Beyond its seemingly endless demand for content, social media is fundamentally about reaching and connecting people. These tools can mean big changes for a learning community. Let’s talk about both the pitfalls and possibilities of social media within and beyond our schools. On an engagement spectrum that runs from fear to skepticism to cheerleading, where are you and your school? Where do you think you could/ should be? * What’s happening in your school community, and who knows about it? * What’s your social media mission, and who are the right people to fulfill it? * Today’s traffic report: are you experiencing roadblocks and bottlenecks? * What would deeper engagement look like? How would you define success?