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SEVEN PILLARS OF
BUSINESS BUILDING
 Beginning of Section 2
     of Four Parts
Pillar #1
The importance of Good People and Good Ideas
         Hans Rosling’s – 200 years in 4 minutes
            You Tube Healthy Wealthy Corner
 •   Country Foundation:
     1. Fundamental respect for human life
     2. People were encouraged to self determine – build
        their own vision for what their life will be –
        Government did NOT tell their people what to do.
     3. People were protected in pursing their dreams
     4. People enjoyed the majority of the fruits of their
        labors
                    © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #1
The importance of Good People and Good Ideas
         Hans Rosling’s – 200 years in 4 minutes
            You Tube Healthy Wealthy Corner

 •   People Foundation:
     1. Fundamental respect for human life
     2. Faith based
     3. Family centered
     4. Hard working




                   © 2011, Berkeley L. Geddes - All Rights Reserved
© 2011, Berkeley L. Geddes - All Rights Reserved
Important Disciplines – We Certify
  •   Dispute Resolution is Important – Certify Lawyers
  •   Maintaining Health is Important – Certify Physicians
  •   Cars on Freeway are Important – Certify Mechanics




                   © 2011, Berkeley L. Geddes - All Rights Reserved
Important Disciplines – We Certify
  •   Dispute Resolution is Important – Certify Lawyers
  •   Maintaining Health is Important – Certify Physicians
  •   Cars on Freeway are Important – Certify Mechanics
  As important as Entrepreneurism is, where does
     society, by education and training, certify
     entrepreneurs?
  Interestingly, in countries were entrepreneurism is not
     prevalent, other certifications do NOT exist.
  In 2011, the capstone certification of Entrepreneurism
     is missing!
                   © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #2
               Mentor


        One of the most important
things that can happen for ANY
entrepreneur is to link up with an
experienced and talented mentor
– as soon as possible.

       © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #3 – The Optimal Path




                             and Energy




       © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #3 - Continued




                         and Energy




    © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #3 - Continued




                          and Energy




    © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #3 - Conclusions
The optimal path does exist

There are common elements to the
  development of every idea

Entrepreneurs MUST be counseled and
  advised to know how to stay as close to the
  optimal path as possible

Any deviation off the path consumes precious
  TIME, MONEY, and ENERGY


             © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #4 Each Optimal Path is Unique
  Priority of variables that make each path unique:
  1. Sphere of Influence
  2. Education
  3. Experience
  4. Level of Preliminary Funding
  5. Industry of the Idea – NAICS
  6. Product or Service or Product and Service
  7. Country where the idea will be developed
  8. State or province of idea development


  These are some of the top elements of uniqueness


                  © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #5: Education and Experience Matrix




            © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #5 - Continued




  © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #5 - Continued




  © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #5 - Conclusion
Experience can be addressed by bringing a subset
  of the right people forward at the right time

There is NO substitute for core things that the
  entrepreneur MUST understand (education)

Entrepreneurs do not know what they do not
  know; many of them they think they know it all
  and this can be a HUGE barrier to success


                © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #6 – Entrepreneur Life Cycle




          © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #6 - Continued




    © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #6 - Continued



Idea
Creation
             Point of Merit



                    Proven Point




                     © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #6 - Continued




    © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #6 - Conclusions
Where are you currently in the entrepreneur life cycle?

It is important to understand key elements of this life cycle
    and where critical “Power Levers” apply

What revenue potential exists under the curve (total
 revenue generation potential)?

There are several powerful overlays and much more that
  can be learned from the ELP – (note: future presentation)

How can an entrepreneur reinvent their idea for long term
  sustainability (skunk works)?

                   © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #7 Power Levers
Do you remember the science lessons on
 Leverage?

Three essential things:
1. Need the right lever for the right job
2. Need to use the right fulcrum
3. Need to place the lever and the
   fulcrum in the correct position to
   obtain optimal results
            © 2011, Berkeley L. Geddes - All Rights Reserved
Pillar #7 Power Levers - Continued
                      Priority List of Levers
  1.    Mentor
  2.    Document your idea
  3.    Determine if you have a good idea (50,000 foot view)
  4.    Are you willing to make the sacrifice?
  5.    Merit plan – Preliminary funding plan
  6.    Market Research – Business model development
  7.    Product/Service Development
  8.    Marketing Plan
  9.    Sales Plan
  10.   Accounting
  11.   Legal
  12.   Administration
  13.   Business Operations
  14.   Business Plan
  15.   Launch and Monitor
                       © 2011, Berkeley L. Geddes - All Rights Reserved
83 Power Levers in the DooBizz.com Tree




            © 2011, Berkeley L. Geddes - All Rights Reserved
DooBizz.com
Is your absolutely FREE High-Power
   entrepreneur tool!

At doobizz.com entrepreneurs are taught
  everything that they need to know and need
  to do to be successful.

Leverage! Use the Power Levers to your
  advantage!


