Cappy Popp

Greater Boston Area United States

Principal, Digital Analytics, SEO and Social Media Strategy; Author of "Essential Facebook Development"

Advertising / Marketing / PR

Metrics-driven technical social marketing executive with significant experience in global social media marketing, strategy, social application design/implementation, advocacy program development, community management, and social analytics in B2B, B2C, higher ed, professional staffing/recruitment, software engineering, and technical startups. Demonstrable expertise in reporting and analyzing data through most popular digital marketing tools including Sprinklr, Radian6, Sysomos, ScoutLabs, Meltwater (served as technical advisor for its implementation), Crimson Hexagon, Buddy Media, BrightEdge SEO, Google Analytics, Adobe SiteCatalyst/Omniture and more. More importantly I have a great deal...