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2013
ASIA-PACIFICASIA-PACIFIC
Wealth Report
Preface	3
Asia-Pacific Pushes Global HNWI Wealth to Record Levels	 4
–– Asia-Pacific Registers Strong HNWI Market Growth	 4
–– Strength of HNWI Growth Varied across Asia-Pacific Markets	 6
–– Asia-Pacific Ultra-HNWIs Surpass Rest of the World Average In Population, Wealth Growth	 7
–– Asia-Pacific to Overtake North America as Largest Wealth Market	 8
Asia-Pacific, World’s Growth Engine, Poised for Improved GDP Growth	 10
–– Asia-Pacific Remains the Fastest-Growing Region in the World	 10
–– Equities and Real Estate Drove Majority of the Wealth Growth in Asia-Pacific	 13
–– Asia-Pacific Expected to Lead Global Economic Growth through 2014	 14
Rising Trust Levels Lay Groundwork for Deeper HNWI Relationships	 16
–– Trust and Confidence Levels Remain High in Asia-Pacific	 16
–– HNWIs in China, India Exhibit Highest Trust Levels	 18
–– Asia-Pacific HNWIs More Aggressive than Rest of the World	 20
–– Asia-Pacific HNWIs Are More Globally Diversified	 20
–– Asia-Pacific HNWIs Favor Jewelry, Gems, and Watches	 22
Knowledge of Regional Diversity Key to Wealth Management Growth	 24
–– Wealth Management in Asia-Pacific Gains in Stature, Maturity	 24
–– Survey Highlights Complex and Diverse Asia-Pacific HNWI Needs	 26
–– Asia-Pacific HNWIs More Interested in Working with Multiple Experts; 	 26
Willing to Pay More for Customized Services
–– Amidst Widespread Diversity, Biggest HNWI Differences Exist Between Japan vs. China/India	 30
–– Demographic Differences Play Role in HNWI Preferences	 34
–– Scalability, Agility, and Deep Local Knowledge Will Dictate Success	 35
Appendix	36
Capgemini and RBC Wealth Management are pleased to present the 2013 Asia-Pacific Wealth Report (APWR),
which features new insights into the behaviors and preferences of the region’s high net worth individuals (HNWIs1
).
This year’s report details the striking growth of Asia-Pacific’s HNWIs, in both population and wealth, and provides
in-depth data on trends in individual markets. It describes the drivers behind the region’s impressive gains in HNWI
wealth, which include strong performances from two of its largest economies and a mid-year equity market rally
spurred by lower global volatility. We predict that Asia-Pacific is likely to lead global HNWI growth through 2015,
overtaking North America as early as 2014.
Our report enters an exciting new chapter this year with the introduction of findings from the inaugural Global
HNW Insights Survey, created in collaboration with Scorpio Partnership. The survey, one of the largest and most
comprehensive of its kind, provides direct input from Asia-Pacific HNWIs on the issues that matter to them when it
comes to managing their wealth.
In our analysis of Asia-Pacific HNWI attitudes, we examine the levels of trust and confidence in all aspects of wealth
management, from the wealth managers and firms HNWIs work with, to the regulatory bodies and financial markets
that support the industry. Encouragingly, we found that trust levels among Asia-Pacific HNWIs (excluding Japan) are
significantly higher than the rest of the world average, across all dimensions of the wealth management industry.
We also delve into the specific behaviors and preferences of Asia-Pacific HNWIs as they navigate the region’s rapidly
evolving wealth management industry. We explore the nuances of wealth manager-HNWI relationships, including
HNWI attitudes toward different types of wealth management services and delivery methods.
We found that rest of the world and Asia-Pacific HNWIs exhibited significant differences in their attitudes toward
wealth management. For example, Asia-Pacific HNWIs view themselves as having more complex needs than HNWIs
in the rest of the world, and require more advice related to family, rather than personal, wealth. They also are more
interested in working with multiple experts within a firm, and are willing to pay more to receive customized services.
All of these findings, which include country-specific insights, have important implications for wealth management
firms seeking to expand their offerings throughout the region. We hope you find our latest report useful in helping
you understand the full range of behaviors and attitudes prevalent among Asia-Pacific HNWIs. With Asia-Pacific
driving growth in the HNWI market, we expect our findings may be instrumental to guiding firms’ global and
regional strategies. As always, it is a pleasure to provide you with our latest findings.
