DESIGN DECISIONS
F O R I P H O N E A P P L I C AT I O N S

WHY ARE WE HERE?

DESIGN IS CHOICE

DESIGN IS CHOICE

DESIGN IS CHOICE

F I R S T I T WA S W E B S I T E S

ONLINE STORES

WEB “2.0”

FA C E B O O K A P P S

AND NOW IPHONE APPS

“The ones who gained profit during the gold rush were
those who had made informed moves and stuck to
the business principles of mining”
— 1878 Gold rush report

N O W, O N T O D E S I G N

DESIGN IS CHOICE

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DESIGN IS DESTRUCTIVE

GOOD DESIGNERS MAKE CHOICES

“Looking back, I’m
proudest of the things
we didn’t do” — Steve Jobs

TOUGH QUESTIONS FIRST

SIGNIFICANCE
TIME

F I R S T, F I N D Y O U R F O C U S

TWITTER SPORTS MUSIC
PHOTOS GAMES
RSS
VIDEO
C H AT FIND YOUR FOCUS
FINDER MOVIES
SMS
FA C E B O O K CONVERTER
W E AT H E R

FIND YOUR FOCUS

MAKING CHOICES

NEXT DECISION: “TYPE” OF APP

3 A P P L I C AT I O N “ T Y P E S ”

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PRODUCTIVITY UTILITY IMMERSIVE

CUSTOM UI
SOUND ENHANCED
V E RY V I S U A L
ACCELEROMETER NO TEXT
IMMERSIVE
FULL SCREEN
NON-WORKFLOW
VIDEO CAMERA
LANDSCAPE
E N T E R TA I N M E N T
C O M PA S S

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Kerry 1-3 Armagh 0-6

S I M P L E S I N G L E TA S K
MINIMAL INPUT
R E G U L A R LY
CONFIGURED
UTILITY
V I S U A L LY
C O M M O N V I E W, AT T R A C T I V E
D I F F E R E N T D ATA

0-3 1-3
Kerry Tyrone
Cooper (0-2) Smith (1-0)
Donohue (0-1) Kelly (0-1)
Duffy (0-1)
Keenan (0-1)
Donohue
Time:14:23

TA S K F O C U S S E D
STREAMLINED
DRILL DOWN
PRODUCTIVITY
MINIMAL
HIERARCHICAL
UNCLUTTERED
PA R T O F P H O N E

Leinster
Dublin
Meath
West Meath
Wicklow
Wexford
Carlow
Kildare
Kilkenny
Laois
Louth
Item

Leinster Leinster Dublin
Dublin
Alan Brogan (30)
Meath
Bernard Brogan (10)
West Meath
Wicklow Mark Vaughn (10)
Wexford
Jason Sherlock (10)
Carlow
Kildare
Kilkenny
Laois
Louth
Item

Leinster Leinster Dublin Dublin Alan Brogan
Dublin
Alan Brogan (30) Forward (Dublin)
Meath
Club: St. Plunketts
Bernard Brogan (10)
West Meath
Games 411
Wicklow Mark Vaughn (10)
Career Total 88 - 950
Wexford
Jason Sherlock (10)
Discipline 45 6
Carlow
Kildare
Edit Favourite
Kilkenny
Laois
Louth
Item

T H I S I S A N I M P O R TA N T C H O I C E

THE TOOLS OF THE TRADE

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S TAT U S B A R
Back Title N AV B A R ( D R I L L D O W N , E T C . )
TA B B A R ( P E R S P E C T I V E S )
Item

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Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aenean consectetuer. TA B B A R ( A C T I O N S )

G E T T I N G AT T E N T I O N

MODAL ACTION SHEET ALERT
Cancel Touch to Edit Dublin Alan Brogan Dublin Alan Brogan
Forward (Dublin) Forward (Dublin) Forward (Dublin)
Club: St. Plunketts Club: St. Plunketts Club: St. Plunketts
Games Games 411 Games 411
Are you sure?
Career Total 88 - 950 Career Total 88 - 950 Career Total a player will result in your
Editing 88 - 950
account being flagged for moderation
Discipline 45 6 Discipline 45 6 Discipline 45 6
Cancel Edit
Edit Favourite
Add to Favourites Edit Favourite
Add to Favourites Edit Favourite
View Player Popularity View Player Popularity
Cancel Cancel

D I S P L AY I N G C O N T E N T

I N D E X E D TA B L E I M A G E TA B L E GROUPED LIST
D Leinster Dublin Dublin Alan Brogan
A
Derry B Alan Brogan (30) Forward (Dublin)
C
D
Donegal E Club: St. Plunketts
F Bernard Brogan (10)
G
Down H
I
Games 411
J Mark Vaughn (10)
Dublin K
L
M Career Total 88 - 950
F
Wexford N Jason Sherlock (10)
O
P Discipline 45 6
Fermanagh Q
R
S
Kildare T
G U Edit Favourite
V
W
Galway X
Y
Z
K
Laois #
Louth
Item

THE UI GUIDELINES

APPLE CARE ABOUT UI :)

GETTING GOING

SKETCH 5 IDEAS PER DECISION

Code first, think about it later

W H AT I S A S K E T C H

QUICK

INEXPENSIVE

C L E A R V O C A B U L A RY

M I N I M A L D E TA I L

A P P R O P R I AT E D E G R E E O F F I D E L I T Y

HOW TO SKETCH

Y O U H AV E T O S K E T C H

THIS AIN’T WEB DEVELOPMENT

“Figure out the absolute least you need to do to
implement the idea, do just that, and then polish the
hell out of the experience” — John Gruber

DESIGN IS CHOICE

@ D E S T R AY N O R
D E S AT C O N T R A S T D O T I E