             © 2011, Berkeley L. Geddes - All Rights Reserved
End of Section 2
 of Four Parts

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Sterling Entrepreneur Help Section 2 Of 4 Sections Ss

  • 1. SEVEN PILLARS OF BUSINESS BUILDING Beginning of Section 2 of Four Parts
  • 2. Pillar #1 The importance of Good People and Good Ideas Hans Rosling’s – 200 years in 4 minutes You Tube Healthy Wealthy Corner • Country Foundation: 1. Fundamental respect for human life 2. People were encouraged to self determine – build their own vision for what their life will be – Government did NOT tell their people what to do. 3. People were protected in pursing their dreams 4. People enjoyed the majority of the fruits of their labors © 2011, Berkeley L. Geddes - All Rights Reserved
  • 3. Pillar #1 The importance of Good People and Good Ideas Hans Rosling’s – 200 years in 4 minutes You Tube Healthy Wealthy Corner • People Foundation: 1. Fundamental respect for human life 2. Faith based 3. Family centered 4. Hard working © 2011, Berkeley L. Geddes - All Rights Reserved
  • 4. © 2011, Berkeley L. Geddes - All Rights Reserved
  • 5. Important Disciplines – We Certify • Dispute Resolution is Important – Certify Lawyers • Maintaining Health is Important – Certify Physicians • Cars on Freeway are Important – Certify Mechanics © 2011, Berkeley L. Geddes - All Rights Reserved
  • 6. Important Disciplines – We Certify • Dispute Resolution is Important – Certify Lawyers • Maintaining Health is Important – Certify Physicians • Cars on Freeway are Important – Certify Mechanics As important as Entrepreneurism is, where does society, by education and training, certify entrepreneurs? Interestingly, in countries were entrepreneurism is not prevalent, other certifications do NOT exist. In 2011, the capstone certification of Entrepreneurism is missing! © 2011, Berkeley L. Geddes - All Rights Reserved
  • 7. Pillar #2 Mentor One of the most important things that can happen for ANY entrepreneur is to link up with an experienced and talented mentor – as soon as possible. © 2011, Berkeley L. Geddes - All Rights Reserved
  • 8. Pillar #3 – The Optimal Path and Energy © 2011, Berkeley L. Geddes - All Rights Reserved
  • 9. Pillar #3 - Continued and Energy © 2011, Berkeley L. Geddes - All Rights Reserved
  • 10. Pillar #3 - Continued and Energy © 2011, Berkeley L. Geddes - All Rights Reserved
  • 11. Pillar #3 - Conclusions The optimal path does exist There are common elements to the development of every idea Entrepreneurs MUST be counseled and advised to know how to stay as close to the optimal path as possible Any deviation off the path consumes precious TIME, MONEY, and ENERGY © 2011, Berkeley L. Geddes - All Rights Reserved
  • 12. Pillar #4 Each Optimal Path is Unique Priority of variables that make each path unique: 1. Sphere of Influence 2. Education 3. Experience 4. Level of Preliminary Funding 5. Industry of the Idea – NAICS 6. Product or Service or Product and Service 7. Country where the idea will be developed 8. State or province of idea development These are some of the top elements of uniqueness © 2011, Berkeley L. Geddes - All Rights Reserved
  • 13. Pillar #5: Education and Experience Matrix © 2011, Berkeley L. Geddes - All Rights Reserved
  • 14. Pillar #5 - Continued © 2011, Berkeley L. Geddes - All Rights Reserved
  • 15. Pillar #5 - Continued © 2011, Berkeley L. Geddes - All Rights Reserved
  • 16. Pillar #5 - Conclusion Experience can be addressed by bringing a subset of the right people forward at the right time There is NO substitute for core things that the entrepreneur MUST understand (education) Entrepreneurs do not know what they do not know; many of them they think they know it all and this can be a HUGE barrier to success © 2011, Berkeley L. Geddes - All Rights Reserved
  • 17. Pillar #6 – Entrepreneur Life Cycle © 2011, Berkeley L. Geddes - All Rights Reserved
  • 18. Pillar #6 - Continued © 2011, Berkeley L. Geddes - All Rights Reserved
  • 19. Pillar #6 - Continued Idea Creation Point of Merit Proven Point © 2011, Berkeley L. Geddes - All Rights Reserved
  • 20. Pillar #6 - Continued © 2011, Berkeley L. Geddes - All Rights Reserved
  • 21. Pillar #6 - Conclusions Where are you currently in the entrepreneur life cycle? It is important to understand key elements of this life cycle and where critical “Power Levers” apply What revenue potential exists under the curve (total revenue generation potential)? There are several powerful overlays and much more that can be learned from the ELP – (note: future presentation) How can an entrepreneur reinvent their idea for long term sustainability (skunk works)? © 2011, Berkeley L. Geddes - All Rights Reserved
  • 22. Pillar #7 Power Levers Do you remember the science lessons on Leverage? Three essential things: 1. Need the right lever for the right job 2. Need to use the right fulcrum 3. Need to place the lever and the fulcrum in the correct position to obtain optimal results © 2011, Berkeley L. Geddes - All Rights Reserved
  • 23. Pillar #7 Power Levers - Continued Priority List of Levers 1. Mentor 2. Document your idea 3. Determine if you have a good idea (50,000 foot view) 4. Are you willing to make the sacrifice? 5. Merit plan – Preliminary funding plan 6. Market Research – Business model development 7. Product/Service Development 8. Marketing Plan 9. Sales Plan 10. Accounting 11. Legal 12. Administration 13. Business Operations 14. Business Plan 15. Launch and Monitor © 2011, Berkeley L. Geddes - All Rights Reserved
  • 24. 83 Power Levers in the DooBizz.com Tree © 2011, Berkeley L. Geddes - All Rights Reserved
  • 25. DooBizz.com Is your absolutely FREE High-Power entrepreneur tool! At doobizz.com entrepreneurs are taught everything that they need to know and need to do to be successful. Leverage! Use the Power Levers to your advantage! © 2011, Berkeley L. Geddes - All Rights Reserved
  • 26. End of Section 2 of Four Parts