Preface
Jean Lassignardie
Global Head of Sales and Marketing
Global Financial Services
Capgemini
M. George Lewis
Group Head
RBC Wealth Management & RBC Insurance
Royal Bank of Canada
1
	 HNWIs are defined as those having investable assets of US$1million or more, excluding primary residence, collectibles, consumables, and consumer durables
52013 Asia-Pacific Wealth Report
Asia-Pacific Pushes Global HNWI Wealth to Record Levels
Figure 1.	 Asia-Pacific HNWI Population, 2007 – 2012 (by Market)
(000s)
0
1,000
2,000
3,000
4,000
201220112010200920082007
Number
of HNWIs
Other Markets
Indonesia
Thailand
India
South Korea
Australia
China
Japan
Hong Kong
Singapore
Taiwan
Asia-Pacific
% Change
2011-12
9.4%
Asia-Pacific
excl. Japan
15.2%
14.0%
16.8%
12.7%
7.0%
10.3%
35.7%
22.2%
10.9%
15.1%
14.3%
4.4%
2.8m
CAGR 2007-2012: 5.6%
2.4m 3.0m 3.3m 3.4m 3.7m
1,517
413
169
118
123
149
96 78
71
24
44
1,366
364
129
105
84
138
37
19
42
61
58
1,650
154
477
174
127
127
82
83
24
76
50
1,739
535
193
146
153
101
99
94
166 30
58
1,822
562
180
144
126
84
173
91
89
1,902
643
207
160
153
114
197
95
101
65
73
32
38
Note: Chart numbers and quoted percentages may not add up due to rounding; Other Markets include Kazakhstan, Malaysia, Myanmar, New Zealand, Pakistan, Philippines,
Sri Lanka, and Vietnam
Source: Capgemini Lorenz Curve Analysis, 2013
Figure 2.	 Asia-Pacific HNWI Wealth, 2007 – 2012 (by Market)
(US$ Billion)
0
3,000
6,000
9,000
12,000
201220112010200920082007
Other Markets
Indonesia
Taiwan
Hong Kong
India
Australia
China
Japan
Singapore
South Korea
Thailand
Asia-Pacific
% Change
2011-12
12.2%
Asia-Pacific
excl. Japan
16.8%
15.3%
17.9%
7.0%
19.3%
11.8%
11.5%
37.2%
23.4%
15.5%
15.6%
5.2%
CAGR 2007-2012: 4.9%
9.5T 7.4T 9.7T 10.8T 10.7T 12.0T
HNWI
Investable
Wealth
2,109
3,815
540
437
523
386
319
807
225
234
85
3,179
1,672
380
310
272
276
671
181
176
190
61
3,892
2,347
519
477
379
369
340
749
232
264
80
4,135
2,657
582
582
511
453
396
272
302
829
100
4,231
2,706
542
477
408
439
381
298
279
840
106
298
4,452
3,128
625
589
560
489
426
355
969
125
Note: Chart numbers and quoted percentages may not add up due to rounding; Other Markets include Kazakhstan, Malaysia, Myanmar, New Zealand, Pakistan, Philippines,
Sri Lanka, and Vietnam
Source: Capgemini Lorenz Curve Analysis, 2013
40534 (09/2013)
For more information, please contact: wealth@capgemini.com
For Capgemini press inquiries, please contact:
Mary-Ellen Harn at +1-704-359-7996
For Royal Bank of Canada press inquiries, please contact:
Peter Hoflich at +65-6230-1530
©2013 Capgemini and RBC Wealth Management. All Rights Reserved.
Capgemini and RBC Wealth Management, and their respective marks and logos used herein, are trademarks or
registered trademarks of their respective companies. All other company, product and service names mentioned
are the trademarks of their respective owners and are used herein with no intention of trademark infringement. No
part of this document may be reproduced or copied in any form or by any means without written permission from
Capgemini and RBC Wealth Management.
Disclaimer:
The material herein is for informational purposes only and is not directed at, nor intended for distribution to or use
by, any person or entity in any country where such distribution or use would be contrary to law or regulation or
which would subject Royal Bank of Canada or its subsidiaries or constituent business units (including RBC
Wealth Management) or Capgemini to any licensing or registration requirement within such country.
This is not intended to be either a specific offer by any Royal Bank of Canada entity to sell or provide, or a
specific invitation to apply for, any particular financial account, product or service. Royal Bank of Canada does
not offer accounts, products or services in jurisdictions where it is not permitted to do so, and therefore the RBC
Wealth Management business is not available in all countries or markets.
The information contained herein is general in nature and is not intended, and should not be construed, as
professional advice or opinion provided to the user, nor as a recommendation of any particular approach. This
document does not purport to be a complete statement of the approaches or steps that may be appropriate for
the user, does not take into account the user’s specific investment objectives or risk tolerance and is not intended
to be an invitation to effect a securities transaction or to otherwise participate in any investment service.
