Erica Ariano

São Paulo Area, Brazil Brazil

CEO and Strategic Director, Marketing and Brand Strategist, Neuromarketing researcher

Advertising / Marketing / PR

Erica Ariano is Co-founder and Strategic Director at It's Business Lab - a company that helps small businesses get bigger using Consumer Neuroscience. She has a Bachelor degree in Engineering by UNICAMP, University of Campinas and a Master's Degree in Business Administration with emphasis in Marketing Strategy by ESPM, Escola Superior de Propaganda e Marketing. Moreover, she has been working for over 15 years with strategies that involve the Internet. She also writes about Neuromarketing for the website Ideia de Marketing. She is a Mensa International member and works as an expert mentor of young entrepreneurs at Yunus & Youth Global Fellowship Program and InovAtiva Brasil. Marketing St...