Library Research for TOUR/OREC 225

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Library research options for TOUR/OREC 225 students at Capilano University.

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Library Research for TOUR/OREC 225

  1. 1. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Tania Alekson talekson@capilanou.caInstruction & Web Librarian x2141
  2. 2. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Preparing for Research •More effective searching. •More efficient searching. •Don’t have to reinvent the wheel with every search. •Give yourself options.
  3. 3. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Keyword Generation – make a list What search terms will help you find resources? • synonyms • related industries • contributing factors • companies (competitors) and people (mentors) • NAICS codes
  4. 4. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Keyword Generation – make a list What are some keywords and synonyms you can think of for your project?
  5. 5. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Keyword Generation NAICS = North American Industry Classification System >Canada = 6 digits >US/Mexico = sometimes same, but always same first 5 digits • use * at end> 12345*
  6. 6. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Keyword Generation WHAT’S YOUR NAICS? 1. Go to the Tourism Management Research Guide. 2. Click on the Get Started tab. 3. Scroll down to the NAICs and NOCs section. 4. Click on the NAICs link – drill down or search by term.
  7. 7. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?BE FLEXIBLE!>”magic bullet” may not exist, bits & pieces do>Can’t find anything at all? Go broader.Squamish> BC> Canada> North AmericaTaco truck> food cart> take-out restaurant> restaurant
  8. 8. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources - Where to Start Library Website: Articles>Database search engine – Tourism Management >Research Guides – Tourism Management >>Get Started>Small Business Accelerator
  9. 9. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Research Guides >>Get Started>Small Business Accelerator Can you find your Accelerator Guide?
  10. 10. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Which ones? What kinds of resources can give you the information you’re looking for?
  11. 11. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Where can I find…? How-to/Expert Books >Library Catalogue >keyword searching >subject searching (see Research Guide)
  12. 12. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Where can I find…? >Library Catalogue Do a keyword search in the Library Catalogue. How many items did you find?
  13. 13. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Where can I find…? Media Articles >CBCA Reference/Canadian Newsstand >Canadian media sources >Hospitality & Tourism/Business Source Complete >US/Int’l magazines and trade publications
  14. 14. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Where can I find…? Academic Articles >Hospitality & Tourism/Business Source Complete >Science Direct
  15. 15. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Where can I find…? Statistics & Reports >Passport GMID (products, lifestyles, Int’l) >Print Measurement Bureau (products, CDN) >Business Source/Hospitality & Tourism Complete
  16. 16. TOUR 225 Business Research INSTEAD OF SEARCHING, WHY NOT FIND?Resources – Where can I find…? Statistics & Reports >Gov’t & Tourist Commission Websites (links on Tourism Research Guide) >Library Catalogue>TAMS Reports >UNData

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