The text of this document was originally written in English. Translations to languages other than English are
provided as a convenience to our users. Capgemini and Royal Bank of Canada disclaim any responsibility for
translation inaccuracies. The information provided herein is on an “as-is” basis. Capgemini and Royal Bank of
Canada disclaim any and all warranties of any kind concerning any information provided in this report.
www.asiapacificwealthreport.com

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Asia-Pacific Wealth Report 2013

  • 2. Preface 3 Asia-Pacific Pushes Global HNWI Wealth to Record Levels 4 –– Asia-Pacific Registers Strong HNWI Market Growth 4 –– Strength of HNWI Growth Varied across Asia-Pacific Markets 6 –– Asia-Pacific Ultra-HNWIs Surpass Rest of the World Average In Population, Wealth Growth 7 –– Asia-Pacific to Overtake North America as Largest Wealth Market 8 Asia-Pacific, World’s Growth Engine, Poised for Improved GDP Growth 10 –– Asia-Pacific Remains the Fastest-Growing Region in the World 10 –– Equities and Real Estate Drove Majority of the Wealth Growth in Asia-Pacific 13 –– Asia-Pacific Expected to Lead Global Economic Growth through 2014 14 Rising Trust Levels Lay Groundwork for Deeper HNWI Relationships 16 –– Trust and Confidence Levels Remain High in Asia-Pacific 16 –– HNWIs in China, India Exhibit Highest Trust Levels 18 –– Asia-Pacific HNWIs More Aggressive than Rest of the World 20 –– Asia-Pacific HNWIs Are More Globally Diversified 20 –– Asia-Pacific HNWIs Favor Jewelry, Gems, and Watches 22 Knowledge of Regional Diversity Key to Wealth Management Growth 24 –– Wealth Management in Asia-Pacific Gains in Stature, Maturity 24 –– Survey Highlights Complex and Diverse Asia-Pacific HNWI Needs 26 –– Asia-Pacific HNWIs More Interested in Working with Multiple Experts; 26 Willing to Pay More for Customized Services –– Amidst Widespread Diversity, Biggest HNWI Differences Exist Between Japan vs. China/India 30 –– Demographic Differences Play Role in HNWI Preferences 34 –– Scalability, Agility, and Deep Local Knowledge Will Dictate Success 35 Appendix 36
  • 3. Capgemini and RBC Wealth Management are pleased to present the 2013 Asia-Pacific Wealth Report (APWR), which features new insights into the behaviors and preferences of the region’s high net worth individuals (HNWIs1 ). This year’s report details the striking growth of Asia-Pacific’s HNWIs, in both population and wealth, and provides in-depth data on trends in individual markets. It describes the drivers behind the region’s impressive gains in HNWI wealth, which include strong performances from two of its largest economies and a mid-year equity market rally spurred by lower global volatility. We predict that Asia-Pacific is likely to lead global HNWI growth through 2015, overtaking North America as early as 2014. Our report enters an exciting new chapter this year with the introduction of findings from the inaugural Global HNW Insights Survey, created in collaboration with Scorpio Partnership. The survey, one of the largest and most comprehensive of its kind, provides direct input from Asia-Pacific HNWIs on the issues that matter to them when it comes to managing their wealth. In our analysis of Asia-Pacific HNWI attitudes, we examine the levels of trust and confidence in all aspects of wealth management, from the wealth managers and firms HNWIs work with, to the regulatory bodies and financial markets that support the industry. Encouragingly, we found that trust levels among Asia-Pacific HNWIs (excluding Japan) are significantly higher than the rest of the world average, across all dimensions of the wealth management industry. We also delve into the specific behaviors and preferences of Asia-Pacific HNWIs as they navigate the region’s rapidly evolving wealth management industry. We explore the nuances of wealth manager-HNWI relationships, including HNWI attitudes toward different types of wealth management services and delivery methods. We found that rest of the world and Asia-Pacific HNWIs exhibited significant differences in their attitudes toward wealth management. For example, Asia-Pacific HNWIs view themselves as having more complex needs than HNWIs in the rest of the world, and require more advice related to family, rather than personal, wealth. They also are more interested in working with multiple experts within a firm, and are willing to pay more to receive customized services. All of these findings, which include country-specific insights, have important implications for wealth management firms seeking to expand their offerings throughout the region. We hope you find our latest report useful in helping you understand the full range of behaviors and attitudes prevalent among Asia-Pacific HNWIs. With Asia-Pacific driving growth in the HNWI market, we expect our findings may be instrumental to guiding firms’ global and regional strategies. As always, it is a pleasure to provide you with our latest findings. Preface Jean Lassignardie Global Head of Sales and Marketing Global Financial Services Capgemini M. George Lewis Group Head RBC Wealth Management & RBC Insurance Royal Bank of Canada 1 HNWIs are defined as those having investable assets of US$1million or more, excluding primary residence, collectibles, consumables, and consumer durables
