2. What is it?
• The uses and gratifications theory was created by Blumler
& Katz (1974). The theory suggest that’s the users of media
play an active role in choosing and using media. The theory
is all about what the users, the audience will get out of the
product. There are 4 basic needs:
• Diversion – the user can escape and relax
• Personal relationship – to be part of a social group, to fulfill
their needs for companionship
• Personal identity – user want to find out about themselves
and their lives
• Surveillance - users find out what is going on around us for
example the news, local, national or showbiz
3. The theory applied to a magazine contents page
Showing
the
different
The contents bands
tells the creates
audience of personal
what they can relationship
find in the s as the
magazine. desire of a
The magazine social group
offers as their
surveillance friends may
for the like the
audience as bands.
they can keep
up to date
with showbiz
news.
The pictures of the magazine are visually pleasant
for the viewer, the pictures can offer a diversion
for them make them relax as its distracts them
from there lives
