmaps.linkedinlabs.com/

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How to find people on LinkedIn
Photosource:http://www.forbes.com/sites/danschawbel/2011/06/01/
linkedin-is-about-to-put-job-boards-and-resumes-out-of-business/
Groups, like:
American Translators Association
Localization Professional
Advanced Search
Industry: Translation, Localization
Title: Translator, Interpreter
Location
Keywords: English-Greek Subtitler

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How to find people on Twitter
Photosource:
http://devsbuild.it/resources/type/article/three-great-tools-building-twitter-connections
Professional contacts
Twitter suggestions
Twitter lists
Check out Erik Hansson’s
twitter.com/erik_hansson/lists

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How to find people on Twitter
Photosource:
http://joyofeducation.wordpress.com/2013/02/27/my-twitter-pln-7-or-8-hashtag-connections/
Common hashtags for linguists
#xl8 & #t9n for translation
#L10n for localization
#1nt for interpreting
#g11n for globalization
#i18n for internationalization
80 Twitter Tools
www.hongkiat.com/blog/twitter-tools/

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Don’t do on LinkedIn
• Incomplete profile
• Not enough connections
• No or few groups
• Non-customized URL
• Profile looks like a resume
Photosource:http://www.tuesdaytactics.com/coaching-tip-common-linkedin-mistakes/

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Don’t do on LinkedIn
Generic
invitations
=
Big no-no

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LinkedIn invitation examples

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Don’t do on Twitter
Photosource:
http://www.topleftdesign.com/blog/2011/09/20/5-mistakes-people-make-on-twitter/
• Professional not personal
• Personal information
• No engagement
• Automatic DMs

Share on Twitter:
Photosource:
• RTing is not all about you
• Too few/many tweets
• Hashtag galore
• Tweets starting with @name
@XXX is a FR translator
-> visible to users who follow both
you and @XXX
.@XXX is a FR translator
-> visible to all users

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Photosource:
• Spread them out
• Protected tweets
• Too much self-promotion
When it comes to social media, the selfish shall be
punished but the generous shall be rewarded.

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There are no one-
size-fits-all recipes
for success.
It’s up to you to find
the way to make it
fun and rewarding
for your business.
Photosource:http://tmd.com.sa/

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Questions?
Comments?
Please type your questions
into the Questions box in the
GoToWebinar interface.
Photosource:
http://www.smbtraining.com/blog/reading-the-tape-questions-and-trading-from-the-middle-east

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Thank you for attending
Catherine Christaki
Site: www.linguagreca.com
Adventures in Technical Translation
www.linguagreca.com/blog
@LinguaGreca
Lingua Greca Translations
Catherine Christaki & Lingua Greca Translations

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