  • 4. 52013 Asia-Pacific Wealth Report Asia-Pacific Pushes Global HNWI Wealth to Record Levels Figure 1. Asia-Pacific HNWI Population, 2007 – 2012 (by Market) (000s) 0 1,000 2,000 3,000 4,000 201220112010200920082007 Number of HNWIs Other Markets Indonesia Thailand India South Korea Australia China Japan Hong Kong Singapore Taiwan Asia-Pacific % Change 2011-12 9.4% Asia-Pacific excl. Japan 15.2% 14.0% 16.8% 12.7% 7.0% 10.3% 35.7% 22.2% 10.9% 15.1% 14.3% 4.4% 2.8m CAGR 2007-2012: 5.6% 2.4m 3.0m 3.3m 3.4m 3.7m 1,517 413 169 118 123 149 96 78 71 24 44 1,366 364 129 105 84 138 37 19 42 61 58 1,650 154 477 174 127 127 82 83 24 76 50 1,739 535 193 146 153 101 99 94 166 30 58 1,822 562 180 144 126 84 173 91 89 1,902 643 207 160 153 114 197 95 101 65 73 32 38 Note: Chart numbers and quoted percentages may not add up due to rounding; Other Markets include Kazakhstan, Malaysia, Myanmar, New Zealand, Pakistan, Philippines, Sri Lanka, and Vietnam Source: Capgemini Lorenz Curve Analysis, 2013 Figure 2. Asia-Pacific HNWI Wealth, 2007 – 2012 (by Market) (US$ Billion) 0 3,000 6,000 9,000 12,000 201220112010200920082007 Other Markets Indonesia Taiwan Hong Kong India Australia China Japan Singapore South Korea Thailand Asia-Pacific % Change 2011-12 12.2% Asia-Pacific excl. Japan 16.8% 15.3% 17.9% 7.0% 19.3% 11.8% 11.5% 37.2% 23.4% 15.5% 15.6% 5.2% CAGR 2007-2012: 4.9% 9.5T 7.4T 9.7T 10.8T 10.7T 12.0T HNWI Investable Wealth 2,109 3,815 540 437 523 386 319 807 225 234 85 3,179 1,672 380 310 272 276 671 181 176 190 61 3,892 2,347 519 477 379 369 340 749 232 264 80 4,135 2,657 582 582 511 453 396 272 302 829 100 4,231 2,706 542 477 408 439 381 298 279 840 106 298 4,452 3,128 625 589 560 489 426 355 969 125 Note: Chart numbers and quoted percentages may not add up due to rounding; Other Markets include Kazakhstan, Malaysia, Myanmar, New Zealand, Pakistan, Philippines, Sri Lanka, and Vietnam Source: Capgemini Lorenz Curve Analysis, 2013
  • 5. 40534 (09/2013) For more information, please contact: wealth@capgemini.com For Capgemini press inquiries, please contact: Mary-Ellen Harn at +1-704-359-7996 For Royal Bank of Canada press inquiries, please contact: Peter Hoflich at +65-6230-1530 ©2013 Capgemini and RBC Wealth Management. All Rights Reserved. Capgemini and RBC Wealth Management, and their respective marks and logos used herein, are trademarks or registered trademarks of their respective companies. All other company, product and service names mentioned are the trademarks of their respective owners and are used herein with no intention of trademark infringement. No part of this document may be reproduced or copied in any form or by any means without written permission from Capgemini and RBC Wealth Management. Disclaimer: The material herein is for informational purposes only and is not directed at, nor intended for distribution to or use by, any person or entity in any country where such distribution or use would be contrary to law or regulation or which would subject Royal Bank of Canada or its subsidiaries or constituent business units (including RBC Wealth Management) or Capgemini to any licensing or registration requirement within such country. This is not intended to be either a specific offer by any Royal Bank of Canada entity to sell or provide, or a specific invitation to apply for, any particular financial account, product or service. Royal Bank of Canada does not offer accounts, products or services in jurisdictions where it is not permitted to do so, and therefore the RBC Wealth Management business is not available in all countries or markets. The information contained herein is general in nature and is not intended, and should not be construed, as professional advice or opinion provided to the user, nor as a recommendation of any particular approach. This document does not purport to be a complete statement of the approaches or steps that may be appropriate for the user, does not take into account the user’s specific investment objectives or risk tolerance and is not intended to be an invitation to effect a securities transaction or to otherwise participate in any investment service. The text of this document was originally written in English. Translations to languages other than English are provided as a convenience to our users. Capgemini and Royal Bank of Canada disclaim any responsibility for translation inaccuracies. The information provided herein is on an “as-is” basis. Capgemini and Royal Bank of Canada disclaim any and all warranties of any kind concerning any information provided in this report. www.asiapacificwealthreport.com